Marketing Campaigns: Tracking, Monitoring and Measuring Your Marketing Activities
This entry is part 3 of 3 in the series Market Planning This is the last part of a three part series on creating a marketing campaign. Part one covered Defining your Marketing Goals, Objectives and Tactics. In the second part of the series, we covered Creating Your Marketing Calendar. Today we are going to talk about tracking, monitoring and measuring your marketing activities. Tracking, Monitoring...
July 7th, 2010
Marketing Campaigns: Creating Your Marketing Calendar
This entry is part 2 of 3 in the series Market Planning In the first article we determined are marketing goals, objectives and tactics. In this article, we are going to create our marketing calendar. If you read the first article, you know that my marketing goal is to sell informational marketing products. My strategy is to increase my blog readership and I listed ways I will go about increasing my...
July 2nd, 2010
Marketing Campaigns: Defining your Marketing Goals, Objectives and Tactics
This entry is part 1 of 3 in the series Market Planning You know you need to market your business but you just don’t know where in the hell to begin. You have read dozens of books and articles on creating a marketing plan and all they did was overwhelm you and make you tired. You know there has to be an easier way to do this, but how? I feel your pain. I have experienced this myself and have heard...
July 1st, 2010
Campaign Plan– Art Gallery
Darren Blazer operates a local art gallery that highlights local, regional up, and coming artists. Darin who wants to promote the exhibit opening of a local up and coming artists. He is beginning planning for months before the exhibit is to open. He had a limited marketing budget and decided to hire a consultant and to create a plan for to Darren and his small staff to implement. (more…) Campaign...
September 9th, 2009







