You've spent a great deal of time, effort and money putting together your business-to-business sales lead generation programs. How you handle B2B sales leads once you get them makes the difference between a happy sales team and new customers or an unhappy sales team and lost sales.
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Seven Tips for Using Your Newsletters to Build Credibility and Gain Trust with Prospects and ClientsProspects and clients are on media overload. The variety of ways that advertisers are trying to reach potential customers is mind-boggling. Prospects have learned to tune out advertising messages,...
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The best PR (Public Relations) events are the ones which yield warm leads. PR includes a wide range of things, from communications to a champagne toast. Some public relations are directed at reaping warm prospects and can take on big importance in a marketing-for-leads...
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What are YOU going to do to Shake Things up Next Year?
.The end of the year is upon us once again and time to reflect on the past year....
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How to show that the money and resources invested in the company's business-to-business marketing activities are really paying off? It is surprisingly easy to prove that B2B marketing...
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“The Biggest Loser” offers very valuable weight loss lessons but it also offers valuable marketing lessons for the small business owner.
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Social Media Marketing is Eating my Fucking Brain?The Internet and Social Media has certainly made marketing more affordable for businesses. While the cost to market a business has gone...
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Five Tips for Using Articles to Gain Credibility and Trust from Prospects and ClientsIt seems like every day the news is telling us about how some big business is...
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You Would ThinkAs a marketing professional and freelance writer, you would think that marketing and writing for my own business would be easy. However, I am only human. I...
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2010 is Coming, Where Will Your Prospects Find You?The recession. We turn on the television and hear news reports. Get on the internet and read news reports. The recession...
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Think You Cannot Afford to Hire Help, Well Think AgainI was reading an article last night on the Freelance Folder Blog about Talent vs. Skill and it got me...
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3 Tips to Using Blogs to Gain Credibility and Trust with Prospects and ClientsWhen your blog is the main marketing activity for your business, building credibility and trust is...
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