Your Social Media Strategy: Blogging

Social Media Strategy: Blogging

When clients tell me that they want to get started in social media but they don’t know where to begin, I tell them to start with a blog.  Blogging is the foundation of your social media strategy and the best way to reach your target market without spending tons of money, but you will have to invest time and have patience to see a return on your efforts


How quickly you see a return on your efforts will depend on how often you blog and whether or not you are writing posts that resonate with your blog readers. You plan to post to your blog two to three times a week.


I want to start a blog, how do I begin?


I will not go into deciding which blog-hosting program to use that is totally up to you. Many choose wordpress, but there are others and you should look at several to decide which one works for you.


Once you have decided on your blog platform, now it is time to plan your blogging strategy.


Questions to ask before you begin blogging.


What is the overall goal of your blog?

  • Whom are you trying to reach? (This should be your ideal client that you are trying to reach)
  • What are their interests?
  • How knowledgeable are they about the topics you will cover?
  • How can you tap into their interest?
  • What is the next step they should take after visiting your blog?


Deciding what is the overall goal of your blog.


What is your goal?

Creating awareness for your business

Generating leads


Whom are you trying to reach?


Are you trying to reach?

Industry professionals: Doctors, chemists, ECT.

Industries: Healthcare, manufacturing, education, ECT.

Local Community

Demographics: Mothers, parents, college students. ECT.


What are their interests?

Are they interested in: Art, travel, food, ECT?


What is their knowledge level concerning your topics?

Are they novice, intermediate, advanced


How can you tap into their interest and tie it back to your business?


Let’s say you are targeting art lovers:


Financial Planners: The pros and cons of investing in art, how to choose art that will increase in value

Accountants: Investing in Art: What you need to know about your taxes Realtors: Reviews of local art galleries in the neighborhoods you cover

Bankers: Documents you should keep in your safe deposit box to protect your art collection

Insurance: Protecting your art, how to make sure you have enough coverage


What is the next step that they should take?


Ideally, you want them to email or phone you to set up an appointment. Unfortunately, most do not email or call after visiting your blog for the first time.


I am suggesting that you goal should be to get them to give their email address so that you can nurture them to the point of emailing or calling about your services. Offer a sign up box on your blog for them to sign up to continue to receive information such as a monthly newsletter. Most businesses offer an incentive to get a person to sign up, such as a free report. Make sure that you tell them to sign up for your email list and make it easy from them to do.


Take this opportunity to learn a little more about them, have them answer a question; such as, have they purchased art before? Provide a yes or no Provide a yes or no checkbox. Do they currently have a financial planner, accountant, ECT? Do not ask too many questions, only questions about information that you need to know.


You want to bring financial issues to a more personal level with prospects. Relate your services and value to the things that they are interested. Give them something to think about; Hum I really like art, maybe I should think about buying as an investment instead of just because I like it. Man, how great would it be to live in a neighborhood with great art galleries. Wow, I didn’t know that I should insure my art for more than the price I paid for it. Yeah it probably would be a better idea to keep my receipts and photos of my art in a safe deposit box. I didn’t know that purchasing art could affect my taxes, I should learn about that, maybe I should talk to that person.


That is where you want to lead your readers. To decide that they need to talk to you, because you know what you are talking about and understand their needs.


Your Turn:


Have you started a blog?

If so, is it targeted to your ideal prospects?

If not, what are you waiting for?


What I want you to do next:

Leave a comment on my Blog, like me on Facebook and sign up for my NEWSLETTER



28 Comments to Your Social Media Strategy: Blogging

  1. Do People Trust Your Business? » Wordzopolis Marketing says:

    […] Are you looking for more prospective clients, to build a relationship with prospects and converting prospects into clients, increased trust among current clients, to gain referrals, build your brand or gain awareness for you firm? Then get a blog. […]

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  2. Understanding Your Picture Perfect Ideal Blog Reader » Wordzopolis Marketing says:

    [...] have created a blog for your business but how much thought have you given to what your ideal blog reader is like? What they want? How [...]

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    [...] started a blog for your business. So what? Now what? What were you expecting to have happen after you started your [...]

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  4. Stop Writing Blog Content and Start Promoting Your Blog says:

    [...] suggesting that you only write one good blog post a week. Assuming that you have already taken the steps to determine your topic, niche and audience, now you can concentrate on writing. If you are not a new blogger and currently post more than two [...]

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  5. Would You Date Your Blog? says:

    [...] Strange questions right? Would you date your blog? What as if you thought about your blog as someone, you were dating. After the initial date, would you go out with your blog again? Some questions to ask about your blog. [...]

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  6. Why I Believe in Blogging and You Should too says:

    [...] talk about blogging all the time. Why? Because I fully believe that blogging can help a business achieve their business goals, assuming they have concrete [...]

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    [...] You did like the gurus told you and you step up a blog for your business. [...]

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    [...] ultimate goal for most business bloggers is to use their blog to generate more leads to their [...]

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    [...] blah blogging. Keep blogging from giving you the blues by creating a simple editorial [...]

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    [...] a blog and promote your blog [...]

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  11. Are You Frustrated with Your Social Media Efforts? says:

    [...] success using social media. Yet, you are spending your time on LinkedIn, Facebook, Twitter, Blogging, creating videos and everything you can think of and yet you are net reaping the benefits that you [...]

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  12. The Importance of Developing Your Ideal Client Profile says:

    [...] what problems they need solving and how they like to receive the content, whether it is through a blog, email, podcast, video or the variety of other ways to reach [...]

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  13. The Secret to Online Marketing Success says:

    [...] with one thing that you are going to do. Today you write a blog post or add an article to your [...]

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  14. Professional Coach's Online Marketing Success Story says:

    [...] decided to focus on a combination of blogging, inbound, content, email and social media [...]

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  15. Professioanal Coach's Online Marketing Success Story says:

    [...] decided to focus on a combination of blogging, inbound, content, email and social media [...]

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  16. 15 Great Tips for Growing Your Prospecting List and Finding New Clients says:

    [...] a contest to grow your blog, Facebook page and/or newsletter readership. Make sure that the prize is something related to your [...]

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  17. Five Ways Blogging can Help Your Financial Services Business says:

    [...] you are not blogging and involved in social media you are behind the times. People are accustomed to going online to [...]

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  18. 65 Ways to Generate More Leads says:

    [...] a blog and promote your blog [...]

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  19. Six Tips to Building Relationships with Prospects Online says:

    [...] Blogs: Create a blog covering your subject of expertise. Make it easy for readers to subscribe via RSS, email, twitter and facebook. Offer information that is useful to the reader. Give them a reason to subscribe and provide a way for them to refer your blog to their friends or social networks. Use your blog to showcase your expertise and as a way for prospective clients to get to know you and your personality. [...]

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    [...] Use a Membership Widget on Your Blog or Website: Add a membership area to your blog where only members will have access to premium [...]

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    [...] Blogging Ideas that you can use to help increase posting [...]

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    [...] I was at a get together this weekend and got to talking to a real estate agent and she asked me, should I have a blog? [...]

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    [...] Blogging [...]

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    [...] Marketing tactics used by businesses to reach potential customers and current customers include blogs, articles, newsletters, twitter, facebook, webinars, podcasts, videos, social networking sites, and [...]

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  25. Arvin says:

    For me, starting a blog is really hard. I do want to write about a lot of things but don’t know how to start off or how I should deliver it. This post is very informative. Thanks for sharing.

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    • Jennifer says:


      I am glad that you liked the article and you can being by deciding on a list of subjects that you would like to cover. Then write a list of topics for each subject and begin writing posts for you blog and promote the posts on the internet so that potential readers and find you.

      Good luck,

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    [...] it comes to blogging, finding topics to write about can be to the challenging part to creating a successful blog. You [...]

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    [...] Here are a few things that you can do to build your likeability and trust level using your blog: [...]

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