Wordzopolis – Marketing, Campaign Planning, Content Marketing, Inbound Marketing , Content Creation, Social Media and Public Relations

STORY

The mind naturally relates to stories and great storytelling allows the readers to step into the story and envision what they are reading. Using storytelling in marketing your business helps your readers envision the future you are forecasting, their problems solved and the satisfaction they will feel from successfully solving their current problem. Great storytelling engages the reader helping to build trust and credibility in your business. When prospects trust your stories, it helps to move the reader from prospect to client.

8 Steps to Creating your Marketing Story:

Step 1: Selecting a topic or problem

The topic or problem that you select when writing your story should be a topic that is of importance to reader. Do not choose a topic that you think is important but a topic that is currently worrying your prospective reader and needs solving immediately.

Step 2: Choose your audience

Decide exactly whom you are addressing with your story. By deciding whom you are addressing and narrowing your focus towards that reader you can choose words that are relevant to that reader and have the greatest impact upon the reader.

Step 3: Choose your angle

The angle is how you will present the information to the reader that showcases your expertise. This allows you to build trust, credibility, reputation and engagement with your readers.

Step 4: Decide on the problem, solution and benefits of the solution

In this part of the article you are going to tell the reader the problem, the impact of the problem, the process of coming up with a solution, the solution that was decided upon, the implementation of the solution, the results and benefits of the solution. Remember to address a problem that your reader is currently facing.

Step 5: Help your reader imagine a better future

Structure your story so that the reader can see himself as the main character of the story you are telling. Involve the client in the story by helping him to envision the outcome applying to his business and the success he will achieve.

Step 6: Describe the challenges and obstacles that the reader incurs

Every good story has challenges and obstacles that need overcoming. We enjoy novels because they present a seemingly insurmountable obstacle that the main character needs to overcome and tell how the character overcame the obstacle; do this with your storytelling.

Step 7: Describe the difficulty in overcoming the challenges and obstacles

Be honest in telling your readers that it will not be easy, but achievable. Show them how overcoming the obstacle will lead them to greater business success and happiness.

Step 8: Write your story

Write the story and get it out to your readers. Keep the story relatively short, less than 1,000 words.

Great storytelling in your marketing will help create a vision of the future that your reader will desire to achieve. The stories tell of the harrowingly obstacles faced, the creative process of finding a solution, the dedication to implementing the solution, the success achieved from implementing the solution and the satisfaction of a job well done. Write your story showing satisfaction and happiness is achievable with your help.

Do you use storytelling in your marketing?

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