Wordzopolis – Marketing, Campaign Planning, Content Marketing, Inbound Marketing , Content Creation, Social Media and Public Relations

Marketing: 10 Great Tips to Growing Your Prospecting List and Finding New Clients

Amber Weinberg wrote a great article on “How to Find Your First Client,” on Freelance Folder that is a great read. I would like to add some tips on prospecting and finding clients that you may find helpful and easy to implement. 10 Tips to Growing Your Prospect List and Finding New Clients: Develop a list of potential clients that include the prospects email address, snail mail address and phone...

Content Marketing: 18 Sure-Fire Ways Article Writing Helps Your Business

Competition is fierce. We are in the information age and everyone is on information overload. The internet has made it easy for buyers to research your company, products and services before they buy. Buyers are spending more time making a decision before making their purchases. They are checking websites, reading blogs, asking questions on social networks and comparing your prices against your competitors....

Marketing Campaigns: Tracking, Monitoring and Measuring Your Marketing Activities

This entry is part 3 of 3 in the series Market Planning This is the last part of a three part series on creating a marketing campaign. Part one covered Defining your Marketing Goals, Objectives and Tactics. In the second part of the series, we covered Creating Your Marketing Calendar. Today we are going to talk about tracking, monitoring and measuring your marketing activities. Tracking, Monitoring...

Ten Great Post Over the Past Week

I hope that everyone enjoyed their holiday. Here are 10 great post that I read over the last week. I hope that you enjoy them as well. The Internet Marketer’s Guide To Keyword Domination The article tells you how to dominate your niche by finding and using keywords, keyword density and link placement for your blog posts. What You Need To Know About Marketing With Content Tips on how to use content...

How Small Businesses are Using Social Media in Their Marketing Mix

Businesses looking to increase their marketing presence yet reduce marketing costs are rapidly turning to social media. Where Businesses are Focusing Their Social Media Efforts: Acquiring New Customers Retaining Current Customers Branding Brand Loyalty Customer Engagement Thought Leadership Customer Expansion (Selling more to current customers) Consumer Advocacy Community Outreach Where Businesses...

3 Tips for Creating Customer Loyalty Programs for Service Providers

Create Customer Loyalty Today’s economic climate has small business owners stretched thin trying to find new customers and retain current customers at the same time. Customer service has become a full-time job for most small business owners. How do I reach new customers? What social media tactics should I be using in my business? How do I keep my current customers from going somewhere else? How...

How Marketing with Content can Draw Prospects to Your Business

According to Junta42 research, 59% of businesses will be increasing their content marketing budgets in 2010. With the increasing use of the internet and businesses competing in the global marketplace, many businesses are replacing traditional marketing with online marketing. The common consensus is that to reach the global marketplace focus on using online marketing tactics and to reach the local...

Inbound Marketing vs. Outbound Marketing

There is lots of talk about inbound and outbound marketing these days. Many businesses are moving their marketing practices towards Inbound Marketing and away from Outbound Marketing in order to reach, potential customers more cost effectively. However, what is the difference between inbound and Outbound Marketing? What is Inbound Marketing? Inbound Marketing (also called content marketing and pull...

Use Public Relations in B2B Marketing-for-Leads Programs

This post was written by Mac McIntosh. The best PR (Public Relations) events are the ones which yield warm leads. PR includes a wide range of things, from communications to a champagne toast. Some public relations are directed at reaping warm prospects and can take on big importance in a marketing-for-leads program. Publications outreach is the most widely-used lead generating public relations method,...

6 Tips for Using Your Website to Gain Trust with Prospects and Clients

This entry is part 2 of 5 in the series Techniques for Gaining Trust with Prospects and Clientswebsite Prospects have lost trust in businesses, even in known reputable businesses, think AIG. In today’s marketplace with budgets being cut back and prospects weary, it is paramount that you build trust with prospects in order to turn them into clients. Here are an additional six ways that you can use...