The 10-Week Marketing Challenge is almost here. On October 19, 2009, we will begin the first 10-Week Marketing Challenge, so get ready. What is the 10-Week Marketing Challenge? The 10-Week Marketing Challenge is where we focus our marketing activities on one area of our marketing program. The marketing generally breaks down into four areas. Brand Awareness Lead Generation Lead...
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When beginning a marketing program it is important to know what the four stages of the marketing funnel are so that you will know where to concentrate your marketing efforts. The marketing funnel generally breaks down into these four major areas: Brand Awareness Generating Leads Nurturing Leads Closing Sales Understanding the meaning of the four marketing areas will help...
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How do you want prospects and clients to remember your company? Do you want them to think of your company as a leader in your industry? Innovative? Cheap? Customer Focused? Branding is how you present your company’s image to prospects and clients, every time they encounter your business and how you gain their trust...
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You have done it. You have spent your time creating your brand but you are not generating leads or not generating quality leads. Now it is time to generate quality leads that will lead to sales. Who is Your Ideal Client? Begin by understanding who your ideal clients are. Look at your current customers. How much...
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You did it. You have worked hard to gain brand awareness, know who your ideal clients are and have generating quality leads. Now you have them interested in your services or products, but how do you keep them interested and lead them to buyers? What is Lead Nurturing? Leads nurturing is contributing to development of your...
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You are well on your way. You have created Brand Awareness, Generated Leads, Nurtured those leads and now it is time to close the sale. What does closing mean? Closing is the ability to ask for and obtain commitments. This is the essence of closing sales, asking for the sale and obtaining a commitment to...
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We have gone through the four stages of the marketing funnel and now it is time to decide where you will focus your marketing activities during this 10-week marketing channel. If you missed, any of the last seven posts here is a recap of the posts. 1. Get Ready for the 10-Week Marketing Challenge 2. The Four...
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