Wordzopolis – Marketing, Campaign Planning, Content Marketing, Inbound Marketing , Content Creation, Social Media and Public Relations

Public Relations: Creating Your Online News Room – How To Build a Site The Media Will Love

From time to time, people ask me how public relations has changed during the two decades in which I’ve been seeking publicity. My answer: technology. Twenty years ago, the fax machine was a newfangled novelty. Our primary means of communicating with journalists was the telephone and the US Mail. The advent of e-mail and the web has made life easier in many regards and tougher in others...

Public Relations:Making Personal PR Work For You

Public relations is defined as: Positive communications and interactions between a person, organization, or company and the public on whom its success or failure depends. Like it or not, we are always engaged in public relations. From the time you step out of your house and greet your neighbor, until the time you say good night to the parking attendant when you leave work, public relations are inevitable. Who...

Use Public Relations in B2B Marketing-for-Leads Programs

This post was written by Mac McIntosh. The best PR (Public Relations) events are the ones which yield warm leads. PR includes a wide range of things, from communications to a champagne toast. Some public relations are directed at reaping warm prospects and can take on big importance in a marketing-for-leads program. Publications outreach is the most widely-used lead generating public relations method,...

When the Media Calls, Don’t Let a Blabbermouth Respond

  When the Media Calls, Don’t Let a Blabbermouth Respond By Brian R. Salisbury Most organizations know they should authorize only one individual to handle media encounters during routine situations and especially when emergencies strike. This designated spokesperson — your media relations “quarterback” — can best: * Consult with other members of your company to determine...

Managing Your Clients’ Public Relations Expectations

Managing Your Clients’ Public Relations Expectations By Brian R. Salisbury Managing your clients’ public relations expectations is vital when directing a company’s PR department or a PR firm. You must determine and guide each client’s PR expectations. You must clarify for each client What PR is and isn’t What public relations can and can’t do The benefits each PR...

Question to readers

What are your marketing and/or public relations concerns? nc3kmjp65s Question to readers

Is There a Difference between Public Relations and Publicity?

Many people confuse publicity with public relations, which is not surprising at all. Publicity is a component of public relations. Public Relations Public Relations are the long-term strategic planning that businesses and organizations undertake to build awareness and relationships with the public. Examples of Public Relations Goals: • Building awareness of our new energy drink so that when consumers...

The Power of Case Studies

People love reading about other people, and case studies are a great way to engage and educate prospects and clients on your services or products. I am an avid reader of Money magazine and one of my favorite sections was “One family’s finances” section of the magazine that they have since discontinued. I enjoyed reading this section because it allowed me a peak into how other people lived their...

110 great Business, Marketing, PR, Sales and Writing Blogs

This is a list of 110 great Business, Marketing, PR, Sales and Writing Blogs. If I have missed any, feel free to email me and let me know.   These are just some of the blogs that I think are doing a great job of informing and interacting with readers.   If I have a blog listed a wrong category, I apologize. If you are still angry, then bite me.   Business http://altitudebranding.com http://lgbusinesssolutions.typepad.com/solutions_to_grow_your_bu/ http://brainsonfire.com/blog http://www.chrisbrogan.com http://www.churchofcustomer.com/ http://www.conversationagent.com/ http://www.entrepreneurs-journey.com http://freelancefolder.com http://www.ifreelance.com/ 10. ...

Building Client Trust with Case Studies

Case Studies can help professional service providers and small businesses build trust and credibility with clients and prospects. When you are working with intangibles such as services it hard to prove what you can do and why you are the best person to provide the services that your prospective clients need. Case studies can help you shine and prove your worth to potential customers and current clients....