Choosing Your Marketing Focus and Getting Started

This entry is part 7 of 6 in the series 10-Week Marketing ChallengeWe have gone through the four stages of the marketing funnel and now it is time to decide where you will focus your marketing activities during this 10-week marketing channel. If you missed, any of the last seven posts here is a recap of the posts. 1. Get Ready for the 10-Week Marketing Challenge 2. The Four Stages of the Marketing...

Marketing Challenge Focus – Closing Sales

This entry is part 6 of 6 in the series 10-Week Marketing ChallengeYou are well on your way. You have created Brand Awareness, Generated Leads, Nurtured those leads and now it is time to close the sale. What does closing mean? Closing is the ability to ask for and obtain commitments. This is the essence of closing sales, asking for the sale and obtaining a commitment to receive the sale. This is where...

The Four Stages of the Marketing Funnel

This entry is part 2 of 6 in the series 10-Week Marketing ChallengeWhen beginning a marketing program it is important to know what the four stages of the marketing funnel are so that you will know where to concentrate your marketing efforts. The marketing funnel generally breaks down into these four major areas: Brand Awareness Generating Leads Nurturing Leads Closing Sales Understanding the meaning...