Getting Started with Your Content Marketing Strategy

Getting Started with Your Content Marketing Strategy

Content marketing is about creating content that covers all levels of your marketing funnel from prospect to customer evangelist. Content is created to educate, inform, entertain and engage your prospects and turn them into future clients. Six steps to begin creating a content marketing strategy: What niche will you be covering? Accounting Financial Planning Business Coaching 2. What challenges to your prospects face? Lowering taxes Planning for retirement Advancing their…

Using Buyer Personas to Understand and Reach Your Target Market (Pt.1)

Using Buyer Personas to Understand and Reach Your Target Market (Pt.2)

This is part 2 of Using Buyer Personas to Understand and Reach Your Target Market Let’s just right into it. If you missed steps 1-3, take a look back at the last post to get up to speed. Step 4: Decide on the type of business that you are going after and then fill in as much information as you can about the decision maker at the type of company…

Using Content Marketing to Educate Prospects about Your Business

Using Content Marketing to Educate Prospects about Your Business

The internet has allowed businesses to do business all over the world. It has also given prospects the availability of thousands of choices when looking to make a purchase, even when purchasing services. There are businesses that solely provide services to clients that they have never meet face to face. Whether you meet with clients or never meet clients face-to-face, educating them before they purchase is the key to success.…

Are You Setting Concrete Goals to Generate Leads Online?

Are You Setting Concrete Goals to Generate Leads Online?

I hear it and read it all the time “I want to increase traffic and generate leads online,” but that’s it. I understand that you want to increase traffic and generate leads, but how much more traffic and how many additional leads do you want to generate? If you generate two additional leads, you have generated leads, but is that enough? If you increase traffic by one more visitor you…

13 Tips for Generating Blogging Content for Real Estate Agents

Real Estate Blog: 13 Tips for Generating Blog Content for Real Estate Agents

  I was at a get together this weekend and got to talking to a real estate agent and she asked me, should I have a real estate blog? Of course, you know what my answer was…of course you should. I am a firm believer in blogging; it can help set yourself apart from others in your field. Real estate is a perfect profession for blogging. Four Great Reasons why…

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Six Tips to Building Relationships with Prospects Online

The old adage is that it takes seven touches to prospects before they began to recognize your business. Before you can turn a prospect into a customer, you must first build a relationship with your prospects. The goal is to use those seven touch points to build a relationship with prospects and turn them into to customers and then into loyal referring customers. Well things have changed and it takes…