The Offer: Content that you offer to your target audience that will be of value to them.
The Call-to-Action: An image or button that stands out and links directly to your landing page.
The Landing Page: A special page that contains information about your special offer.
The Form: A form that will collect contact information in exchange for what you are offering.
That’s the basics of your inbound lead generating program. Now let’s take a look at this in action.
Hubspot does a great job of this so I am going to use them as an example.
Hubspot if offering its readers a free guide to Pinterest Business Accounts.
The Call-to-Action is straight forward and to the point, Download Ebook Now, not later, Now.
The Landing Page
The landing pages tell you what you get learn when you download and read the free Ebook. A quick step-by-stepy guide to Pinterest business accounts.
The form turns your request into a lead for their business. They now know that you are interested in Pinterest for your business and what your marketing problems. They also offer you the chance to keep receiving information from them knowing that most people will choose yes.
If you are using monthly themes for your blogging, you can follow this four-step process at the end of every month to generate leads for your business. The beauty is that you will know what the reader’s interests are by the offers they accept.
Once they become a lead, you will know how to nurture the lead into a client from knowing offers appealed to them.
Have Your Say:
Are you using any of these steps to generate leads for your business?
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