Wordzopolis – Marketing, Campaign Planning, Content Marketing, Inbound Marketing , Content Creation, Social Media and Public Relations

Marketing: Credibility – The 4 Letter Word of Rags-To-Riches Marketing Promotions

I’m going out on a bit of a limb here, but I’ve got to say it today. As I’ve watched the marketing campaigns of dozens of Internet marketing entrepreneurs, there is one aspect of growing a business that I almost never hear addressed. I’ve been in live events, teleseminars, social media, and blogs that have mega-traffic but this one concept is rarely (if ever) mentioned. It’s...

Use Public Relations in B2B Marketing-for-Leads Programs

This post was written by Mac McIntosh. The best PR (Public Relations) events are the ones which yield warm leads. PR includes a wide range of things, from communications to a champagne toast. Some public relations are directed at reaping warm prospects and can take on big importance in a marketing-for-leads program. Publications outreach is the most widely-used lead generating public relations method,...

When the Media Calls, Don’t Let a Blabbermouth Respond

  When the Media Calls, Don’t Let a Blabbermouth Respond By Brian R. Salisbury Most organizations know they should authorize only one individual to handle media encounters during routine situations and especially when emergencies strike. This designated spokesperson — your media relations “quarterback” — can best: * Consult with other members of your company to determine...

Managing Your Clients’ Public Relations Expectations

Managing Your Clients’ Public Relations Expectations By Brian R. Salisbury Managing your clients’ public relations expectations is vital when directing a company’s PR department or a PR firm. You must determine and guide each client’s PR expectations. You must clarify for each client What PR is and isn’t What public relations can and can’t do The benefits each PR...