Archive for November, 2009

The Internet and Social Media has certainly made marketing more affordable for businesses. While the cost to market a business has gone down, the time commitment has increased. While I don’t doubt that social media has value when marketing a business especially when it come to spreading the word. I am trying to understand...
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It seems like every day the news is telling us about how some big business is dooping their customers. People have grown very weary of businesses and more guarded with the globalization of business. Many professional services no longer meet clients in person. This takes away the opportunity to judge a person by how...
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As a marketing professional and freelance writer, you would think that marketing and writing for my own business would be easy. However, I am only human. I can see what my clients need to do and develop a plan of action for them, but find it difficult to do for myself, Kind of like...
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The recession. We turn on the television and hear news reports. Get on the internet and read news reports. The recession is deepening; the recession is ending, who really knows. Regardless of what news reports say, businesses know that sales are down and prospects are holding tight to their money. Prospects are taking their...
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I was reading an article last night on the Freelance Folder Blog about Talent vs. Skill and it got me to thinking. When you are a solo operator or run a very small business, you are forced to wear many different hats. The problem with wearing so many different hats it that it takes...
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When your blog is the main marketing activity for your business, building credibility and trust is important. The great thing about using a blog to build your business is that prospects get to know and like you on a daily basis. You can show your personality and draw people to you that are in...
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Most organizations know they should authorize only one individual to handle media encounters during routine situations and especially when emergencies strike. This designated spokesperson -- your media relations "quarterback" -- can best: * Consult with other members of your company to determine the best answer to provide in response to media inquiries.
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Managing your clients' public relations expectations is vital when directing a company's PR department or a PR firm. Here's how you can determine and guide each client's PR expectations.
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Hello everyone, You may have notices the blog designed has changed. I was trying to add a feature to my old design and completely screwed up the design. I am trying to figure out how to correct the problem. Until then I am trying to find a suitable design. If anyone knows of a good design...
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How to Turn Your Product or Service Into a Compelling, Selling Story Guest post by James Palmer of Rocket Response Copy In direct mail, the old ways are often the best ways for capturing attention, engaging your audience, and making the sale.  But one method that is as ancient as they come but gets very little mention...
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