Wordzopolis – Marketing, Campaign Planning, Content Marketing, Inbound Marketing , Content Creation, Social Media and Public Relations

The 10-Week Marketing Challenge is almost here. On October 19, 2009, we will begin the first 10-Week Marketing Challenge, so get ready.

What is the 10-Week Marketing Challenge?

The 10-Week Marketing Challenge is where we focus our marketing activities on one area of our marketing program. The marketing generally breaks down into four areas.

• Brand Awareness
• Lead Generation
• Lead Nurturing
• Closing Sales

At the beginning of the marketing challenge, you will decide upon your goal and the one area where you need to concentrate your marketing activities. Once you have determined your area of focus you will chose no more than three tactics to implement to achieve your goal.

For example:

            I will be focusing on building awareness of my Wordzopolis blog. My goal is to achieve 500 subscribers to my blog. I will then choose no more than three tactics to help me achieve this goal.

How will the process work?

The first week we will choose our goals, our area of focus, and our tactics. I am asking those that choose to participate to post their marketing challenge information in a blog post.

During the 10-Week Marketing Challenge, we will monitor and discuss our progress on the blog. We will ask for suggestions, give advice and cheer one another along during the process. At the end, we will post the results of the challenge, take a short break, and report the process all over again.

How long will the challenges last?

We will wash, rinse and repeat the challenge throughout 2010. At the beginning of each new challenge, you can choose a different area of the marketing funnel to concentrate. If you begin the challenge building awareness and fee you have achieved your goal, then on the second challenge, you may want to focus on generating leads. Where you focus your challenge all depends on what your business needs are.

Are you ready for the 10-Week Marketing Challenge?

What are your thoughts?

Do you have any questions?

I would love to hear from you.

Look out for next week’s post:

The Four Stages of the Marketing Funnel, where I describe the four areas of the marketing funnel. Part 2 of a 7 Part Series

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The Four Stages of the Marketing Funnel»

Thank you for visiting and reading Wordzopolis Blog. I hope that you are enjoying our posts. Please feel free to comment and let us know what you are thinking. Don't forget to tell a friend about our blog. JennGet Ready for the 10-Week Marketing Challenge