Wordzopolis – Marketing, Campaign Planning, Content Marketing, Inbound Marketing , Content Creation, Social Media and Public Relations

It is common knowledge among marketers that people do business with people they know and trust, or feel they know and trust. So how do you build trust with potential customers so that they will feel comfortable choosing you to do business with.

Here are 11 ways to increase your likeability factor with potential customers:

1. Address your potential customer’s problems on your website or blog. Do not use your website to tell customers all about you. Tell them how you understand their problems and know how to help them solve their problems.
2. Add client success stories to your website that potential customers can read. Show how you successfully helped customers with problems like theirs and how happy the client was with your solution.
3. Use client testimonials on your website or blog with actual customers telling how happy they are to work with you and that describe their loyalty to your business.
4. Add videos to your website or blog so that potential customers can see you and your employees and begin to feel as if they know you and like you.
5. Encourage feedback from potential customers, offer forums where customers and potential customers can ask questions and offer honest, helpful answers.
6. Update your website or blog often to encourage potential customers to continue to return to your website for updates and news.
7. Offer audio files in topics that are of interest to your potential customers.
8. Create articles for potential customers to read and offer a newsletter.
9. Profile yourself and employees on your website or blog .
10. Offer free webinars for your potential customers to download and watch.
11. Create free reports and white papers for potential customers

Getting potential customers to become engaged in your business increases the likeliness of them becoming a future client. You can also use these tips to increase business with current customers and increase customer loyalty.