Tag: building relationships

11 TIPS TO HELP YOU INCREASE YOUR REPEAT BUSINESS

11 TIPS TO HELP YOU INCREASE YOUR REPEAT BUSINESS

It takes a lot of time to find new prospects and turn them into customers. It is much more cost-effective to turn existing customers into repeat customers.

I am not saying that you should stop going after new customers, just don’t neglect your current customers in your hunt for new ones.

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HOW INBOUND MARKETING AND CONTENT CAN DRAW PROSPECTS TO YOUR BUSINESS

HOW INBOUND MARKETING AND CONTENT CAN DRAW PROSPECTS TO YOUR BUSINESS

Hubspot surveyed 3339 marketing professionals in 128 countries about the current state of inbound marketing.
Continue reading “HOW INBOUND MARKETING AND CONTENT CAN DRAW PROSPECTS TO YOUR BUSINESS”

9 TIPS TO HELP YOU INCREASE YOUR REPEAT BUSINESS

9 TIPS TO HELP YOU INCREASE YOUR REPEAT BUSINESS

Its Cheaper to Keep em…Tips on Getting Repeat Business

It takes a lot of time to find new prospects and turn them into customers. It is much more cost-effective to turn existing customers into repeat customers.

Your current customers are already familiar with your work, how you work and the rates that you charge. You have already built a relationship with them and there is a level of trust between you.
Continue reading “9 TIPS TO HELP YOU INCREASE YOUR REPEAT BUSINESS”

KEEP YOUR CUSTOMERS COMING BACK WITH A CUSTOMER LOYALTY PROGRAM

KEEP YOUR CUSTOMERS COMING BACK WITH A CUSTOMER LOYALTY PROGRAM

5 Easy Ideas for Creating a Loyalty Program for Customers

In today’s economic climate has small business owners are stretched thin trying to find new customers and retain current customers at the same time. Customer service has become a full-time job for most small business owners. How do I reach new customers? What social media tactics should I be using in my business? How do I keep my current customers from going somewhere else? How do I get my current customers to refer my business to others?

We all have customer loyalty or reward cards in our wallets, whether is it CVS, Best Buy or some other retailer, but how can a service provider, solopreneur or small business create a customer loyalty program?

  • Use your email provider: Instead of having customer sign up for monthly newsletter, have prospects sign up for a customer loyalty program though your email provider.

Send out email offering free reports, webinars, podcasts, articles, discounts and other promotions available only to subscribers.

  • Use a Membership Widget on Your Blog or Website: Add a membership area to your blog where only members will have access to premium content.

Add special webinars, teleseminars, ecourses, seminar events, discounts, articles, eBooks, and other promotional items.

  • Facebook Fan Pages: Create a Facebook fan page for your company and offer members content that is not available on your blog or website.

You can offer events to attend, videos, articles, promotions, discounts, information on seminars, ecourses, webinars, podcasts and much more.

  • Points Program: Create a program for customers where they are rewarded points for each purchase or referral, think frequent flier programs. Create a catalog where they can redeem the points for valued gifts.

You can offer free webinars, workbooks, books, teleseminars, consultations, promotional items, tickets, magazine subscriptions, whatever you can think of that will be of value to your current customers.

  • Blog Commenter’s: Use blog commenting software that gives points to readers when they leave comments. Let the reader’s know at the end of each posts that you will be sending a free gift to the commenter with the most comments each week, month or whatever deadline you choose, just don’t make it to infrequent.

You can give away free reports, eBooks, consultations, white papers or whatever item that related to your business that can be delivered electronically. Don’t forget to announce the winner.

How can Businesses put Customer Loyalty Programs to Work for Their Businesses?

Let’s look at a few ways that professional businesses can use loyalty programs:

Professional Coaches: You run a professional coaching business and decide to set up a free customer loyalty program. You begin by creating a landing page explaining the loyalty program to prospects and a sign-up form. You tell them all the benefits of signing up for the loyalty program which could include such benefits as free coaching sessions, discounted coaching sessions, free eBooks and workbooks, free worksheets, articles, webinars, and discounts on books, eBooks, and special reports. You send members an email monthly with links to the specials that you are offering and not available to general readers of your blog or visitors to your website.

Financial Planners: You decide to set up a membership site on your website or blog. Prospects sign up to become members to receive special member benefits. You offer members access to site by logging into the restricted area for members only where they read industry reports, company research, worksheets, educational information and forums. You then notify members though email that new products are available at the membership site.

Author: You decide to set up a Facebook fan page for your books. You are about to release a new book and you want to promote your book and get others to promote you book. You can add sample chapters, podcasts of you reading from your books, post book signing events, hold a contest to win a free book, and hold a contest to people to name characters in your next new book. The possibilities are endless, you could create an online novel where once a week you add a new chapter or create a novel where you begin the novel and have people submit the next chapter every month. You could post the winner’s chapter or you could also have members vote on the chapter that they like the most and post the chapter with the post votes as the winning chapter and ask members to post the next chapter.

Retail Store: You own a small online and offline women’s boutique and you want to increase your customer’s loyalty and get them to spend more often. You decide to set up a customer reward card and customers can swipe the card in the store or enter their customer number when they purchase online. You can reward customer by offering customer only sales, discount coupons, free shipping, in-store events and promotional items, the possibilities are almost endless.

Why set up a Loyalty Program?

Loyalty programs allow you stay top of mind with clients. By offering rewards that are of high value to customers you will give them incentive to due business with you and not your competitors. Don’t forget to offer referral rewards to encourage customers to refer others to your business.

Loyalty programs offer your business these benefits:

  • Targeting: Loyalty programs offer businesses the opportunity to target people are willing to become active participants in your marketing programs and helps moves the prospects through the sales funnel into becoming clients.
  • Engagement: Loyalty programs allow businesses to engage members and learn what they are interested in learning and buying. Engagement allows business owners to target prospects with offers that will appeal to them because they have creating an ongoing community involvement with the prospect. Engagement helps the build trust and loyalty among members.
  • Conversion: Loyalty programs that build trust and loyalty among members leads to increased sales conversion among members. The members already know and trust your products and are more willing to purchase your products.

All you have to do now is decide on what type of loyalty program you want to create. What you want to accomplish and how you will implement the loyalty program.

Your Turn:

Do you currently have a loyalty program for your business?

UNDERSTANDING YOUR PICTURE PERFECT IDEAL BLOG READER

UNDERSTANDING YOUR PICTURE PERFECT IDEAL BLOG READER

Do You Know Who Your Ideal Blog Reader Is?

You have created a blog for your businessbut how much thought have you given to what your ideal blog reader is like? What they want? How they will feel after reading your blog posts? What you want them to do after visiting your blog?

How would you describe your ideal blog reader?

When it comes to attracting your ideal readers to your blog you should be able create a picture in your mind as you describe them. You should be able to tell if they read your blog at work or home. How much time do they spend learning about the topic? What they are looking for when they reach your site and what is their current knowledge level?

Do you know?

When creating a description of your ideal reader here are some questions to answer:

1.) What is your reader’s demographic information?

  • Where do they live?
  • Are they married?
  • What is their annual income?
  • Are they male or female?
  • How old are they?
  • Do they have children?
  • What is their education level?

2.) What is their job and level of seniority?

  • In what industry to they work.
  • Are they the decision maker?
  • If not, do they influence the decisions maker/s?

 3.) What does a day in their life look like?

  • What brings them joy?
  • Do they spend more time at work or home?
  • Who are the people in their life that matter most?
  • What kind of car do they drive?
  • What TV shows do they watch?
  • What radio stations do they listen?
  • What publications do they read?
  • What type of clothing do they wear?
  • What associations and social networks do they belong?
  • Are they involved in their community?
  • What do they do online?
  • Are they involved in Facebook, Twitter, LinkedIn?
  • What time of day do they read your blog?
  • Are they religious?
  • Are they conservative or liberal?
  • Do they have special hobbies?
  • Do they travel, where, how often?
  • Do they have pets, if so what kind?

4.) What are their pain points?

  • What do they worry about?
  • How do their problems affect their day-to-day life?
  • What challenges do they face?

5.) What do they value most?

  •  What are their goals?
  •  What are they striving to attain?
  •  What does it mean to be successful?

6.) Where do they go for information?

  • Do they go online when looking for information?
  • Do they talk to co-workers, friends, family or industry experts?
  • Do they read reviews, testimonials or case studies
  • How do they like to consume information, articles, books, audio, or video?
  • Whom do they trust the most?
  • What blogs do they already read?
  • How much knowledge do they currently have about your topic?

7.) What experience are they looking for when reading your blog?

  • What do they hope to gain from your blog?
  • Do they expect to be entertained, informed or educated?
  • Do they know what they are expected to do after reading your blog?
  • What topics are compelling to them?
  • What type of articles thrill them?

8.) What are some common reasons that readers do not return to your blog?

  • Are your blog posts too long or short?
  • Are they having a hard time trusting your authority on the subject?
  • Are there other blogs that are providing better information?
  • Are you not providing the information in the format that they most desire?
  • Does your blog lack uniqueness?
  • Are you speaking their lingo? Are you too casual or technical?

9.) How will I know if I have reached my ideal readers?

  • Look at your blogs analytics. How much time are they spending on your site? How many pages are they reading?
  • How many comments are you receiving on your blog?
  • Are they sharing your content?

How to Find Information about Your Blog Readers:

  • Send out a survey to your email subscribers and offer a free gift to those that respond
  • Read the profiles of people who have liked your Facebook page
  • Read the profiles of the people in your network on LinkedIn
  • Ask them on your blog to tell them about themselves

In order to create profiles of your ideal readers you need to understand as much about your ideal readers as possible. The answers to the types of questions above are not always available, but answering as many of the questions as possible will help you to build a relationship to your ideal reader and understand what they are interested in reading and how to connect with them.

Once you have obtained as much information as possible, add a real photo to represent your ideal reader. You may need to create several reader profiles, but not too many, 2-4 should be a good amount.

When you begin to write your blog post, write with one of your readers in mind. Make sure to reference some of the things that you have learned about them. If you know that this reader loves dogs, include a dog story, reference or picture.

Your Turn:

Do you know who your ideal blog reader is?

Have you created a profile of your ideal blog reader?

Image via Flick by Seng1011

Would You Date Your Blog?

Would You Date Your Blog?

trange questions right? Would you date your blog? What as if you thought about your blog as someone, you were dating. After the initial date, would you go out with your blog again? Some questions to ask about your blog.

Your Blog as a Date

The first time a reader hits your blog is like going out on a blind date for the first time.

  • What will be their first impression?
  • Will they be impressed?

How is your blog dressed?

  • Is your blog crowded and confusing?
  • Do the colors go together?
  • Is it boring looking or exciting?
  • Is there shit all over the place and looks thrown together?
  • Does it look like you took time to plan the look of you blog, is it inviting?
  • Does it make a person want to hang out and get to know you better?
  • Are you titles catchy and make a reader say hum?

 How Does Your Blog Act on the Date?

  • Does it spend all its time talking about itself, how wonderful it is, how they are the best blog in town?
  • Does it talk about things that are not relevant to the date?
  • Does it ignore its date when the date is talking?
  • Does it respond is a timely fashion or takes its sweet time to answer?
  • Does it use words your readers understand or talk over their heads?
  • Does it always talk about the same topics?

Is Your Blog True to Itself or Phony?

  • Is your blog dry and uninteresting?
  • Is it trying to be all things to all people?
  • Does your blog show its personality and people get to know them for who they are?
  • Does it show up naked sometimes unafraid to bare it all or does it pretend that everything is just great all the time?
  • Is it perfect or imperfect and not afraid to admit it?
  • Does it like to have a good time and want others to have a good time?
  • Is it dull and boring?
  • Does it show how smart or helpful you are?
  • Is it afraid to show its interest and passions?

Would You Ask Your Blog out on a Second Date, Third?

  • Is your blog so interesting that readers would keep coming back?
  • Does it surprise readers shaking things up?
  • Is it predictable?
  • Does it know what is talking about but not arrogant?
  • Does your blog make your readers feel at home?
  • Is your blog presentable to their friends and family?
  • Are they willing to share your blog with others?

Give some thought to how your blog presents itself. How your blog presents itself to your readers are how readers are going to think of you. Your blog is the first place where they meet you, what impression are you giving?

Have Your Say:

What other things should we think about when creating our blog and the impression we are trying to create?