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Posted by: Jennifer Woodard | on January 29, 2013
In the past the belief was that you write lots of content to help your blog rank well in search engines. This is becoming harder and harder, especially with the constant changes with Google, the top search engine.
I am going to present a different approach. Instead of spending your time trying to put out content every day or several times a week, scale back your output.
If you are a new blogger, I am suggesting that you only write one good blog post a week. Assuming that you have already taken the steps to determine your topic, niche and audience, now you can concentrate on writing. If you are not a new blogger and currently post more than two blog posts a week, scale back to two posts per week.
Concentrate on writing a blog post that resonates with the audience that you are trying to reach. Information what they will find important and useful, and then write a good in-depth post. I am not talking a short book, but a few thousand words are good.
This is simple, if you are an estate planner targeting the LGBT community, you can write a guide to estate planning for LGBT individuals and couples. You write a beginners guide to estate planning and it covers about 2300 words.
Summarize the guide down to about 500 words of quick tips and advice for your blog post. Turn the full guide into an EBook or PDF Download and include an offer for the guide in your blog post.
After you have written your blog post, spend the next week promoting that blog post and guide. Get your post in front of as many people in your target audience as possible.
Promoting your blog post:
- Get involved in groups and forums, promote your blog article and guide. Attach a link to all outgoing comments
- Send a quick tips release to online publications promoting your guide that reaches your target market with a link back to your blog, preferably a landing page if you are going to build an email list.
- Send a similar tip release to associations and organizations targeting your audience with a link to your post included
- Write out 20 tips and tweet them out to your network with a link back to your blog post
- Share your blog post on Facebook, Google, Stumbleupon, Digg, LinkedIn and any other social networking that you are involved
- Turn your guide into a slideshare presentation
- Any other way that you can think of to get your post read and guide downloaded
Step 1: Write one in-depth article per week of at least 2000 words.
Step 2: Turn your in-depth article into an EBook or PDF for download
Step 3: Write a summary of your in-depth post of approximately 500 words.
Step 4: Promote the hell out of your blog post and in-depth article.
Why am I suggesting that you cut back your writing opposite of what all the blogging gurus and I have told you in the past? It is too damn hard to keep up with the changes that Google constantly makes and hard as hell to rank on the first page of Google these days.
So Stop It.
SEO is not what is used to be, things have changed.
Social networking and sharing allows you to stop concentrating all your time writing thousands of posts to rank well on Google. It is all about getting what you have written in front of readers, where they hang out most often. It is about becoming involved in their groups and presenting them with information that they need.
Competition is fierce and it comes from all over the globe. Now is the time to focus on the audience you are trying to reach, penetrate and dominate before you expand to additional audiences.
It doesn’t matter how many blog posts your write, how great they are if nobody ever reads them. You can’t afford for Google to find, rank your blog hoping your readers find you. You have to get out there and promote the hell out of your blog posts.
Have Your Say:
What do you think about writing less often? Are you scared it will hurt your traffic? Do you see the benefit of spending more time promoting write and less time writing?
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