When the Media Calls, Don’t Let a Blabbermouth Respond
When the Media Calls, Don’t Let a Blabbermouth Respond By Brian R. Salisbury Most organizations know they should authorize only one individual to handle media encounters during routine situations and especially when emergencies strike. This designated spokesperson — your media relations “quarterback” — can best: * Consult with other members of your company to determine...
November 8th, 2009
