Wordzopolis – Marketing, Campaign Planning, Content Marketing, Inbound Marketing , Content Creation, Social Media and Public Relations

2010 is Coming, Where Will Your Prospects Find You?

The recession. We turn on the television and hear news reports. Get on the internet and read news reports. The recession is deepening; the recession is ending, who really knows. Regardless of what news reports say, businesses know that sales are down and prospects are holding tight to their money. Prospects are taking their time making purchasing decisions, using the internet to research companies,...

Qualified Lead Generation: 4 Steps to Qualifying Your B2B Marketing Generated Sales Leads

You know what qualified sales leads are, but if you asked your sales account managers and corporate executives, would they have the same definition of a qualified lead? Probably not. If qualified lead generation in a business-to-business marketing-for-leads program is to succeed, marketing, sales and corporate management must share a unified definition of qualified sales leads. If you all agree from...

Choosing Your Marketing Focus and Getting Started

This entry is part 7 of 6 in the series 10-Week Marketing ChallengeWe have gone through the four stages of the marketing funnel and now it is time to decide where you will focus your marketing activities during this 10-week marketing channel. If you missed, any of the last seven posts here is a recap of the posts. 1. Get Ready for the 10-Week Marketing Challenge 2. The Four Stages of the Marketing...

Marketing Challenge Focus – Closing Sales

This entry is part 6 of 6 in the series 10-Week Marketing ChallengeYou are well on your way. You have created Brand Awareness, Generated Leads, Nurtured those leads and now it is time to close the sale. What does closing mean? Closing is the ability to ask for and obtain commitments. This is the essence of closing sales, asking for the sale and obtaining a commitment to receive the sale. This is where...

Marketing Challenge Focus – Lead Nurturing

This entry is part 5 of 6 in the series 10-Week Marketing ChallengeYou did it. You have worked hard to gain brand awareness, know who your ideal clients are and have generating quality leads. Now you have them interested in your services or products, but how do you keep them interested and lead them to buyers? What is Lead Nurturing? Leads nurturing is contributing to development of your prospects...

Marketing Challenge Focus – Generating Leads

This entry is part 4 of 6 in the series 10-Week Marketing ChallengeYou have done it. You have spent your time creating your brand but you are not generating leads or not generating quality leads. Now it is time to generate quality leads that will lead to sales. Who is Your Ideal Client? Begin by understanding who your ideal clients are. Look at your current customers. How much do you know about them?...

The Four Stages of the Marketing Funnel

This entry is part 2 of 6 in the series 10-Week Marketing ChallengeWhen beginning a marketing program it is important to know what the four stages of the marketing funnel are so that you will know where to concentrate your marketing efforts. The marketing funnel generally breaks down into these four major areas: Brand Awareness Generating Leads Nurturing Leads Closing Sales Understanding the meaning...