Wordzopolis – Marketing, Campaign Planning, Content Marketing, Inbound Marketing , Content Creation, Social Media and Public Relations

Sales: Inquiries Eventually Become Sales

Research from dozens of studies on sales, leads and inquiry handling point to the same conclusion: although almost 25% of inquiries convert to a sale within half a year, most sales are longer-term. Consider one study which Reed Business Information undertook about inquiry handling. They examined forty thousand inquiries from advertisements and magazine press releases focused on manufacturing businesses....

B2B Sales Leads Success Checklist

You’ve spent a great deal of time, effort and money putting together your business-to-business sales lead generation programs. How you handle B2B sales leads once you get them makes the difference between a happy sales team and new customers or an unhappy sales team and lost sales. Heres a checklist of questions to ask yourself to determine if you have the best chance of being successful with...

B2B Marketing Accountability: 5 Ways To Prove Your B2B Marketing Efforts Are Paying Off

Your boss wants to see evidence that the money and resources invested in the company’s business-to-business marketing activities are really paying off. You start to sweat. Relax. It is surprisingly easy to prove that B2B marketing is contributing to your company’s bottom line. Here’s how. Show the relationship between your marketing and your revenue Start by looking for sales and...