Wordzopolis – Marketing, Campaign Planning, Content Marketing, Inbound Marketing , Content Creation, Social Media and Public Relations

You have done it. You have spent your time creating your brand but you are not generating leads or not generating quality leads. Now it is time to generate quality leads that will lead to sales.

Who is Your Ideal Client?

Begin by understanding who your ideal clients are. Look at your current customers. How much do you know about them? Think about the clients that you working with. Why do you enjoy working with these clients?

Let’s break down the process of creating an ideal profile.

1. Create a list of your ideal clients. Only include clients that you truly find ideal to work with.
2. For each client write town all the things that make them ideal. Include only truly ideal qualities.
3. Create a list of qualities that are most common among your ideal clients.
4. Go back to each individual client profile and write the clients profession, job title, business volume, personal affiliations, trade magazines they read and personal details.
5. Look for the most common professions, titles, business volume, personal affiliations, etc.
6. Take this information and create your ideal client profile.
7. If you don’t have enough information about your ideal clients, get on the phone and ask them some questions.

 Example

Let’s say you are a professional business coach. You have gathered all the information for creating your ideal client profile and your information looks like this:

Ideal Client Profile

Male, age 45-55

Married, average 3 kids

Mid-level Executive – looking to make it into c-level management (This is the problem you help them solve).

Remains in your coaching program an average of 18 months

Looking for ways to stand out in their industry and become known as a leader in their field, (This is how you help them).

Common industries: Financial, banking, insurance.

Members of professional industry associations.

Average income : $75-90,000, looking to move above $125,000 a year.

Average 10-15 years working within their industry.

Average have bachelor’s degrees, many have master’s degrees

Most common departments they work in: Sales, accounting, account services

Once you have developed your ideal client profile, you are now in the position to target others who meet your ideal client’s profile.

Going where your ideal clients hang-out

The next step is to become known and recognized by your targeted ideal clients. Develop a list of places your clients hang out on the internet. What forums do they participate? What associations do they belong? What trade magazines do they read? What blogs do they read?

Once you know where they hang out, it is time to become know to them and show them that you understand their problems and can help them.

10 Ways to Become Recognized by Your Ideal Clients

1. Write Articles – Get articles placed in newsletters and trade magazines that your ideal clients read.
2. Forums – Answer questions that are posted on forums, write articles and start discussions.
3. Freebies – Create a free report, white paper, tip sheet, ebook for members of your ideal clients profile to receive when they sign up for your newsletter.
4. Blog Posts – Offer to write guest posts on the blogs that your ideal clients read and create your own blog.
5. Press Releases – Create eClasses, new services, special reports, ebooks, white papers and submit press releases to the places where your ideal clients hang out. Submit your press releases to trade magazines, online magazines, associations and blogs.
6. Speaking Engagements – Offer to speak or give workshops to local chapters of the associations that your ideal clients attend.
7. Networking – Attend networking events where your ideal clients network, volunteer to serve on committees to become known by members.
8. Advertising – Place ads on websites, blogs, trade magazines, radio and other places where your ideal clients frequent.
9. Radio – Get interviewed on radio shows that your ideal clients listen or host your own internet radio show.

10.  Referrals – Ask your ideal clients to refer others to your business and let them know what type of clients that you are looking for.

When looking to reach your ideal clients remember that it is not about you it is about them. Make sure that you are addressing their needs and concerns.

I am sure that you can think of many other ways to reach your ideal clients and begin building a relationship with them.

Have you developed your ideal client profile?

How do you go about generating quality leads?

Look out for the next post:

Marketing Challenge Focus – Lead Nurturing , where I describe the Lead Nurturing Process and give tips on Lead Nurturing,  Part 5 of a 7 Part Series

 Don’t forget to join the 10-Week Marketing Challenge.

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