Now let’s talk about what to do with those blog posts at the end of the month and how to turn get them to a lead generating machine for your business.
Before I begin, let me say that I am talking about generating leads, people who are interested in your business and what you have to say. They may not be ready to purchase, you will have to nurture them to become buyers after they become leads.
First, they have to become leads.
Now let’s begin.
You have created your editorial calendar for the year and each month has a theme.
Let’s say that you post an original blog (you know, stuff you write yourself and not curate from other blogs) posts three times a week. At the end of the month, you have roughly 12 blogs posts on one central theme.
Your theme for January is balance. You have 12 posts centered on creating balance in your life.
You take those 12 posts and group them together for an eBook, create an introduction and conclusion, maybe add a goal or task at the end of each article to help the reader create balance in their life.
Create a landing page and email subscriber form for your readers to download the eBook.
Add a picture and link it to the landing page on your future blog posts.
Promote the EBook on your blog, social networks, send out a press release, then send a copy to reporters that cover your subject, and offer it free to organizations that cater to your readers.
This creates your lead generation machine. You know that the people who signed up for this workbook are concerned about creating balance in their lives.
This allows you to communicate in the future with them about balance in their life. You can begin to nurture these leads by sending only this list future article on life balance. Maybe create a webinar or podcasts on life balance and then down the line make an offer to work with you to help them on creating balance in their life.