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Have you ever wondered how one blogger is able to turn out massive amount of content without hiring others to write for them or accepting guest posts?
Wondering how they did it, lead me to this secret…
What Is Repurposed Content?
Repurposing content eliminates creating content from scratch Repurposed content is taking existing content or research, creating new content and extending the life of your existing content.
What do I mean by extending the life of your content?
Let me give you an example. Let’s say that you are a Insurance Agent that insures small businesses and have just given a presentation on “How to Sure You are Adequately Covered for any Business Disaster” to your local chamber of commerce.
Here are 21 Ways to repurpose your presentation:
- Article: Rewrite the presentation by adding expert interviews and comments and submitting the article for publication into trade magazines and blogs.
- Podcast: Record the presentation as an podcast and add to podcast directories and upload to your site.
- Presentation: Turn your presentation into a Slideshare presentation and add to your site, Linkedin account, Facebook page and Slideshare.
- On-Demand Webinar: Record your presentation and turn it into an on-demand presentation for people to watch at their convenience. Turn the article into a webinar that your readers can view or a live webinar where members and participate and ask questions.
- Live Webinar: Turn the presentation into a live webinar, invite attendees and hold a Q&A afterwards.
- Transcripts: Have your podcasts and webinars transcribed and offer the transcriptions to your readers, attendees and newsletter subscribers.
- Buzz Piece: You can rewrite some of the content and turn the piece into a freebie for people who sign up for your newsletter.
- Series: Create a series of posts expanding on the ideas covered in your presentation.
- eBook: Group related blog posts and turn the posts into a free or paid eBook. If you choose a paid eBook, add some articles that you are new to the eBook.
- Kit: Combine eBook, podcasts, presentation, transcription, workbook, video and create a downloadable kit
- Workbook: Turn the information of the presentation into a workbook with actions tasks for your readers to complete.
- Press Release: create a press release letting the media know about your available presentation whether on demand or live, submit it to press release distribution sites, targeted media sites and add the press release to your blog/website media page.
- Infographic: Infographics are very popular right now. Create a great looking informative infographic with key information from your presentation and add it to your blog.
- PDF: Turn your presentation slides into a PDF for readers to download.
- Video: Turn your presentation into short video tutorials with screencast where viewers can watch and listen to you present the information.
- FAQ: Create a frequently asked question list and link to your presentation for the answers or created short videos answering questions obtained during your presentation.
- Contest: Run a contest offering a reward for the commenter who provides the best comment on the presentation.
- Case Studies: Turn examples from your presentation into case studies
- White Papers: Turn the presentation into a thought leadership white paper
- Comic Books: Create a comic book using the information in the presentation to create a hero villain and damsel in distress. Create a character for your business and make your business the hero of the comic book.
- Teach: Offer to teach a short course to non-profit groups, community colleges associations, trade groups and businesses
When working in a defined niche it can become difficult coming up with new information to provide to readers. When creating material try thinking of three ways that you can repurpose the material from the very beginning. This way you are always thinking about and planning for extending the life of your content.
What do you think of these ideas? Have you tried any of these ideas? Do you know of any other ways to repurpose content?
I would love to hear from you.
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Marketing and PR for the Professional Services Firms
Blogging for Business Growth
Blah blah blogging. Keep blogging from giving you the blues by creating a simple editorial calendar.
One of the biggest mistakes owners make that handle the marketing for their businesses: they complicate the process and overwhelm themselves.
This is true for blogging especially is you are not a marketer or a writer. The process of consistently blogging can overwhelm, frustrate and stress you out.
This doesn’t have to be the case.
The key is to keep it simple.
Setting up a Simple Editorial Calendar:
You can create a spreadsheet with multiple columns, charts, colors and plug-in all the dates that you are going to write a blog post and what the post topic. You can spend a whole lot of time making something very pretty, but not anymore useful.
Me I just create a simple two-column table in Microsoft Word, plug-in the months and themes.
Done and I am ready to roll.
Let me show what I am talking about for a couple of professions as an example.
Professional Business Coach:
February: Time Management
May: Stress Management
January: Retirement Planning
February: Estate Planning
March: Tax Minimization
April: Charitable Giving
May: Wealth Management
June: College Planning
January: 2012 Taxes
February: Overlooked Deductions
April: Charitable Giving
May: Estate Taxes
June: Payroll Taxes
April: Space Planning
January: Garden Planning
February: Native Plants
March: Water Features
April: Container Gardening
January: Healthy Choices
June: Summer Grilling
The simplicity of creating a monthly calendar is that it keeps you from scattering your efforts and helps you remain focused. You know what theme you will write about for the month, and then you just need to find topics within for each month’s theme.
Don’t be afraid to change your calendar. The goal is to keep editorial calendar simple and manageable.
Have Your Say:
Have you created an editorial calendar for your blog?
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