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The Secret to Turning out Massive Amounts of Content

The Secret to Turning out Massive Amounts of Content

Have you ever wondered how one blogger is able to turn out massive amount of content without hiring others to write for them or accepting guest posts?

I did.

Wondering how they did it, lead me to this secret…

Repurposed Content

What Is Repurposed Content?

Repurposing content eliminates creating content from scratch  Repurposed content is taking existing content or research, creating new content and extending the life of your existing content.

What do I mean by extending the life of your content?

Let me give you an example. Let’s say that you are a Insurance Agent that insures small businesses and have just given a presentation on “How to Sure You are Adequately Covered for any Business Disaster” to your local chamber of commerce.  

Here are 21 Ways to repurpose your presentation:

  1. Article: Rewrite the presentation by adding expert interviews and comments and submitting the article for publication into trade magazines and blogs.
  2. Podcast: Record the presentation as an podcast and add to podcast directories and upload to your site.
  3. Presentation: Turn your presentation into a Slideshare presentation and add to your site, Linkedin account, Facebook page and Slideshare.
  4. On-Demand Webinar: Record your presentation and turn it into an on-demand presentation for people to watch at their convenience. Turn the article into a webinar that your readers can view or a live webinar where members and participate and ask questions.
  5. Live Webinar: Turn the presentation into a live webinar, invite attendees and hold a Q&A afterwards.
  6. Transcripts: Have your podcasts and webinars transcribed and offer the transcriptions to your readers, attendees and newsletter subscribers.
  7. Buzz Piece: You can rewrite some of the content and turn the piece into a freebie for people who sign up for your newsletter.
  8. Series: Create a series of posts expanding on the ideas covered in your presentation.
  9. eBook: Group related blog posts and turn the posts into a free or paid eBook. If you choose a paid eBook, add some articles that you are new to the eBook.
  10. Kit: Combine eBook, podcasts, presentation, transcription, workbook, video and create a downloadable kit
  11. Workbook: Turn the information of the presentation into a workbook with actions tasks for your readers to complete.
  12. Press Release: create a press release letting the media know about your available presentation whether on demand or live, submit it to press release distribution sites, targeted media sites and add the press release to your blog/website media page.
  13. Infographic: Infographics are very popular right now. Create a great looking informative infographic with key information from your presentation and add it to your blog.
  14. PDF: Turn your presentation slides into a PDF for readers to download.
  15. Video: Turn your presentation into short video tutorials with screencast where viewers can watch and listen to you present the information.
  16. FAQ: Create a frequently asked question list and link to your presentation for the answers or created short videos answering questions obtained during your presentation.
  17. Contest: Run a contest offering a reward for the commenter who provides the best comment on the presentation.
  18. Case Studies: Turn examples from your presentation into case studies
  19. White Papers: Turn the presentation into a thought leadership white paper
  20. Comic Books: Create a comic book using the information in the presentation to create a hero villain and damsel in distress. Create a character for your business and make your business the hero of the comic book.
  21. Teach: Offer to teach a short course to non-profit groups, community colleges associations, trade groups and businesses

When working in a defined niche it can become difficult coming up with new information to provide to readers. When creating material try thinking of three ways that you can repurpose the material from the very beginning. This way you are always thinking about and planning for extending the life of your content. 

Your Turn:

What do you think of these ideas? Have you tried any of these ideas? Do you know of any other ways to repurpose content?

I would love to hear from you.

 

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Marketing and PR for the Professional Services Firms

Blogging for Business Growth 

 

Stop Writing Blog Content and Start Promoting Your Blog

Stop Writing Blog Content and Start Promoting Your Blog

In the past the belief was that you write lots of content to help your blog rank well in search engines. This is becoming harder and harder, especially with the constant changes with Google, the top search engine.

I am going to present a different approach. Instead of spending your time trying to put out content every day or several times a week, scale back your output.

If you are a new blogger, I am suggesting that you only write one good blog post a week. Assuming that you have already taken the steps to determine your topic, niche and audience, now you can concentrate on writing. If you are not a new blogger and currently post more than two blog posts a week, scale back to two posts per week.

Concentrate on writing a blog post that resonates with the audience that you are trying to reach. Information what they will find important and useful, and then write a good in-depth post. I am not talking a short book, but a few thousand words are good.

This is simple, if you are an estate planner targeting the LGBT community, you can write a guide to estate planning for LGBT individuals and couples. You write a beginners guide to estate planning and it covers about 2300 words.

Summarize the guide down to about 500 words of quick tips and advice for your blog post. Turn the full guide into an EBook or PDF Download and include an offer for the guide in your blog post.

After you have written your blog post, spend the next week promoting that blog post and guide. Get your post in front of as many people in your target audience as possible.

Promoting your blog post:

  • Get involved in groups and forums, promote your blog article and guide. Attach a link to all outgoing comments
  • Send a quick tips release to online publications promoting your guide that reaches your target market with a link back to your blog, preferably a landing page if you are going to build an email list.
  • Send a similar tip release to associations and organizations targeting your audience with a link to your post included
  • Write out 20 tips and tweet them out to your network with a link back to your blog post
  • Share your blog post on Facebook, Google, Stumbleupon, Digg, LinkedIn and any other social networking that you are involved
  • Turn your guide into a slideshare presentation
  • Any other way that you can think of to get your post read and guide downloaded

Recap:

Step 1: Write one in-depth article per week of at least 2000 words.

Step 2: Turn your in-depth article into an EBook or PDF for download

Step 3: Write a summary of your in-depth post of approximately 500 words.

Step 4: Promote the hell out of your blog post and in-depth article.

Why am I suggesting that you cut back your writing opposite of what all the blogging gurus and I have told you in the past? It is too damn hard to keep up with the changes that Google constantly makes and hard as hell to rank on the first page of Google these days.

So Stop It. 

SEO is not what is used to be, things have changed.

Social networking and sharing allows you to stop concentrating all your time writing thousands of posts to rank well on Google. It is all about getting what you have written in front of readers, where they hang out most often. It is about becoming involved in their groups and presenting them with information that they need.

Competition is fierce and it comes from all over the globe. Now is the time to focus on the audience you are trying to reach, penetrate and dominate before you expand to additional audiences.

It doesn’t matter how many blog posts your write, how great they are if nobody ever reads them. You can’t afford for Google to find, rank your blog hoping your readers find you. You have to get out there and promote the hell out of your blog posts.

Have Your Say:

What do you think about writing less often? Are you scared it will hurt your traffic? Do you see the benefit of spending more time promoting write and less time writing?

 

Join my LinkedIn group Marketing and PR for Professional Service  Firms

 

Create a Simple Blog Editorial Calendar

Create a Simple Blog Editorial Calendar

Blah blah blogging. Keep blogging from giving you the blues by creating a simple editorial calendar.

One of the biggest mistakes owners make that handle the marketing for their businesses: they complicate the process and overwhelm themselves.

This is true for blogging especially is you are not a marketer or a writer. The process of consistently blogging can overwhelm, frustrate and stress you out.

This doesn’t have to be the case.

The key is to keep it simple.

Setting up a Simple Editorial Calendar:

You can create a spreadsheet with multiple columns, charts, colors and plug-in all the dates that you are going to write a blog post and what the post topic. You can spend a whole lot of time making something very pretty, but not anymore useful.

Me I just create a simple two-column table in Microsoft Word, plug-in the months and themes.

Bam.

Done and I am ready to roll.

Let me show what I am talking about for a couple of professions as an example.

Professional Business Coach:

January: Speaking

February: Time Management

March: Delegating

April: Authorship

May: Stress Management

June: Leadership

Financial Planners

January: Retirement Planning

February: Estate Planning

March: Tax Minimization

April: Charitable Giving

May: Wealth Management

June: College Planning

Accountants

January: 2012 Taxes

February: Overlooked Deductions

March: Audits

April: Charitable Giving

May: Estate Taxes

June: Payroll Taxes

Home Remodelers

January: Budgets

February: Bathrooms

March: Kitchens

April: Roofs

May: Basements

June: Additions

Interior Decorators

January: Painting

February: Tiles

March: Windows

April: Space Planning

May: Flooring

June: Color

Landscapers

January: Garden Planning

February: Native Plants

March: Water Features

April: Container Gardening

May: Trees

June: Hardscaping

Nutritionist

January: Healthy Choices

February: Proteins

March: Carbohydrates

April: Fruits

May: Vegetables

June: Summer Grilling

The simplicity of creating a monthly calendar is that it keeps you from scattering your efforts and helps you remain focused. You know what theme you will write about for the month, and then you just need to find topics within for each month’s theme.

Don’t be afraid to change your calendar. The goal is to keep editorial calendar simple and manageable.

Have Your Say:

Have you created an editorial calendar for your blog?

 

Join my LinkedIn group Marketing and PR for Professional Service  Firms

 

Converting Customers, Engaging Content and Social Monitoring…Five Blog Posts Worth Reading

Personas, Slideshare and Killer Titles...6 Blog Posts Worth Reading

Are you ready to step up your content to reach and convert more customers with your content? Want to simply for your social monitoring? Then read on…

 

How to Create Engaging Content (Even if You Think You’re a Horrible Writer)

 

How to Simplify Your Social Monitoring

 

How To Get That Darn Article Finished

 

How To Use If-Then Planning To Achieve Any Goal

 

How To Convert More Customers Using Psychology