Brand Awareness

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Creating Brand Awareness for Your Small Business

25 Ways to Create Brand Awareness for Your Small Business

25 Ways to Create Brand Awareness for Your Business

How do you want prospects and clients to remember your company? Do you want them to think of your company as a leader in your industry? Innovative? Cheap? or Customer Focused?

Branding is how you present your company’s image to prospects and clients, every time they encounter your business and how you gain their trust by proving that you are exactly what you say that you are. Branding is the proof that turns prospects and customers into believers, it is creating the message that you want them to remember about your business.

What core values do you want prospects to take away with them when they first encounter your business? What do you want customers to tell their friends when they talk about your business? This is where branding comes into play. It is more than your logo or business card; it is how prospects and customers perceive your business.

I work with clients to create marketing plans that focusing on using blogging as the foundation of their internet marketing to grow their business.  When I work with my clients to create a marketing plan, my goal is the help them create a plan that they easily implement, create processes that allow them to efficiently execute the program at a cost that is affordable for them and with ways that they can use their time efficiently. It is not about delving into the latest marketing activity, but choosing activities that work well with their business, personality and time commitment.

Before you can generate leads or close sales you have to let the world know that your company exists and what services or products you have to offer. When you begin the branding process, you want to decide what you want your company core values. Is your company the fastest, easiest, cheapest, innovative, thought leader? For instance, my branding mantra is helping clients use blogging as the foundation for their internet marketing activities to help grow their business.

Once you have decided what your will company stand for, your core competencies, you can then embark on the adventure of letting the world know that you exist. Making sure that you are consistent with your message and your message is clear.

Here are 25 ways that you can use to spread the word about your business and build brand awareness.

  • Press Releases
  • Blogging
  • Articles
  • Publicity Stunts
  • Direct Marketing
  • Internet Marketing
  • Customer Referrals
  • Word of Mouth Marketing
  • Contests
  • Free reports 
  • Tips sheets
  • Videos
  • Podcasts
  • eNewsletters
  • White Papers
  • Case Studies
  • Speaking Engagements
  • Email Signatures
  • Promotions
  • Tagline
  • Facebook Fan Pages
  • Twitter
  • LinkedIn
  • EBooks
  • Slideshare

This is just a tip of the iceberg when coming up with ways to get the word out about your business. The goal is to be creative, yet choose marketing activities that work well for your business and not because other people are doing it. Just because twitter is popular, if you don’t have time to constantly send twitter updates, then don’t get involved with twitter. Choose the activities that you enjoy doing and are willing to do for the long-term. Have a goal, create a plan, work the plan and measure your outcome.

Creating brand awareness is about spreading the word about your business in as many ways possible to people in your target market. Yes it takes time and work, but it is well worth the effort.

Your Turn:

How are you creating brand awareness for your business?

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Marketing and PR for the Professional Services Firms

Blogging for Business Growth

Getting Attention like the Busty Chick in the Short Sundress at Church

Getting Attention like the Busty Chick in the Short Sundress at Church

She’s got your attention. She struts in wearing her chest hugging short sundress with her big boobs popping out. You see her, how could you not? The women frown and the men stare. She has everyone’s attention. Isn’t that the point? She  needs attention and knows how to get it.

 

While many may say that it is inappropriate to wear this sort of outfit to church, it is disrespectful coming to church looking like a whore. What if she is a whore, then, why would she dress any other way?

 

The question is can you beat her at getting attention?

 

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Building Brand Awareness for Financial Service Firms

Building Brand Awareness for Financial Service Firms

What do prospects and clients think of your Brand?

How do you want prospects and clients to remember your company? Do you want them to think of your company as a leader in your industry? Innovative? Cheap? or Customer Focused?

Branding is how you present your company’s image to prospects and clients, every time they encounter your business and how you gain their trust by proving that you are exactly what you say that you are. Branding is the proof that turns prospects and customers into believers.

What core values do you want prospects to take away with them when they first encounter your business? What do you want customers to tell their friends when they talk about your business? This is where branding comes into play. It is more than your logo or business card; it is how prospects and customers perceive your business.

I work with clients to create marketing plans that are easy, efficient and economical. When I work with my clients to create a marketing plan, my goal is the help them create a plan that they easily implement, create processes that allow them to efficiently execute the program at a cost that is affordable for them. It is not about delving into the latest marketing activity, but choosing activities that work well with their business, personality and time commitment.

Before you can generate leads or close sales you have to let the world know that your company exists and what services or products you have to offer. When you begin the branding process, you want to decide what you want your company core values. Is your company the fastest, easiest, cheapest, innovative, thought leader? For instance, my branding mantra is helping clients build relationships. In the process of building relationships we work to increase their audience, authority, brand, credibility, loyalty and trust.

Once you have decided what your will company stand for, your core competencies, you can then embark on the adventure of letting the world know that you exist. Making sure that you are consistent with your message and your message is clear.

Here are some ways that you can use to spread the word about your business and build brand awareness.

  • Press Releases
  • Blogging
  • Articles
  • Direct Marketing
  • Webinars
  • Customer Referrals
  • Contests
  • Free reports, tips sheets and ebooks
  • Videos
  • Podcasts
  • eNewsletters
  • Slideshare Presentations
  • White Papers
  • Case Studies
  • Speaking Engagements
  • Tele-classes
  • Workshops
  • Seminars
  • Promotions
  • Facebook Fan Pages
  • Twitter
  • LinkedIn Updates
  • Groups and Forums

This is just a tip of the iceberg when coming up with ways to get the word out about your business. The goal is to be creative, yet choose marketing activities that work well for your business and not because other people are doing it. Just because twitter is popular, if you don’t have time to constantly send twitter updates, then don’t get involved with twitter. Choose the activities that you enjoy doing and are willing to do for the long-term.

Example:

You run a financial planning firm, your goal is to build awareness of your business, and you will measure your progress by increased traffic to your website or blog and increased email subscribers. You are targeting readers who have inherited money.

Your Plan: (Create a plan that will last at least six months, preferably one year)

  • Create a blog and write articles on how to keep from losing your inheritance and growing your inheritance.
  • Create a newsletter opt-in form for a monthly newsletter you will produce, so that you can keep in contact with readers
  • Create a webinar and send a press release about your upcoming webinar
  • Answer questions in forums and groups concerning inheritances
  • Create an inheritance tip sheet and send a press release offering it to the public

Do not try to spread yourself to thin. Choose a couple of tactics that you feel comfortable with and can consistently produce over time. If you are going to choose to blog, then make sure that you have to time to produce blog content at least 2-3 times a week. If you are going to add video, make sure that you have a plan to add a series of video and not just one video. Keep the videos short, less than five minutes is great. If the topic is substantial, break the information down into a series of videos or blog posts. Remember that your online audience is short on time and attention.

Your Turn:

How are you building brand awareness for your business?

What great ideas have worked for you?

What I want you to do next:

Leave a comment on my Blog, like me on Facebook, follow me on Twitter, join my LinkedIn group Marketing and PR for the Financial Services Industry  and sign up for my NEWSLETTER

 

Jenn