Wordzopolis – Marketing, Campaign Planning, Content Marketing, Inbound Marketing , Content Creation, Social Media and Public Relations

Seven Tips for Using Your Newsletters to Build Credibility and Gain Trust with Prospects and Clients

This entry is part 5 of 5 in the series Techniques for Gaining Trust with Prospects and ClientsProspects and clients are on media overload. The variety of ways that advertisers are trying to reach potential customers is mind-boggling. Prospects have learned to tune out advertising messages, yet email newsletters is the one form of advertisement that consumers request. This makes email newsletters very...

Use Public Relations in B2B Marketing-for-Leads Programs

This post was written by Mac McIntosh. The best PR (Public Relations) events are the ones which yield warm leads. PR includes a wide range of things, from communications to a champagne toast. Some public relations are directed at reaping warm prospects and can take on big importance in a marketing-for-leads program. Publications outreach is the most widely-used lead generating public relations method,...

What are YOU going to do to Shake Things up Next Year?

.The end of the year is upon us once again and time to reflect on the past year. Have things gone as planned? What are you going to do to shake things up a bit next year? I am not just talking about shaking things up in your business life but also in your personal life. Sometimes we need to shake things up a bit to get life moving again. This has been a year for many people to become very cautious...

B2B Marketing Accountability: 5 Ways To Prove Your B2B Marketing Efforts Are Paying Off

Your boss wants to see evidence that the money and resources invested in the company’s business-to-business marketing activities are really paying off. You start to sweat. Relax. It is surprisingly easy to prove that B2B marketing is contributing to your company’s bottom line. Here’s how. Show the relationship between your marketing and your revenue Start by looking for sales and...

What the “The Biggest Loser” can Teach You about Marketing

The television show “The Biggest Loser” is one of the most watched television shows every season and viewership continues to grow. It is exciting to watch people overcome the obstacle of losing weight, especially in a country with a growing obesity problem. It is great fun watching the contestants lose weight and the amazing possibilities available if you have the time and dedication. Not only...