Wordzopolis – Marketing, Campaign Planning, Content Marketing, Inbound Marketing , Content Creation, Social Media and Public Relations

Marketing: 10 Great Tips to Growing Your Prospecting List and Finding New Clients

Amber Weinberg wrote a great article on “How to Find Your First Client,” on Freelance Folder that is a great read. I would like to add some tips on prospecting and finding clients that you may find helpful and easy to implement. 10 Tips to Growing Your Prospect List and Finding New Clients: Develop a list of potential clients that include the prospects email address, snail mail address and phone...

Marketing: 6 Tips to Defining Your Ideal Clients

The internet has moved us into a global market place and it is very important to understand and reach your ideal clients. Trying to reach any and every one will be a waste of time and money. Now is the time to define your marketing niche and target the markets that are ideal for your business. Here are some tips to understanding your ideal clients: Define your target market: Whom are you ideally...

Marketing: Credibility – The 4 Letter Word of Rags-To-Riches Marketing Promotions

I’m going out on a bit of a limb here, but I’ve got to say it today. As I’ve watched the marketing campaigns of dozens of Internet marketing entrepreneurs, there is one aspect of growing a business that I almost never hear addressed. I’ve been in live events, teleseminars, social media, and blogs that have mega-traffic but this one concept is rarely (if ever) mentioned. It’s...

Marketing Campaigns: Tracking, Monitoring and Measuring Your Marketing Activities

This entry is part 3 of 3 in the series Market Planning This is the last part of a three part series on creating a marketing campaign. Part one covered Defining your Marketing Goals, Objectives and Tactics. In the second part of the series, we covered Creating Your Marketing Calendar. Today we are going to talk about tracking, monitoring and measuring your marketing activities. Tracking, Monitoring...

Marketing Campaigns: Creating Your Marketing Calendar

This entry is part 2 of 3 in the series Market Planning In the first article we determined are marketing goals, objectives and tactics. In this article, we are going to create our marketing calendar. If you read the first article, you know that my marketing goal is to sell informational marketing products. My strategy is to increase my blog readership and I listed ways I will go about increasing my...

Marketing Campaigns: Defining your Marketing Goals, Objectives and Tactics

This entry is part 1 of 3 in the series Market Planning You know you need to market your business but you just don’t know where in the hell to begin. You have read dozens of books and articles on creating a marketing plan and all they did was overwhelm you and make you tired. You know there has to be an easier way to do this, but how? I feel your pain. I have experienced this myself and have heard...

Four Quick Tips for Creating Buyer Personas

Don’t create too many buyer personas, 3-5 buyer personas should be a good representation of your current and ideal clients. Know whom you are trying to reach then create buyer personas to represent them. If you are, a financial planner and you want to reach parents who are planning to send their kids to college, wealthy households, people who work in higher education. Create a buyer persona for...

Developing Content to Nurture Leads through the Buying Cycle

Are you showing up at all of the stages of your prospects buying cycle? Prospects are increasingly turning to the internet when trying to determine what and from whom to purchase. Marketing content informs, educates, engages and sometimes entertains prospects. Marketing content can also help nurture your leads as they move through the buying cycle from awareness of a problem to the purchase of a solution. Four...

It’s NOT the Economy, Stupid! Marketing in Tough Times

Author: Robert Middleton Is the economy hurting your business right now? Are things slow because nobody is spending money? Are you discouraged that you’re not getting as many people calling you as before? Are you waiting for the economy to improve before you get out there are start marketing yourself? But is it really the economy that’s hurting your business? Last week I went to a networking...

The Little Me is Strangling the Big Me

Image provide by: Arbron at Flickr Freely Licensed Do you ever feel as if the little you inside of your head is strangling the big you that’s living your life? If you don’t know whom the little me is…it’s the voice in your head that holds you back from doing the things that you want to do. Sometimes the little is me so busy talking, I want to strangle her. Sadly, most of the time I feel as...