11 Tips for Using your Blog to Gain Credibility, Trust and Loyalty

Before you ask,yes you shoud have a blog. In today’s business climate where clients potential are tightening their belts and doing all that they can to insure that they chose the best service provider that they can. For many their first step is to do research on the internet. It is a commonly known fact that people do business with people that they know, like and trust. A blog is a great way for...

The Power of Case Studies

People love reading about other people, and case studies are a great way to engage and educate prospects and clients on your services or products. I am an avid reader of Money magazine and one of my favorite sections was “One family’s finances” section of the magazine that they have since discontinued. I enjoyed reading this section because it allowed me a peak into how other people lived their...

ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Heres a great post from Connect the Docs called ClickInsights: How B2B marketers should forge customer relationships by providing compelling content? ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions....

11 ways to use your website or blog to gain trust with potential customers

It is common knowledge among marketers that people do business with people they know and trust, or feel they know and trust. So how do you build trust with potential customers so that they will feel comfortable choosing you to do business with. Here are 11 ways to increase your likeability factor with potential customers: (more…) 11 ways to use your website or blog to gain trust with potential...

Client Referrals – Gain client referrals by building credibility, trust and loyalty

If your clients are not referring business to you. You may be lacking the credibility, trust and loyalty needed for them to refer you to others. Clients will not always tell you that they do not feel that you are doing a satisfactory job with their business. How well do you really know your clients? Do you have an understanding of the challenges that your clients are currently facing? Do you take the...