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Stop Giving Away Your Damn Clients


Do you believe that competitors are stealing your clients? The reality is that you are probably giving your clients away. They are not being stolen. Stop giving them away.


Many years ago I worked in the marketing department for an insurance company and I loved my job and boss (lucky me). People from other departments would ask me how I got my job and how they could get into my department.


I would tell them about my boss, job and what they needed to do to get into my department if a position became open. Other people would ask me why I would do that, they were just going to try to steal my job.


My thinking was that they couldn’t steal my job; I would have to give it away. I wasn’t worried about someone else getting my job because they couldn’t as long as I didn’t lose my job. It was all up to me.


You see I wasn’t worried because I had a great relationship with my boss, I was damn good at my job. She could trust me and I rarely made an error.


There was only my boss and me in the department at the time. She knew that she could go on vacation, leave the department in my hands, and not have to worry. Never once did she call in the check up on things when she was gone.


She never had to hear rumors of me doing things or had to call me into her office to chastise me about something, instead she gave me awards every year. She stood in my corner when I needed her and went to bat for better pay raises and good bonuses, every year.


Why You May be Losing Clients


Clients have choices. The internet has made it easy for us to look elsewhere for the services we need. It is our job to keep our clients from desiring to look elsewhere. I am not saying that you give clients a mansion for the price of a two-bedroom house, hell no.


What I am saying is that it is all about the relationship that you have with clients. A great relationship will many times keep clients from thinking about looking elsewhere. A great relationship will make clients turn another firm down when they come knocking, even when they are offering a lower price.


What my Lawn Guy Can Teach You About Keeping Clients


When the weather is, warm people knock on my door all summer long offering to cut my grass at some great prices. I tell them that I already have someone to cut my grass. Yeah my lawn guy is higher but I have a great relationship with him. I am never disappointed in his work. He knows exactly how I like my yard.


He is dependable, comes at the same time every week. I do not have to go behind him and sweep or anything. When he is done, my yard looks just as I want it, thanks to him. I don’t have to be there when he comes; he knows what I want and does the job. I don’t have to watch him work to make sure it is right and if I am not home, he doesn’t do a half ass job.


He knows my kids and he is nice to them. He takes a little time to chat with me and remembers the things that I tell him that are going on in our lives. He will ask is my youngest son still drawing, is he taking drawing classes or older son still playing basketball, did he try out for the basketball team?


He remembers my birthday and gives me a card in my hand; if I am not home, he leaves it on my door. He even asks about my mom, he continually nurtures our relationship.


I have no desire to look at another lawn service. He doesn’t lower his prices to get me to stay with him he gives me excellent service. He knows there are cheaper guys trying to get my business and he never brings it up even if he is thinking about them, and neither do I.


The Number One Reason Businesses Lose Clients:


Poor Customer Service


That will kill a business relationship every time. Many businesses work hard to obtain a client and then forget about the client once they get them. don’t think they don’t notice, believe me they feel forgotten.


When you build a great relationship, even when you raise prices, clients will stick around. They don’t want to risk finding out the next guy doesn’t care about them and they don’t want to have to look again if they are not satisfied with the next guy. They will justify the price increase in their minds because they love the service and relationship that they have with you.


Small Ways You Can Build Great Relationship with Your Clients


  • Don’t be an ass and take them for granted
  • Keep your word
  • Be honest, they may not like it, but they will likely accept it because it is honest. Most people hate to be lied to or shucked
  • Show them that you care (send a birthday card, remember their kids names, remember their hobbies, ask them about their lives)
  • Keep in touch, even if is to just say hello and ask them if they have any questions or need your help with anything
  • Say good things about them, you’d be surprised how words get around, make sure the ones that are being spread by you are good ones
  • Say thank you and that you appreciate their business


These are some of the things that you can do that do not cost you any money and only take a small amount of your time.


Instead of complaining that the guy down the street or half way around the world is stealing your clients, take a good look at yourself and see if you are actually giving your clients away.


Your Turn:


If you are losing clients, are you giving them away?


What are some other low-cost or no cost ways that you can build your relationship with your clients?


What Next:

You can always comment on my Blog, connect with me on Facebook, Twitter, join my LinkedIn group Marketing and PR for Professional Service  Firms, sign up for my NEWSLETTER.  or Contact Me.



Real Estate Blog: 13 Tips for Generating Blog Content for Real Estate Agents

13 Tips for Generating Blogging Content for Real Estate Agents


I was at a get together this weekend and got to talking to a real estate agent and she asked me, should I have a real estate blog?

Of course, you know what my answer was…of course you should. I am a firm believer in blogging; it can help set yourself apart from others in your field.

Real estate is a perfect profession for blogging.

Four Great Reasons why Real Estate Agents should have a Blog:


  • Build awareness of your business
  • It allows you to showcase your expertise
  • Allows you to generate leads from interested buyers
  • Helps people get to know and like you


There are so many ways that blogging can help a real estate agent. If you are an agent who is thinking about starting a blog or already have a blog and here are some content ideas for your blog.


Thirteen Content Ideas for Your Real Estate Blog:


  1. Post pictures of available houses that you have listed, lots of high quality pictures
  2. Talk about the neighborhoods activities, their little league groups, parent groups, ECT.
  3. Talk about local restaurants, coffee shops, shopping areas, parks, ECT.
  4. Talk about events going on the in neighborhood, attend the events and take lots of pictures
  5. Talk about employment opportunities
  6. Post videos of the houses that you offer, of the neighborhood and events
  7. Give tips for buying a house, how to find the best mortgage
  8. Show people what they can afford in certain price ranges, here’s what $200,000 or $300,000 will buy
  9. Talk about the local schools, new initiatives, successes, show pictures of the local schools
  10. Interview residents in the neighborhoods that you represent
  11. Interview past clients about what life is like in their new neighborhood and how they enjoyed working with you
  12. Tell them about neighborhood associations and how they benefit the neighborhood, what events and activities they offer
  13. Halloween is coming up, take pictures of decorated houses and showcase them on your blog


I am sure with some thought that you can come up with many more ideas for content for you blog.

Don’t forget to put the areas that you represent in the title tag of you blog

Offer an email sign-up form so that interested readers so that you can stay in contact with them and turn them into clients.

Blogging is an inexpensive way to generate more leads for your business; it just takes your time and creativity.


Your Turn:

What other ideas do you have for content for real estate agents?

If you are a real estate agent, are you blogging?


What I want you to do next:


Leave a comment on my Blog, like me on Facebook, follow me on Twitter, join my LinkedIn group Marketing and PR for Professional Service  Firms  and sign up for my NEWSLETTER




Using Social Media to Build Relationships

Using Social Media to Build Relationships

Social media allows us to build relationships that in the past we would have had to build meeting prospects and clients face-to-face. Social media should not be used to eliminate face-to-face meeting, but sometimes meeting a person in person is impossible, this is where social media can shine.


The growing use of social media allows us to have clients who span the globe.


How can we use social media to connect with clients who are not local?


You can use social media to:


  • Connect with a targeted group of people who have similar interest or occupations
  • Connect with people in your target group by participating in online groups and forums that they join and become an active member
  • Post blog content that will help them answer questions about the services and solutions you provide to their problems
  • Your blog to engage them when they post comments or ask questions
  • Your facebook page to provide content and continue to engage them on a more personal level, depending the relationship
  • Tweet quick tips and messages that will lead them back to your website or blog
  • Email to continue to develop your relationships and nurture them from prospects to clients
  • Post short videos and podcasts introducing yourself to readers and offering helpful information
  • Keep readers informed of activities concerning your firm: workshops, webinars, podcasts, promotions, ECT.


Social media allows you to get your message out to a large number of people in a short amount of time.


What are the benefits of using social media?


Social media allows you to:


  • Demonstrate your expertise and become a trusted resource
  • Build trust and credibility
  • Decrease the cost of marketing to your target market
  • Reach the media and get them to help you promote your business
  • Understand the needs of your target market in a shorter period of time compared to learning over a period of time with face-to-face meeting


These are just some of the benefits of using and engaging in social media. The options are only limited by your creativity and the time you commit to using social media.


Your Turn:


How are you using social media to build relationships?


 Don’t forget to sign up for my NEWSLETTER