Why I Believe in Blogging and You Should too

Why I Believe in Blogging and You Should too

I talk about blogging all the time. Why? Because I fully believe that blogging can help a business achieve their business goals, assuming they have concrete goals.

In this post I am going to try to explain why I am a firm believer in blogging by telling you about my business and why I blog.

Why I Blog:

I blog because it is cost-effective, meaning cheap. I only spend about $10 a month to host my blog. Beyond that is all about the time that I commit to my blog. I use a free wordpress site and I make changes to the template. I am no wordpress designer; I know just enough to make a few changes. I know just enough to know what I want to change and then I search for the answer to figure out how to make the change. Please don’t ask me to help you in this respect, I really can’t. I just search and read.

I try to publish three articles a week on my blog, sometimes I do and sometimes I don’t. I have learned not to stress over it, just do what I can. This year my goal is to remain consistent, which is why I decided to use blogging themes for each month. This way I only have to think about one blogging subject per month, yes, it gets dull but it helps me focus and focus is not always my strong suit.

If you are choosing to blog, you have to determine if it is cost-effective to blog. While it is cheap to host it, take time to research and write articles, for some it may be cheaper to outsource this task. If you want readers to get a feel for your personality than I suggest you create the blog posts yourself.

The Nitty Gritty:

I do not market my business much outside of blogging. It is the foundation of my marketing program. Yes, I use email, ECT, but it all begins with my blog. Everything that I plan to do this year begins with my blog or relates to my blog. I receive roughly 80% of my business through my blog, 15% through referrals and 5% from just talking to people. Am I rich, by no means, but the more I put into my blog the more business it brings me, this is why I love blogging.

I average approximately 2-4 contact submissions per week asking about my services, this works out for me. I am able to convert enough inquiries into clients that I keep my work constant and sometimes very busy.

I add approximately 10-15 new subscribers a month to my newsletter. This number is small enough for me to send a personal note to each new subscriber asking about their problems and how I can help them.

Blogging Let’s me be in Control:

I love blogging because I am in control of what happens on my blog. I can work hard to get more business, but I can also keep my business on pace with my blog. I like the amount of business my blog brings me, because it allows me to work from home, make money and have time with my family. I win all the way around.

Blogging allows me to keep my rates down. I love helping people and I probably give away too much freely but I always seem to benefit in the end someway, so I really don’t mind.

Blogging always me to Target the Audience I want to Reach:

Blogging and social networking allows me to reach the audience that I enjoy working. I love working with financial service professionals, professional coaches, service professionals and educational firms. While I marvel at the creativity available to other industries, it is not for me. I would love to be a marketer for music, art, restaurant and other businesses, but it would require an amount of creativity that I honestly don’t possess.

While there are times that I wish that my target audience were more willing to step outside of their box, I can understand their limitations and fears and I work within them to both of our satisfaction. I love the clients that I work with and have a great time working with them.

Does my Blog get a Lot of Traffic?

I average about 1500 page views a month, not tremendous but it is enough to keep me working. I am debating on how much I want to increase my blog traffic and yes, I would love too, but I also realize that it will increase my business. I have to decide if I increase my business am I willing to work more hours or hire help. I do not desire to manage others. I enjoy working for myself. Right now, I outsource when there is a project that doesn’t fit in with my capabilities or I am time limited. I can always just outsource more work. This is an option that blogging allows me to have and that I am thankful for.

The Cons of Blogging:

  • Time consuming
  • Constantly coming up with blogging ideas
  • Requires commitment and takes time to see results
  • A lot to learn if you do it all yourself
  • Sometimes can be disappointing when posts you think are great don’t get a lot of response
  • Sometimes get busy and blogging gets pushed to the side
  • Getting burned out, sometimes I just don’t want to blog

 The Pros of Blogging:

  • Flexibility
  • I control my blog, what is presented, the creativity, topics
  • Generates business
  • Allows communication with readers
  • Inexpensive
  • Lets readers get to know me and believe in my work before they contact me
  • Pre-sells my services
  • Bloggers are a great group of people and willing to provide help and advice to other bloggers
  • The media reads blogs and sometimes will find your when doing searches for information

Plans for my Blog this Year:

This year I am planning to grow the readership of my blog and to use my blog to branch out into doing more workshops and training on blogging and social media.

I also plan to use other techniques to reach more readers such as slideshare, EBooks, podcasts, webinars, videos and a few other things that I am considering.

I am looking to create passive income such as workbooks and training programs for readers to purchase.

My Current Dilemma:

I am currently debating on whether or not to post my fees on my blog. Just like any other service provider I am concerned about being too expensive for some, too cheap to others or getting locked into a set price. I am leaning toward presenting my fees because I think it is something that prospects want to know, what the cost may be and what they will get for that cost.

Have Your Say:

What do you like or dislike about blogging?

 

Join my LinkedIn group Marketing and PR for Professional Service  Firms

 

 

 

 

 

20 Comments to Why I Believe in Blogging and You Should too

  1. [...] first time a reader hits your blog is like going out on a blind date for the first [...]

    Log in to Reply
  2. [...] already knows that I am a great fan of blogging and benefits that if offers. While there are probably hundreds if not thousands of benefits to [...]

    Log in to Reply
    • johnpbrady says:

      Blogging certainly can be time consuming but if you love it then it makes no difference, I suppose, you can just find the time. It is also defo as you say a voyage of discovery, as you learn the many tricks and solutions to problems…nice article.

      Log in to Reply
      • Jennifer Woodard says:

        John,

        Yes blogging is time consuming but there are small ways to make time. Outline your article while you are watching TV. Carry a small notebook around for ideas, write while standing in line or waiting somewhere. Skip a television show, get up a little earlier, if we want to accomplish something we can if we make the effort.

        Thank you for commenting,
        Jenn

        Log in to Reply
  3. JeriWB says:

    This post reflects a lot of the same things as I am experiencing as a budding freelancer and blogger. I too have wondered about posting my editing fees on my website. For now, I have people submit a query. I’ve also learned not too stress too much if I can’t post three days a week. I’ve also given my self permission to take a week off her and there. My blog definitely helps get my name out there, but real-life still has to come first. Have you ever done a blogging challenge? I’m thinking about doing the A-Z Blogging Challenge this year.

    Log in to Reply
    • Jennifer Woodard says:

      Jeri,

      Thank you for commenting and blogging can definitely get your name out there in front of people. I also have learned not to stress too much about my blogging schedule, I try to stick to three times a week, doing better this year. I have done blogging challenges, did 30 posts in 30 days, found it too stressful. I don’t do them anymore. I find posting three times a week, challenge enough.

      Good luck to you if you decide to do the challenge.
      Jenn

      Log in to Reply
  4. Kelly Wade says:

    Awesome post! Although it can be really difficult to come up with useful information to blog about, the way blogging is flexible and allows you to engage in meaningful conversation with others on topics you feel passionate about, it really is a great way to build a community of potential customers. Great information here.

    Log in to Reply
    • Jennifer Woodard says:

      Kelly,

      Thank you for your comment and being flexible and able to communicate with readers is a great opportunity. I really love the way that my blog gets me in front of prospects that I would never meet who have been reading my blog over time and already feel comfortable with my style. I agree that one of the most difficult things is to come up with consistent ideas to blog about, I am running a day behind now just because I haven’t hit upon anything just yet, also I have been somewhat lazy I admit. I have learned to relax though, if I don’t write a post today or tomorrow, I won’t worry about it. This is another reason I love the flexibility of blogging for myself, I am not working under someone another person’s deadline.

      Jenn

      Log in to Reply
  5. Dan Meyers says:

    Jennifer – I’m with you that the great thing about a blog is the direct relation between the amount of work you put in to it and what you get out of it. However, this can also be exhausting because you feel like the work is never done! It sounds like you’re doing a great job balancing it.

    Log in to Reply
    • Jennifer Woodard says:

      Dan,

      LOL I wish that were true, too lazy to work too hard. I do love the fact that the more I put in the more i get out and it really up to me. I just do what I can and try not to stress over things. It was hard at first but not so much anymore, choosing to do my best to live as stress free as possible.

      Thank you for commenting and much success to you,
      Jenn

      Log in to Reply
  6. Hola BackGrinder says:

    I’m a big fan of business blogs. They send traffic to your site, show off your knowledge and skills, and keep people tuned in to what you are doing.

    Log in to Reply
    • Jennifer Woodard says:

      I agree that if done consistently and correctly a business blog can do all of those things and so much more. They can help you gain clients, get speaking gigs, book deals and more.

      Thank you for commenting,
      Jenn

      Log in to Reply
  7. Susan Cooper/findingourwaynow.com says:

    Hi Jennifer, I loved how you outlined all that you do and how you are able to mange the time it all takes. I agree with you. It’s have its con but the pro sure does outweigh it, doesn’t it? Good luck with you plans for the coming year. :-)

    Log in to Reply
    • Jennifer Woodard says:

      Susan,

      Yes to me the pros outweigh the cons by a long-shot. I lover blogging even when I don’t feel like doing it, it is the best thing for me and my business. I am a fan. I am looking forward to a great year and to trying some new things.

      Thank you for commenting,
      Jenn

      Log in to Reply
  8. Priash says:

    Hi Jennifer… Great article.. Thanks for all the great tips! Loved your idea about Blogging Themes.

    Log in to Reply
    • Jennifer Woodard says:

      Priash,

      Thank you for commenting and I am glad that you enjoyed the article. If you try using a monthly theme, let me know how it goes.

      Good luck and much success to you,
      Jenn

      Log in to Reply
  9. Jon Jefferson says:

    I would keep fees available by request. This is something you might not want to get locked in on. Although, I have seen it done and it can also be in keeping with web services.

    Log in to Reply
    • Jennifer Woodard says:

      Jon,

      I agree that I don’t want to get locked into fees. May see if I can present it is a way that doesn’t lock me in, like maybe give a range so that readers will have an idea.

      Thank you for commenting,
      Jenn

      Log in to Reply
  10. Geek Girl says:

    Blogging gives me an outlet for my writing. I started http://geekgirlusa.com/ and am now using it as an author platform. Then I started http://grandmotherdiaries.com/ when I found out that I will be a grandmother this year 2013. Either way I get to write. :)

    Log in to Reply
    • Jennifer Woodard says:

      If you love writing blogging is a great outlet and add the possibility of gaining followers and fans.

      Jenn

      Log in to Reply

Leave a Reply