Today’s economic climate has small business owners stretched thin trying to find new customers and retain current customers at the same time. Customer service has become a full-time job for most small business owners. How do I reach new customers? What social media tactics should I be using in my business? How do I...
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According to Junta42 research, 59% of businesses will be increasing their content marketing budgets in 2010. With the increasing use of the internet and businesses competing in the global marketplace, many businesses are replacing traditional marketing with online marketing. The common consensus is that to reach the global marketplace focus on using online marketing...
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Here are a few great posts that I read over the past week. I hope that you enjoy them.
Make Sure It’s Original: Prevent Plagiarism at Idea Launch -This is a great post about developing web content and avoiding plagiarism. It also tell why working with a professional and paying a fair rate for content...
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STORY
The mind naturally relates to stories and great storytelling allows the readers to step into the story and envision what they are reading. Using storytelling in marketing your business helps your readers envision the future you are forecasting, their problems solved and the satisfaction they will feel from successfully solving their current problem. Great...
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There is lots of talk about inbound and outbound marketing these days. Many businesses are moving their marketing practices towards Inbound Marketing and away from Outbound Marketing in order to reach, potential customers more cost effectively. However, what is the difference between inbound and Outbound Marketing?
What is Inbound Marketing?
Inbound Marketing (also called content marketing...
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Prospects and clients are on media overload. The variety of ways that advertisers are trying to reach potential customers is mind-boggling. Prospects have learned to tune out advertising messages, yet email newsletters is the one form of advertisement that consumers request. This makes email newsletters very special and a great way to build relationships...
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.The end of the year is upon us once again and time to reflect on the past year. Have things gone as planned? What are you going to do to shake things up a bit next year?
I am not just talking about shaking things up in your business life but also in your personal...
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“The Biggest Loser” offers very valuable weight loss lessons but it also offers valuable marketing lessons for the small business owner.
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The Internet and Social Media has certainly made marketing more affordable for businesses. While the cost to market a business has gone down, the time commitment has increased. While I don’t doubt that social media has value when marketing a business especially when it come to spreading the word. I am trying to understand...
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As a marketing professional and freelance writer, you would think that marketing and writing for my own business would be easy. However, I am only human. I can see what my clients need to do and develop a plan of action for them, but find it difficult to do for myself, Kind of like...
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