Wordzopolis – Marketing, Campaign Planning, Content Marketing, Inbound Marketing , Content Creation, Social Media and Public Relations

Marketing Campaigns: Tracking, Monitoring and Measuring Your Marketing Activities

This entry is part 3 of 3 in the series Market Planning This is the last part of a three part series on creating a marketing campaign. Part one covered Defining your Marketing Goals, Objectives and Tactics. In the second part of the series, we covered Creating Your Marketing Calendar. Today we are going to talk about tracking, monitoring and measuring your marketing activities. Tracking, Monitoring...

Marketing Campaigns: Creating Your Marketing Calendar

This entry is part 2 of 3 in the series Market Planning In the first article we determined are marketing goals, objectives and tactics. In this article, we are going to create our marketing calendar. If you read the first article, you know that my marketing goal is to sell informational marketing products. My strategy is to increase my blog readership and I listed ways I will go about increasing my...

Marketing Campaigns: Defining your Marketing Goals, Objectives and Tactics

This entry is part 1 of 3 in the series Market Planning You know you need to market your business but you just don’t know where in the hell to begin. You have read dozens of books and articles on creating a marketing plan and all they did was overwhelm you and make you tired. You know there has to be an easier way to do this, but how? I feel your pain. I have experienced this myself and have heard...

What the “The Biggest Loser” can Teach You about Marketing

The television show “The Biggest Loser” is one of the most watched television shows every season and viewership continues to grow. It is exciting to watch people overcome the obstacle of losing weight, especially in a country with a growing obesity problem. It is great fun watching the contestants lose weight and the amazing possibilities available if you have the time and dedication. Not only...

2010 is Coming, Where Will Your Prospects Find You?

The recession. We turn on the television and hear news reports. Get on the internet and read news reports. The recession is deepening; the recession is ending, who really knows. Regardless of what news reports say, businesses know that sales are down and prospects are holding tight to their money. Prospects are taking their time making purchasing decisions, using the internet to research companies,...

Campaign Plan– Art Gallery

Darren Blazer operates a local art gallery that highlights local, regional up, and coming artists. Darin who wants to promote the exhibit opening of a local up and coming artists. He is beginning planning for months before the exhibit is to open. He had a limited marketing budget and decided to hire a consultant and to create a plan for to Darren and his small staff to implement. (more…) Campaign...