Turn Your Blog Posts into a Targeted Lead-Generating Machine

Turn Your Blog Posts into a Targeted Lead-Generating Machine

The ultimate goal for most business bloggers is to use their blog to generate more leads to their business.

I know this is my goal. Guessing it is yours also.

We talked about creating a simple monthly editorial calendar.

Now let’s talk about what to do with those blog posts at the end of the month and how to turn get them to a lead generating machine for your business.

Before I begin, let me say that I am talking about generating leads, people who are interested in your business and what you have to say. They may not be ready to purchase, you will have to nurture them to become buyers after they become leads.

First, they have to become leads.

Now let’s begin.

You have created your editorial calendar for the year and each month has a theme.

Let’s say that you post an original blog (you know, stuff you write yourself and not curate from other blogs) posts three times a week. At the end of the month, you have roughly 12 blogs posts on one central theme.


Your theme for January is balance. You have 12 posts centered on creating balance in your life.

You take those 12 posts and group them together for an eBook, create an introduction and conclusion, maybe add a goal or task at the end of each article to help the reader create balance in their life.

  • Create a landing page and email subscriber form for your readers to download the eBook.
  •  Add a picture and link it to the landing page on your future blog posts.
  • Promote the EBook on your blog, social networks, send out a press release, then send a copy to reporters that cover your subject, and offer it free to organizations that cater to your readers.

This creates your lead generation machine. You know that the people who signed up for this workbook are concerned about creating balance in their lives.

This allows you to communicate in the future with them about balance in their life. You can begin to nurture these leads by sending only this list future article on life balance. Maybe create a webinar or podcasts on life balance and then down the line make an offer to work with you to help them on creating balance in their life.

You continue nurturing the lead until you have turned the lead into a client.

Then you repeat the process each month with the previous month’s blog posts.

Simple and doable right?

Have Your Say:

Are you getting additional mileage out of your blog posts? If so, how?


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23 Comments to Turn Your Blog Posts into a Targeted Lead-Generating Machine


    Nice post with some great ideas. Now if I could only write 4 blog posts a month!

    • Jennifer Woodard says:


      Thank you for commenting. Four post is not bad and I think you can probably do it. First decide what you are going to write about, decide the four topics in advance. Carry a small notebook with you and when you are watching TV, standing in line or something like that, outline your articles. When you have free time, fill in the outline, then transfer the information to your computer, add information, edit and post your article. If you really want to do it, you can find a way.

      Good luck to you and much success,


        So Jen, when do I practice law and do all the other stuff like living. I am kidding but not really. It is nearly impossible for me to write 4 blogs, plus I think my clients and friends would get sick of me!

        • Jennifer Woodard says:


          Well Steven if blogging is not for you then don’t worry about it. You know what they say whether you believe you can or can’t, you are right.

          If you are giving useful information, I doubt that they would get tired of you.


  2. Laura Caluian says:

    Greatness comes from making difficult things look so simple. Thank you for your suggestions, Jennifer, and congratulations! I’ll make use of your opinions for my upcoming ebook! :)

  3. [...] of blogging. It is the foundation of my marketing program. Yes, I use email, ECT, but it all begins with my blog. Everything that I plan to do this year begins with my blog or relates to my blog. I receive [...]

  4. Catarina Alexon says:

    Excellent idea Jennifer. Will do so, catch is I need to do it in Swedish with a blog in English:-)

    • Jennifer Woodard says:


      Thank you for your comment. Your writing is always to thought provoking, really makes me think. I am surprised that you haven’t written a book or have you?

      Good luck to you and much success,

  5. Lana Kushnir says:

    Jenn, really brilliant post, it’s become very useful for me as a budding blogger and i will try keeping to your recomendations running our business.

    • Jennifer Woodard says:


      I am very happy that you enjoyed the information and that it provides very useful to you and your business. Please let me know how things go.

      Good luck to you and much success,

  6. Edward Reid says:


    Your blog post was very helpful. I found out a while ago the importance of having an editorial calendar. My blog and another e-newsletter do not promote any product or service, but the marketing strategy is extremely important.

    • Jennifer Woodard says:


      Yes an editorial calendar is important for the value if giving being able to keep you focused. If you have a newsletter with enough subscribers you can use an editorial calendar to sell ad space.

      Thank you for commenting,
      Good luck to you and much success,

  7. Susan Cooper/findingourwaynow.com says:

    I did enjoy your post. The part that stood out for me was “Promote the EBook on your blog, social networks, send out a press release, then send a copy to reporters that cover your subject, and offer it free to organizations that cater to your readers.” I need to do that. :-)

    • Jennifer Woodard says:


      The great part is that the hard work is done, you have already created the blog posts. From that point it is just a matter of turning it into an EBook. The process if easy and repeatable, every single month, especially if you are using monthly themes. Every month you have a new EBook to offer and you will know what your new leads interest or pressure points are because they will sign up for the EBook that is most relevant to them and you can continue to nurture the lead and turn them into clients.

      Thank you for your comment and much success to you. If you follow this guide or something similar let me know how things go.


  8. Krystle (@HomeJobsbyMOM) says:

    Having a theme each month is a great idea! I have a calendar I use to try to stay on top of what I need to do. It doesn’t always work but it helps tons.

    • Jennifer Woodard says:


      Thank you for your comment. I used to try and use a calendar with days I would post and what I would post and it was somewhat stressful because I could not always keep up. I decided to just switch to doing a monthly theme and it has been better,so far. I also plan to turn the months post into an ebook to extend the life of the post and generate more readers and leads.

      Good luck to you,

  9. JeriWB says:

    I’m using my blog to build an author’s platform. I hesitate to post about writing since there are so many writing blogs out there. However, I finally gravitated toward writing critical book reviews. Doing so led to inquiries on whether or not I offered editing services.

    • Jennifer Woodard says:


      I am happy to hear that you blog is bringing in inquiries. Don’t be afraid to compete against other writers, just make sure that you have a market that you are trying to reach and work on getting in front of your market. Are you using your blog posts to get additional mileage to get in front of your target audience.

      Good luck with everything,

  10. Jeannette says:

    Thank you for the direction here. I have sent you blog on to my Hubby which helps me manage things.

  11. Doreen Pendgracs says:

    Good post, Jenn.

    It’s wonderful when blog posts can turn into leads which turn into sales. I’m sire hoping that will work for my upcoming book!

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