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You started a blog for your business. So what? Now what? What were you expecting to have happen after you started your blog? Did you think that readers would just show up? Automatically start buying your products? Call you to schedule appointments? Sing praises and worship you?
Whether you are already blogging or thinking about setting up a blog for your business, you must know what you want to accomplish with your blog.
You must have a goal for your blog.
Blogging is no different from creating and executing a business or marketing plan, you need to have a clear goal and plan for your blog. You need to know what you are working towards.
This doesn’t have to be hard or complicated but it should be a defined goal, something that you can measure and track.
Instead of saying that I want to create traffic for my blog, say that you want to draw in 5000 readers every month to your blog.
Begin with just one goal in mind.
What do you want to achieve with your blog and why?
Let’s say that your goal is to increase traffic to you blog, why do you want to increase traffic?
Are you trying to?
- Grow your email list
- Sell your products or services
- Increase members to your membership site
- Book more appointments
- Showcase your expertise
- Increase speaking engagements
- Generate more leads
- Build relationships
- Create brand awareness
Take the time to think through what your goal is and what you ultimately want to achieve, before you think about your audience, topics or tactics you will use, know why you are blogging.
image via flicker by Jeremiah Owyang
Blogging can be everything that you dreamed.
- Build awareness for your business
- Generate tons of leads
- Build relationships with prospects and current customers
- Sell your products or services
- Have hundreds of comments
- Turn you into an expert
- Have the media contacting you
- Win you awards
Research shows that companies that publish new blog posts just 1-2 times per month generate 70% more leads than companies that don’t blog at all.
Blogging can also break your heart if you don’t have a goal and plan to achieve your goal.
Believe me I understand how hard it is sometimes to constantly create new content for your blog. Every time you turn around there’s a new social network to join or technique to try that is supposed to help you gain readers.
You join them and try them, but you are not gaining readers.
Sometimes you just want to give up, but don’t, admittedly, it takes hard work and perseverance to keep blogging when readers are not showing up but hang in there they will come. You first step is to know why you are blogging.
image via Flickr by John Sutton
Now is the time to decide what you want from your blog. What do you want to achieve?
Are you thinking about starting a business blog?
Are you already blogging for your business?
Think about what your goal is and why you have chosen that goal. What do you ultimately want from your blog?
You hate marketing. Yeah, well join the club, most business owners hate marketing.
The problem is if you want to stay in business and actually profit and grow, then you are going to have market your business.
Plain and Simple. You have to market your business.
Now here is the good part.
It does not have to be overwhelming or take up all of your time. You can create a simple process of marketing activities that you actually enjoy.
The great part is, if you do the activities you enjoy, it won’t seem like marketing. You won’t dread the process. You will accomplish your goals of greater profit, more clients or growth.
Here are seven tips to make marketing easier.
- Stop making excuses
You may as well accept the fact that you need to market your business and get into a grove of doing that. This is a global marketplace. How will they know that your business exists if you do not market your business?
- Market every day so that it becomes routine
Set aside time every day to do marketing for your business. This way marketing becomes a part of your business, just as the handling the services or creating products that you provide for clients are a part of your business.
- Handle your marketing tasks first thing in the morning
If you do not enjoy marketing, the best thing is to handle your marketing activities as soon as you start your business day. If you get your marketing activities out-of-the-way early on, you will not have to spend the rest of the day worrying about completing the activities.
- Implement marketing activities that you enjoy
If you do not enjoy speaking in front of groups then do not add speaking as part of your marketing activities. Develop a list of marketing activities then concentrate of a few that you truly enjoy doing and will not dread. If you enjoy email marketing, then look for ways to make email-marketing work for your business.
- Plan your marketing activities
Create a marketing schedule so that you will know what marketing activities you will partake in each day. Once you have decided on the marketing activities that you will implement for your business, try creating a monthly or at least weekly schedule of when you will implement the activities.
- Create a system for tracking your marketing activities
Create a system where you track the activities that you partake in and what the results are. If you hold a seminar, track how many people sign up to attend, how many really attend and how many people showed interest in your services. If you are selling products, track sales, track the amount of people who sign up for your newsletter. Track your marketing activities so that you will know what is working and what is not.
- Follow Up
Make sure that you follow-up on the leads that you gain from your marketing activities. When prospects show interest in your services, make sure that you follow-up in a timely manner. Develop a policy of when you will follow-up with prospects. Decide that you will follow-up with all prospects within 48 business hours for instance.
The easiest way to combat the fear of marketing is the break the activities down into small manageable steps and sticking to what you are knowledgeable about, willing to learn and enjoy doing.
The process can be a simple or difficult as you make it, so why make it difficult.
Have you created a simple marketing process for your business?
What I want you to do next:
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