The Four Steps to Using your Blog for Online Lead Generation

The Four Steps to Using your Blog for Online Lead Generation

You did like the gurus told you and you step up a blog for your business.

You publish to your blog faithfully three times a week.

You share and promote your blog on all your social networks, friends, wherever you can think of.

You added a contact form for future clients to contact you.

Nothing.

No one is contacting you and you don’t understand why.

The Four Elements of a Inbound Lead Generation Program:

The Offer: Content that you offer to your target audience that will be of value to them.

  • EBook
  • White Paper
  • Free Consultation
  • Webinar
  • Coupon

The Call-to-Action: An image or button that stands out and links directly to your landing page.

The Landing Page: A special page that contains information about your special offer.

The Form: A form that will collect contact information in exchange for what you are offering.

That’s the basics of your inbound lead generating program. Now let’s take a look at this in action.

Hubspot does a great job of this so I am going to use them as an example.

The offer:

Hubspot if offering its readers a free guide to Pinterest Business Accounts.

The Call-to-Action

The Call-to-Action is straight forward and to the point, Download Ebook Now, not later, Now.

The Landing Page

Hubspot Pinterest

The landing pages tell you what you get learn when you download and read the free Ebook. A quick step-by-stepy guide to Pinterest business accounts.

The Form

Hubspot Form

The form turns your request into a lead for their business. They now know that you are interested in Pinterest for your business and what your marketing problems. They also offer you the chance to keep receiving information from them knowing that most people will choose yes.

If you are using monthly themes for your blogging, you can follow this four-step process at the end of every month to generate leads for your business. The beauty is that you will know what the reader’s interests are by the offers they accept.

Once they become a lead, you will know how to nurture the lead into a client from knowing offers appealed to them.

Have Your Say:

Are you using any of these steps to generate leads for your business?

 

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3 Comments to The Four Steps to Using your Blog for Online Lead Generation

  1. JeriWB says:

    I’ve not yet turned my Pinterest account over as a business account, but have been meaning to do so. Thanks for the reminder!

  2. This is a great post. One thing I tell people, don’t just offer vague bumper sticker type recommendations with nothing behind them, actually provide a real service or teach a real skill on your blog, that way people will see your expertise at work.

    • Jennifer Woodard says:

      Scott,

      Thank you for your comment and I agree that teaching or providing a real service is essential to gaining trust with your readers, especially when you are not able to meet them face-to-face.

      Jenn

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