Stop Writing Blog Content and Start Promoting Your Blog

Stop Writing Blog Content and Start Promoting Your Blog

In the past the belief was that you write lots of content to help your blog rank well in search engines. This is becoming harder and harder, especially with the constant changes with Google, the top search engine.

I am going to present a different approach. Instead of spending your time trying to put out content every day or several times a week, scale back your output.

If you are a new blogger, I am suggesting that you only write one good blog post a week. Assuming that you have already taken the steps to determine your topic, niche and audience, now you can concentrate on writing. If you are not a new blogger and currently post more than two blog posts a week, scale back to two posts per week.

Concentrate on writing a blog post that resonates with the audience that you are trying to reach. Information what they will find important and useful, and then write a good in-depth post. I am not talking a short book, but a few thousand words are good.

This is simple, if you are an estate planner targeting the LGBT community, you can write a guide to estate planning for LGBT individuals and couples. You write a beginners guide to estate planning and it covers about 2300 words.

Summarize the guide down to about 500 words of quick tips and advice for your blog post. Turn the full guide into an EBook or PDF Download and include an offer for the guide in your blog post.

After you have written your blog post, spend the next week promoting that blog post and guide. Get your post in front of as many people in your target audience as possible.

Promoting your blog post:

  • Get involved in groups and forums, promote your blog article and guide. Attach a link to all outgoing comments
  • Send a quick tips release to online publications promoting your guide that reaches your target market with a link back to your blog, preferably a landing page if you are going to build an email list.
  • Send a similar tip release to associations and organizations targeting your audience with a link to your post included
  • Write out 20 tips and tweet them out to your network with a link back to your blog post
  • Share your blog post on Facebook, Google, Stumbleupon, Digg, LinkedIn and any other social networking that you are involved
  • Turn your guide into a slideshare presentation
  • Any other way that you can think of to get your post read and guide downloaded

Recap:

Step 1: Write one in-depth article per week of at least 2000 words.

Step 2: Turn your in-depth article into an EBook or PDF for download

Step 3: Write a summary of your in-depth post of approximately 500 words.

Step 4: Promote the hell out of your blog post and in-depth article.

Why am I suggesting that you cut back your writing opposite of what all the blogging gurus and I have told you in the past? It is too damn hard to keep up with the changes that Google constantly makes and hard as hell to rank on the first page of Google these days.

So Stop It. 

SEO is not what is used to be, things have changed.

Social networking and sharing allows you to stop concentrating all your time writing thousands of posts to rank well on Google. It is all about getting what you have written in front of readers, where they hang out most often. It is about becoming involved in their groups and presenting them with information that they need.

Competition is fierce and it comes from all over the globe. Now is the time to focus on the audience you are trying to reach, penetrate and dominate before you expand to additional audiences.

It doesn’t matter how many blog posts your write, how great they are if nobody ever reads them. You can’t afford for Google to find, rank your blog hoping your readers find you. You have to get out there and promote the hell out of your blog posts.

Have Your Say:

What do you think about writing less often? Are you scared it will hurt your traffic? Do you see the benefit of spending more time promoting write and less time writing?

 

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14 Comments to Stop Writing Blog Content and Start Promoting Your Blog

  1. Catarina Alexon says:

    Agree with you Jennifer. Only post one article a week and it works very well for me. It’s how you promote it that counts.

    Am not into e-books since I prefer to read real books. However writing e-books the way you suggest I might do in the future if it makes sense to do so. Many people do, unlike me, read books online:-)

    • Jennifer Woodard says:

      Catarina,

      Writing blog posts are great but does you no good when no one knows that you exist, you have to promote your writing and get out in front of people to attract readers. Many people do read EBooks online and the audience is growing. It doesn’t really matter if you create a PDF or EBook as long as it is something valuable for your readers. If it is something they would want to print, I would suggest a PDF with few graphics. I know I don’t like to waste ink printing graphics that don’t mean anything.

      Thanks for commenting,
      Jenn

  2. Jeannette Paladinoj says:

    Jenn — you are so on target. For years I wrote two posts a week and then a couple of months ago I scaled back to one a week. It was simply too difficult and time consuming to write two quality posts a week. I was afraid I would slip off Google’s radar, but I didn’t. Even though I have fewer visitors overall when I nail a topic my readership spikes. More important is writing a quality blog and promoting, promoting, promoting it. Also remember, that your blogs are a portfolio of your work. So it’s important to keep up your standards and write what your readers want to learn about. Excellent post.

    • Jennifer Woodard says:

      Jeannette,

      Thank you for commenting and I understand that it can be difficult to come up with content all the time and run your business. I also agree that your blog is a portfolio of your work and also a way for your readers to get to know you and desire to read what you have to offer and hopefully become a client. We are in business after all and getting and keeping clients is the end game. Many people write and don’t promote, they have great information but no one knows. You can’t just sit back and hope that they find you, you have to some with many ways to get yourself in front of you ideal reader.

      Jenn

  3. Leora says:

    Well, I certainly like your idea of one good post a week, since on better weeks that is what I am able to produce! If one isn’t going to fit into the “problogger” prescription of how one should be, no amount of squeezing is going to make one fit.

    • Jennifer Woodard says:

      Leora,

      Thank you for commenting, but you also have to remember that sites like problogger have several writers and guest writers which enable them to pump out volumes of content. When you are a one woman show, it is nearly impossible to do this and will eventually lead to burn out. The better thing is to come up with a plan that works for you and then promote the hell out of what you do write.

      Jenn

  4. Susan Cooper/findingourwaynow.com says:

    What a great and informative article. Promoting your blog is extremely important and many people have the thought “if I write it, they will come.” This goes to show that you have to make it work. :-)

    • Jennifer Woodard says:

      Susan,

      Thank you for commenting and unfortunately if you write it they may not come and the right people may not show up. If is important to understand who you need to show up and write what they will want to read when they show up, but you can’t just sit back and pray that they will find out. You have to go out and strut your stuff and draw them to you.

      Jenn

  5. JeriWB says:

    When I first started blogging, I posted five days a week. I put some really great posts out, but since nobody knew about my blog, they didn’t get may hits. I now have more readers and a more defined niche, but even posting three days a week often feels like too much, but I’ll keep at it for now. I really like your idea of the in-depth article and the summary post. It’s definitely something to think about. Not only is it hard to write tons of posts, it’s also difficult to keep up with them!

    • Jennifer Woodard says:

      Jeri,

      Thank you for commenting and yes posting often can become very difficult if you do it all yourself, I know and understand. If you write a long article that can be downloaded and want to post more than once a week, then write two short summaries and offer the full report for download. The goal is not to have to come up with different posts to write as often and have more time promoting what you do write. It does no good to write anything if the people you need to see it does not know what you exist.

      Jenn

  6. Kelly Wade says:

    I always like the ideas that you present and think they’re spot on. Promoting your blog on different social media sites is vital to gaining readership these days. Especially using Twitter, Facebook and Pinterest are really helpful for bloggers. I think 2-3 posts a week is about right, but any less than that and you may lose some interest.

    • Jennifer Woodard says:

      Kelly,

      Thank you for commenting. I think that the amount that you post is up to each person. You want to keep from burning out and keep your readers interested. There are some very successful blogs that only publish one a week or twice a month, but when they do they provide readers with very helpful information. I think that it is more important to know who your readers are and go where your readers are, instead of trying to rank well on Google since Google is making this very hard to do these days.

      Jenn

  7. Laura Caluian says:

    Thank you for your precious tips, Jennifer! Have an incredibly wonderful day over there!

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