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Understanding Your Picture Perfect Ideal Blog Reader

Understanding Your Picture Perfect Ideal Blog Reader

Do You Know Who Your Ideal Blog Reader Is?

You have created a blog for your business but how much thought have you given to what your ideal blog reader is like? What they want? How they will feel after reading your blog posts? What you want them to do after visiting your blog?

How would you describe your ideal blog reader?

When it comes to attracting your ideal readers to your blog you should be able create a picture in your mind as you describe them. You should be able to tell if they read your blog at work or home. How much time do they spend learning about the topic? What they are looking for when they reach your site and what is their current knowledge level?

Do you know?

When creating a description of your ideal reader here are some questions to answer:

1.) What is your reader’s demographic information?

  • Where do they live?
  • Are they married?
  • What is their annual income?
  • Are they male or female?
  • How old are they?
  • Do they have children?
  • What is their education level?

2.) What is their job and level of seniority?

  • In what industry to they work.
  • Are they the decision maker?
  • If not, do they influence the decisions maker/s?

 3.) What does a day in their life look like?

  • What brings them joy?
  • Do they spend more time at work or home?
  • Who are the people in their life that matter most?
  • What kind of car do they drive?
  • What TV shows do they watch?
  • What radio stations do they listen?
  • What publications do they read?
  • What type of clothing do they wear?
  • What associations and social networks do they belong?
  • Are they involved in their community?
  • What do they do online?
  • Are they involved in Facebook, Twitter, LinkedIn?
  • What time of day do they read your blog?
  • Are they religious?
  • Are they conservative or liberal?
  • Do they have special hobbies?
  • Do they travel, where, how often?
  • Do they have pets, if so what kind?

4.) What are their pain points?

  • What do they worry about?
  • How do their problems affect their day-to-day life?
  • What challenges do they face?

 5.) What do they value most?

  •  What are their goals?
  •  What are they striving to attain?
  •  What does it mean to be successful?

 6.) Where do they go for information?

  • Do they go online when looking for information?
  • Do they talk to co-workers, friends, family or industry experts?
  • Do they read reviews, testimonials or case studies
  • How do they like to consume information, articles, books, audio, or video?
  • Whom do they trust the most?
  • What blogs do they already read?
  • How much knowledge do they currently have about your topic?

 7.) What experience are they looking for when reading your blog?

  • What do they hope to gain from your blog?
  • Do they expect to be entertained, informed or educated?
  • Do they know what they are expected to do after reading your blog?
  • What topics are compelling to them?
  • What type of articles thrill them?

 8.) What are some common reasons that readers do not return to your blog?

  • Are your blog posts too long or short?
  • Are they having a hard time trusting your authority on the subject?
  • Are there other blogs that are providing better information?
  • Are you not providing the information in the format that they most desire?
  • Does your blog lack uniqueness?
  • Are you speaking their lingo? Are you too casual or technical?

9.) How will I know if I have reached my ideal readers?

  • Look at your blogs analytics. How much time are they spending on your site? How many pages are they reading?
  • How many comments are you receiving on your blog?
  • Are they sharing your content?

How to Find Information about Your Blog Readers:

  • Send out a survey to your email subscribers and offer a free gift to those that respond
  • Read the profiles of people who have liked your Facebook page
  • Read the profiles of the people in your network on LinkedIn
  • Ask them on your blog to tell them about themselves

In order to create profiles of your ideal readers you need to understand as much about your ideal readers as possible. The answers to the types of questions above are not always available, but answering as many of the questions as possible will help you to build a relationship to your ideal reader and understand what they are interested in reading and how to connect with them.

Once you have obtained as much information as possible, add a real photo to represent your ideal reader. You may need to create several reader profiles, but not too many, 2-4 should be a good amount.

When you begin to write your blog post, write with one of your readers in mind. Make sure to reference some of the things that you have learned about them. If you know that this reader loves dogs, include a dog story, reference or picture.

Your Turn:

Do you know who your ideal blog reader is?

Have you created a profile of your ideal blog reader?

 Image via Flick by Seng1011

Stop Giving Away Your Damn Clients

GIVE AWAY

Do you believe that competitors are stealing your clients? The reality is that you are probably giving your clients away. They are not being stolen. Stop giving them away.

 

Many years ago I worked in the marketing department for an insurance company and I loved my job and boss (lucky me). People from other departments would ask me how I got my job and how they could get into my department.

 

I would tell them about my boss, job and what they needed to do to get into my department if a position became open. Other people would ask me why I would do that, they were just going to try to steal my job.

 

My thinking was that they couldn’t steal my job; I would have to give it away. I wasn’t worried about someone else getting my job because they couldn’t as long as I didn’t lose my job. It was all up to me.

 

You see I wasn’t worried because I had a great relationship with my boss, I was damn good at my job. She could trust me and I rarely made an error.

 

There was only my boss and me in the department at the time. She knew that she could go on vacation, leave the department in my hands, and not have to worry. Never once did she call in the check up on things when she was gone.

 

She never had to hear rumors of me doing things or had to call me into her office to chastise me about something, instead she gave me awards every year. She stood in my corner when I needed her and went to bat for better pay raises and good bonuses, every year.

 

Why You May be Losing Clients

 

Clients have choices. The internet has made it easy for us to look elsewhere for the services we need. It is our job to keep our clients from desiring to look elsewhere. I am not saying that you give clients a mansion for the price of a two-bedroom house, hell no.

 

What I am saying is that it is all about the relationship that you have with clients. A great relationship will many times keep clients from thinking about looking elsewhere. A great relationship will make clients turn another firm down when they come knocking, even when they are offering a lower price.

 

What my Lawn Guy Can Teach You About Keeping Clients

 

When the weather is, warm people knock on my door all summer long offering to cut my grass at some great prices. I tell them that I already have someone to cut my grass. Yeah my lawn guy is higher but I have a great relationship with him. I am never disappointed in his work. He knows exactly how I like my yard.

 

He is dependable, comes at the same time every week. I do not have to go behind him and sweep or anything. When he is done, my yard looks just as I want it, thanks to him. I don’t have to be there when he comes; he knows what I want and does the job. I don’t have to watch him work to make sure it is right and if I am not home, he doesn’t do a half ass job.

 

He knows my kids and he is nice to them. He takes a little time to chat with me and remembers the things that I tell him that are going on in our lives. He will ask is my youngest son still drawing, is he taking drawing classes or older son still playing basketball, did he try out for the basketball team?

 

He remembers my birthday and gives me a card in my hand; if I am not home, he leaves it on my door. He even asks about my mom, he continually nurtures our relationship.

 

I have no desire to look at another lawn service. He doesn’t lower his prices to get me to stay with him he gives me excellent service. He knows there are cheaper guys trying to get my business and he never brings it up even if he is thinking about them, and neither do I.

 

The Number One Reason Businesses Lose Clients:

 

Poor Customer Service

 

That will kill a business relationship every time. Many businesses work hard to obtain a client and then forget about the client once they get them. don’t think they don’t notice, believe me they feel forgotten.

 

When you build a great relationship, even when you raise prices, clients will stick around. They don’t want to risk finding out the next guy doesn’t care about them and they don’t want to have to look again if they are not satisfied with the next guy. They will justify the price increase in their minds because they love the service and relationship that they have with you.

 

Small Ways You Can Build Great Relationship with Your Clients

 

  • Don’t be an ass and take them for granted
  • Keep your word
  • Be honest, they may not like it, but they will likely accept it because it is honest. Most people hate to be lied to or shucked
  • Show them that you care (send a birthday card, remember their kids names, remember their hobbies, ask them about their lives)
  • Keep in touch, even if is to just say hello and ask them if they have any questions or need your help with anything
  • Say good things about them, you’d be surprised how words get around, make sure the ones that are being spread by you are good ones
  • Say thank you and that you appreciate their business

 

These are some of the things that you can do that do not cost you any money and only take a small amount of your time.

 

Instead of complaining that the guy down the street or half way around the world is stealing your clients, take a good look at yourself and see if you are actually giving your clients away.

 

Your Turn:

 

If you are losing clients, are you giving them away?

 

What are some other low-cost or no cost ways that you can build your relationship with your clients?

 

What Next:

You can always comment on my Blog, connect with me on Facebook, Twitter, join my LinkedIn group Marketing and PR for Professional Service  Firms, sign up for my NEWSLETTER.  or Contact Me.

 

 

Your Social Media Strategy: Building Trust through Blogging

Your Social Media Strategy: Building Trust through Blogging

Let’s face it; people do not trust financial service professionals. Financial services ranks as one of the least trusted professions in America and with all the scandals in the media, you can’t really blame people for their lack of trust. Accounting ranks as the only profession in the financial services industry that people do not feel as untrustworthy and most people do not feel the need to hire a profession accountant because they do not understand the value of using a professional accountant. Otherwise, if you are a financial adviser, mortgage broker or insurance agent, people just don’t trust you.

 

How do you overcome the lack of trust associated with the financial services industry?

 

Well to be honest there isn’t much you can do on a grand scale, but there are some things that you can do an individual level.

 

People trust people who they like, and they do business with people that they like and trust, that’s the bottom line. You want them to trust them with their hard-earned money and for many people that’s a scary prospect.

 

It may seem impossible to build likeability and trust with people who you never meet in person, but it is very doable. It takes time, but it takes time to build trust with people that you meet face-to-face; most of us don’t meet people and instantly trust them even if we instantly like them.

 

Here are a few things that you can do to build your likeability and trust level using your blog:

 

I am going to focus on how you can use your blog to build likeability and trust among your readers.

 

Talk in a conversational tone: People do not like stupid, plain and simple. Financial topics for most people are already very intimidating; decrease the intimidation, by talking in simple and easy to understand language.

 

Be personable: Don’t be afraid to talk about yourself some, not just about financial information, give readers a glimpse of who you are. Find ways to tell them things about yourself. Maybe you have collected baseball cards since you were five years old, mention this in one of your articles.

 

Write off topic: Every now and then write a post that is off topic, talk about a vacation you too, or a great restaurant where you ate.

 

Add video: Post a short video introducing yourself to readers, make it relaxed, doesn’t have to be professional, make sure that you are comfortable and readers will become comfortable with you. Smile and show your sense of humor, do not be dry.

 

Be honest: Let people know how you charge, what it will cost them, don’t seem shady, they are already scared to trust you. Explain it to them and break it down into scenarios that they can relate.

 

Go beyond the typical: Don’t just tell them what they can hear on CNN, give your prospective on what they have already heard. Break the information down and help them understand what it truly means to them. If the government has introduced a new program or legislation, explain how it could help or hurt them.

 

Use photos: Include photos of yourself outside of your job, doing things other than working. If you play golf, tell them about a great game you had and include a photo, especially if it shows you having a good time.

 

Community involvement: Tell them about your community involvement projects. If you coach little league baseball or volunteer to help people in need, tell them about it and don’t forget to include photos.

 

Include mistakes and goof-ups: Include stories where you did something that was well stupid or goofy. Now work related you don’t want them to think you will goof up their money, insurance policy, loan application, or whatever. Tell them about how long you tried to figure out your phone and your kids showed you in two minutes, people relate to that, be human.

 

The easiest way to get people to like you is by showing your personal side. Yeah it may turn some off, but they are not the people you want to work with anyway, they are not your ideal clients. Don’t just show them your knowledge expertise, they expect you to be knowledgeable, make the post easy to read and enjoyable by adding little pieces of yourself.

 

Your Turn:

 

How are you getting people to like and trust you before they get to meet you in person?

 

Are you adding touches to your messages?

 

What I want you to do next:

Leave a comment on my Blog, like me on Facebook and sign up for my NEWSLETTER

Jenn