Prospects and clients are on media overload. The variety of ways that advertisers are trying to reach potential customers is mind-boggling. Prospects have learned to tune out advertising messages, yet email newsletters is the one form of advertisement that consumers request. This makes email newsletters very special and a great way to build relationships...
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The best PR (Public Relations) events are the ones which yield warm leads. PR includes a wide range of things, from communications to a champagne toast. Some public relations are directed at reaping warm prospects and can take on big importance in a marketing-for-leads program.
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.The end of the year is upon us once again and time to reflect on the past year. Have things gone as planned? What are you going to do to shake things up a bit next year?
I am not just talking about shaking things up in your business life but also in your personal...
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How to show that the money and resources invested in the company's business-to-business marketing activities are really paying off? It is surprisingly easy to prove that B2B marketing is contributing to your company's bottom line. Here's how.
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“The Biggest Loser” offers very valuable weight loss lessons but it also offers valuable marketing lessons for the small business owner.
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