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Do You Know Who Your Ideal Blog Reader Is?
You have created a blog for your business but how much thought have you given to what your ideal blog reader is like? What they want? How they will feel after reading your blog posts? What you want them to do after visiting your blog?
How would you describe your ideal blog reader?
When it comes to attracting your ideal readers to your blog you should be able create a picture in your mind as you describe them. You should be able to tell if they read your blog at work or home. How much time do they spend learning about the topic? What they are looking for when they reach your site and what is their current knowledge level?
Do you know?
When creating a description of your ideal reader here are some questions to answer:
1.) What is your reader’s demographic information?
- Where do they live?
- Are they married?
- What is their annual income?
- Are they male or female?
- How old are they?
- Do they have children?
- What is their education level?
2.) What is their job and level of seniority?
- In what industry to they work.
- Are they the decision maker?
- If not, do they influence the decisions maker/s?
3.) What does a day in their life look like?
- What brings them joy?
- Do they spend more time at work or home?
- Who are the people in their life that matter most?
- What kind of car do they drive?
- What TV shows do they watch?
- What radio stations do they listen?
- What publications do they read?
- What type of clothing do they wear?
- What associations and social networks do they belong?
- Are they involved in their community?
- What do they do online?
- Are they involved in Facebook, Twitter, LinkedIn?
- What time of day do they read your blog?
- Are they religious?
- Are they conservative or liberal?
- Do they have special hobbies?
- Do they travel, where, how often?
- Do they have pets, if so what kind?
4.) What are their pain points?
- What do they worry about?
- How do their problems affect their day-to-day life?
- What challenges do they face?
5.) What do they value most?
- What are their goals?
- What are they striving to attain?
- What does it mean to be successful?
6.) Where do they go for information?
- Do they go online when looking for information?
- Do they talk to co-workers, friends, family or industry experts?
- Do they read reviews, testimonials or case studies
- How do they like to consume information, articles, books, audio, or video?
- Whom do they trust the most?
- What blogs do they already read?
- How much knowledge do they currently have about your topic?
7.) What experience are they looking for when reading your blog?
- What do they hope to gain from your blog?
- Do they expect to be entertained, informed or educated?
- Do they know what they are expected to do after reading your blog?
- What topics are compelling to them?
- What type of articles thrill them?
8.) What are some common reasons that readers do not return to your blog?
- Are your blog posts too long or short?
- Are they having a hard time trusting your authority on the subject?
- Are there other blogs that are providing better information?
- Are you not providing the information in the format that they most desire?
- Does your blog lack uniqueness?
- Are you speaking their lingo? Are you too casual or technical?
9.) How will I know if I have reached my ideal readers?
- Look at your blogs analytics. How much time are they spending on your site? How many pages are they reading?
- How many comments are you receiving on your blog?
- Are they sharing your content?
How to Find Information about Your Blog Readers:
- Send out a survey to your email subscribers and offer a free gift to those that respond
- Read the profiles of people who have liked your Facebook page
- Read the profiles of the people in your network on LinkedIn
- Ask them on your blog to tell them about themselves
In order to create profiles of your ideal readers you need to understand as much about your ideal readers as possible. The answers to the types of questions above are not always available, but answering as many of the questions as possible will help you to build a relationship to your ideal reader and understand what they are interested in reading and how to connect with them.
Once you have obtained as much information as possible, add a real photo to represent your ideal reader. You may need to create several reader profiles, but not too many, 2-4 should be a good amount.
When you begin to write your blog post, write with one of your readers in mind. Make sure to reference some of the things that you have learned about them. If you know that this reader loves dogs, include a dog story, reference or picture.
Do you know who your ideal blog reader is?
Have you created a profile of your ideal blog reader?
Lack of attention is a one of the biggest complaints that couples have in relationships. Well your business is about relationships also, are you giving your clients enough attention? Customer service is the number one complaint from customers.
One sorry fact is that businesses don’t realize that they are in the relationship business.
You may sell software, but you are selling it to people and people crave good relationships. People will buy from a higher bidder due to a better relationship with that bidder. They feel more confident that the person will do the job, because that bidder has taken the time to build the relationship, which instilled trust.
Take two electronic salespeople:
The first walks up to the customer looking at televisions and asks, are you ready to buy?
His likely answer is no still looking.
The salesperson walks away, on to find the person who is ready to purchase.
The next salesperson walks up and says, Hey, howya doing?
“Good, how are you?”
So, are you interested in buying a new television for the family, I see you are looking at the big screens here.
Yeah, trying to decide which the best television to get, not really sure.
Well do you have kids that will be playing video games on the television?
Yeah, they probably will.
Then the salesperson goes on to tell him how some are better for playing videos, and answers all the customers questions with patience and a friendly attitude. During the conversation, he even tells a little about his family. He finds out all he can in an easy manner about what the customer’s television needs are and only shows him televisions that fit his needs. He shows the customer television that are on the higher end, the customer says, whoa, that’s too much.
He says; well let’s look at these over here. You can get a great television at a lesser price but you may have to get a smaller television or go with fewer options.
In the end, he sells the customer a television and the customer is happy with his purchase. He can go home and explain to his family the great buy he made (because the salesperson took the time to educate him) and they too will be happy with the purchase.
In the manner of maybe 30 minutes, the salesperson was able to build a relationship and sell the television. He built the relationship by paying attention and listening to the customer’s needs and desires.
The point is, business is about relationships, it really doesn’t matter what you are selling.
Whether you are trying to turn a prospect into a client or keep you current clients happy, attention goes a long way.
Suggestions on ways to give your prospects and clients some desired attention:
- Create a database of prospects and current customers
- Send them an email just to get in touch, see if they have any questions
- If they have questions, follow-up with a phone call
- Record the information that you receive from them in the database, the questions they asked, your answers and any other information that they give
- Note any personal information that they give to you: birthdays, spouses and children’s names, hobbies, associations, reading habits, movies they love, everything.
- Find ways to become more personal with them, send birthday or anniversary cards. Send a quick email asking how the son did at the track meet, ECT.
- Send a subscription to a magazine for one of their hobbies
- Send them articles that you think they will enjoy other of business related articles (send the business ones also)
- How client appreciation events for local customers
- Send a couple of tickets to an event that you think they will enjoy
- Tell them about upcoming events going on in your city that you think they will enjoy. They say they like wine, send them info about a future wine tasting.
- If they invite you to an event, go
- Send a handwritten thank you note, telling them that you appreciate them being your client
There are so many things that you can do on a regular basis to show your prospects and clients some love and attention.
Try to make keeping in touch something that you do on a regular basis in small ways. Clients want to feel appreciated even if they don’t say so directly. You may find that in turn they will show that they appreciate you buy referring additional business to your company or writing a glowing testimonial for your business.
Are you showing clients that you appreciate them?
What are some of the ways that you show your appreciation?
You can always comment on my Blog, connect with me on Facebook, Twitter, join my LinkedIn group Marketing and PR for Professional Service Firms, sign up for my NEWSLETTER. or Contact Me.