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25 Ways to Create Brand Awareness for Your Business
How do you want prospects and clients to remember your company? Do you want them to think of your company as a leader in your industry? Innovative? Cheap? or Customer Focused?
Branding is how you present your company’s image to prospects and clients, every time they encounter your business and how you gain their trust by proving that you are exactly what you say that you are. Branding is the proof that turns prospects and customers into believers, it is creating the message that you want them to remember about your business.
What core values do you want prospects to take away with them when they first encounter your business? What do you want customers to tell their friends when they talk about your business? This is where branding comes into play. It is more than your logo or business card; it is how prospects and customers perceive your business.
I work with clients to create marketing plans that focusing on using blogging as the foundation of their internet marketing to grow their business. When I work with my clients to create a marketing plan, my goal is the help them create a plan that they easily implement, create processes that allow them to efficiently execute the program at a cost that is affordable for them and with ways that they can use their time efficiently. It is not about delving into the latest marketing activity, but choosing activities that work well with their business, personality and time commitment.
Before you can generate leads or close sales you have to let the world know that your company exists and what services or products you have to offer. When you begin the branding process, you want to decide what you want your company core values. Is your company the fastest, easiest, cheapest, innovative, thought leader? For instance, my branding mantra is helping clients use blogging as the foundation for their internet marketing activities to help grow their business.
Once you have decided what your will company stand for, your core competencies, you can then embark on the adventure of letting the world know that you exist. Making sure that you are consistent with your message and your message is clear.
Here are 25 ways that you can use to spread the word about your business and build brand awareness.
- Press Releases
- Publicity Stunts
- Direct Marketing
- Internet Marketing
- Customer Referrals
- Word of Mouth Marketing
- Free reports
- Tips sheets
- White Papers
- Case Studies
- Speaking Engagements
- Email Signatures
- Facebook Fan Pages
This is just a tip of the iceberg when coming up with ways to get the word out about your business. The goal is to be creative, yet choose marketing activities that work well for your business and not because other people are doing it. Just because twitter is popular, if you don’t have time to constantly send twitter updates, then don’t get involved with twitter. Choose the activities that you enjoy doing and are willing to do for the long-term. Have a goal, create a plan, work the plan and measure your outcome.
Creating brand awareness is about spreading the word about your business in as many ways possible to people in your target market. Yes it takes time and work, but it is well worth the effort.
How are you creating brand awareness for your business?
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Marketing and PR for the Professional Services Firms
Blogging for Business Growth
I know this is my goal. Guessing it is yours also.
We talked about creating a simple monthly editorial calendar.
Now let’s talk about what to do with those blog posts at the end of the month and how to turn get them to a lead generating machine for your business.
Before I begin, let me say that I am talking about generating leads, people who are interested in your business and what you have to say. They may not be ready to purchase, you will have to nurture them to become buyers after they become leads.
First, they have to become leads.
Now let’s begin.
You have created your editorial calendar for the year and each month has a theme.
Let’s say that you post an original blog (you know, stuff you write yourself and not curate from other blogs) posts three times a week. At the end of the month, you have roughly 12 blogs posts on one central theme.
Your theme for January is balance. You have 12 posts centered on creating balance in your life.
You take those 12 posts and group them together for an eBook, create an introduction and conclusion, maybe add a goal or task at the end of each article to help the reader create balance in their life.
- Create a landing page and email subscriber form for your readers to download the eBook.
- Add a picture and link it to the landing page on your future blog posts.
- Promote the EBook on your blog, social networks, send out a press release, then send a copy to reporters that cover your subject, and offer it free to organizations that cater to your readers.
This creates your lead generation machine. You know that the people who signed up for this workbook are concerned about creating balance in their lives.
This allows you to communicate in the future with them about balance in their life. You can begin to nurture these leads by sending only this list future article on life balance. Maybe create a webinar or podcasts on life balance and then down the line make an offer to work with you to help them on creating balance in their life.
You continue nurturing the lead until you have turned the lead into a client.
Then you repeat the process each month with the previous month’s blog posts.
Simple and doable right?
Have Your Say:
Are you getting additional mileage out of your blog posts? If so, how?
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Woody Allen said that Eighty percent of success is showing up.
You got up, put on your best outfit. Dressed for success and ready to impress. You are ready. You have the talents, skills, look and great attitude. Your business is the business to work with. You are ready to get those clients and you are going to show up, headed for success.
Therefore, you showed up.
Only to find that many others had heard the same thing and showed up. There you are in a crowded room of business owners offering similar services as yours. They showed up right along with you.
Now what do you do?
How will potential clients notice you when so many others are vying for their attention?
That is the problem with just showing up. You never know how many others will show up right along with you. Standing there looking and sounding just like you do.
Before you can even get to your prospect, you hear competitors telling them, we offer best services at the best prices, just what you would say. How will they ever hear you with so many people saying similar things that you are saying? You had no idea so many others would show up and now you are feeling lost and confused. Ego deflated and ready to crawl under a rock.
You are not the only one with that problem. Danielle had that problem also.
Danielle runs a financial planning firm that helps clients save for retirement and have control of their financial futures. However, so does all the other financial planners, which makes her no different from the others. She went online and looked at websites of other financial planners and saw that their firms where no different from hers. Well they do not stand out, so maybe standing out is not so important. If I am lucky, maybe prospects that come across my site will like my site and decide to inquire about my services. The whole process left her feeling sad and depressed.
What should she have been asking herself?
Instead of asking herself what is different about her business. She should have been asking herself, what type of clients do I really want to help?
Who can I help that will give me the most satisfaction. What type of clients do I want to do financial planning for that when seeing their financial plan achieved will give me the most happiness and joy?
She gave this some thought.
Then she thought about how after her divorce the difficulty she had in getting a financial footing of her own and figured that many other women who are facing divorce or divorced are having the same problem.
That is when she decided that she would focus on women facing divorce or divorced take control of their financial future and save for a successful retirement.
That is when she knew she could stand out from the crowd.
Instead of just marketing to anyone who may need financial planning, she would focus all of her marketing on women who are getting divorced or divorced and need to take control of their financial futures.
She redesigned her website to focus on divorced or divorcing women. She created a blog and focused all of her articles on women with divorce issues and planning their finances. She joined groups, networked and gave presentations.
Instead of trying to stand out in the crowd of financial planners she choose to stand out in a crowd of women with divorce issues in need of financial planning.
With her laser sight focus, she is able to help those who are in need and facing the type of problem that she enjoys solving.
Are you trying to stand out in the crowd of business similar to yours or stand out in the crowd of your ideal clients? Do you know who your ideal clients are?
Join my LinkedIn group Marketing and PR for Professional Service Firms