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I missed my blog, but I just couldn’t do it. I couldn’t write another post. I couldn’t take on another client. I felt dead in the water.
It felt like I was losing my mind. My mind was in a fog, like I was wandering around lost in the wilderness. Bewildered. Stressed.
One of my goals in life is to live as stress free as possible and I was failing.
The stress was getting to me.
I was becoming hard to live with. Hell I didn’t even want to live with me.
I couldn’t sleep, my head hurt, my patience was short. I was feeling completely overwhelmed and bordering depression.
Oh the long nights of getting no sleep, listening to NPR, dreading the next day.
When the next day arrived, I didn’t want to get out of bed.
What a horrible way to live.
I felt like screaming.
Plan and simple, it was marketing. I was giving to much of myself to my clients and couldn’t get marketing off my mind.
I had taken on too much and it was beginning to drive me crazy. The more my clients asked for, the more I did, seemingly unable to say no.
It’s true. I was on the verge of losing my mind.
What was I going to do?
One thing for sure, I had to take a break, before I crashed and burned.
So I said to myself. Self, what do you want to do now.
I have been marketing for the last 15 years as a profession. So, I decided maybe it’s time for me to look for a job doing something else. I began looking around on the Internet for available jobs and I begin applying to jobs that sounded interesting but were not in the marketing field.
What I found out is that corporate America is even more demanding now that it was when I first left. They actually have nerves to want more education more experienced and pay even less money than when I was being paid when I left corporate America many years ago. The demands on employees is ridiculous, companies offer less benefits, less pay while asking employees to work more hours. There were jobs for administrative assistants that wanted a bachelor’s degree. If I have spent all that time and money to get a degree, I do not want to be an administrative assistant; I want to be an administrator. Maybe it’s just employers taking advantage of a tight economy. That’s my guess and it’s a damn shame.
This was out of the question for me.
I decided I needed to rethink my business and the services that I offer to my clients. I needed to keep from getting burned out and spreading myself to thin.
What do I really love?
I love blogging.
I’ve decided that I will focus on working with clients who want to blog and utilize blogging as the foundation for the online marketing.
I must not allow myself to be pulled into areas that I do not enjoy.
I must remain focused on the services that I am offering my clients and not be afraid to say know what they want services that do not offer. While this can be scary, saying no clients it something that I must do to be able to provide excellent services to my clients and not become stressed out by providing services to my clients that I do not enjoy.
I’ve decided to focus on just blogging services and not all blogging services.
I will concentrate on offering only two services to clients who are already blogging.
1. Blog audit: The client will determine what their goal if for their blog and I will provide a blog audit telling them how well they are doing and suggest what changes to make to reach their goals.
2. Blog Audit and Plan: After I have accessed the client’s blog, I will then provide the client with a plan to help them reach their goal.
I will not help you set up a blog or write blog posts for you. I will help you to access your blog, decide on the goal for your blog, determine if your blog is meeting your needs, figure out what changes are needed and offer suggestions to help you improve your blog.
I will also help you create a plan that will help you reach the goal that you have for your blog. If you want to reach a goal within a specific period, I will help you create a plan to reach that goal. I will also help you to track you progress, that’s it.
I will not be writing blog posts, EBooks, articles, emails, blog set-up or anything else. If the client is in need of these services, I will help them find suitable candidates to provide these services.
While I am capable of providing many of the services that a client needs, I believe that it will best serve me and my clients if I remained focused on one area: blogging.
I have chosen blogging, because I believe in blogging and the benefits that it can bring a business. I also believe that a blog is the hub to successful online and social media marketing program.
According to Hubspot research 57% of businesses who blog, gain new business. I can attest to this, because my business brings in 85-90% of its business from my blog.
So that’s the skinny of it.
My goal is to help my clients become better more efficient bloggers and to utilize their blogs to help them meet their business goals.
My goal is to start at the beginning. I will try to help my readers build a better blog. I will try some new things on my blog and tell you how they go. I will offer from time to time my blog as an experiment and let you know what I am trying and how things work out. I will put to test ideas that others have and let you know how things go and put to test some ideas that you offer.
My approach will be casual, because I am a casual type of person. Through reading my blog, I hope that you will get to know me and I will in turn get to know you.
I hope is that along the way we will all learn a lot and build great business blogs.
What do you think? I would love to hear your thoughts.
In the past the belief was that you write lots of content to help your blog rank well in search engines. This is becoming harder and harder, especially with the constant changes with Google, the top search engine.
I am going to present a different approach. Instead of spending your time trying to put out content every day or several times a week, scale back your output.
If you are a new blogger, I am suggesting that you only write one good blog post a week. Assuming that you have already taken the steps to determine your topic, niche and audience, now you can concentrate on writing. If you are not a new blogger and currently post more than two blog posts a week, scale back to two posts per week.
Concentrate on writing a blog post that resonates with the audience that you are trying to reach. Information what they will find important and useful, and then write a good in-depth post. I am not talking a short book, but a few thousand words are good.
This is simple, if you are an estate planner targeting the LGBT community, you can write a guide to estate planning for LGBT individuals and couples. You write a beginners guide to estate planning and it covers about 2300 words.
Summarize the guide down to about 500 words of quick tips and advice for your blog post. Turn the full guide into an EBook or PDF Download and include an offer for the guide in your blog post.
After you have written your blog post, spend the next week promoting that blog post and guide. Get your post in front of as many people in your target audience as possible.
Promoting your blog post:
- Get involved in groups and forums, promote your blog article and guide. Attach a link to all outgoing comments
- Send a quick tips release to online publications promoting your guide that reaches your target market with a link back to your blog, preferably a landing page if you are going to build an email list.
- Send a similar tip release to associations and organizations targeting your audience with a link to your post included
- Write out 20 tips and tweet them out to your network with a link back to your blog post
- Share your blog post on Facebook, Google, Stumbleupon, Digg, LinkedIn and any other social networking that you are involved
- Turn your guide into a slideshare presentation
- Any other way that you can think of to get your post read and guide downloaded
Step 1: Write one in-depth article per week of at least 2000 words.
Step 2: Turn your in-depth article into an EBook or PDF for download
Step 3: Write a summary of your in-depth post of approximately 500 words.
Step 4: Promote the hell out of your blog post and in-depth article.
Why am I suggesting that you cut back your writing opposite of what all the blogging gurus and I have told you in the past? It is too damn hard to keep up with the changes that Google constantly makes and hard as hell to rank on the first page of Google these days.
So Stop It.
SEO is not what is used to be, things have changed.
Social networking and sharing allows you to stop concentrating all your time writing thousands of posts to rank well on Google. It is all about getting what you have written in front of readers, where they hang out most often. It is about becoming involved in their groups and presenting them with information that they need.
Competition is fierce and it comes from all over the globe. Now is the time to focus on the audience you are trying to reach, penetrate and dominate before you expand to additional audiences.
It doesn’t matter how many blog posts your write, how great they are if nobody ever reads them. You can’t afford for Google to find, rank your blog hoping your readers find you. You have to get out there and promote the hell out of your blog posts.
Have Your Say:
What do you think about writing less often? Are you scared it will hurt your traffic? Do you see the benefit of spending more time promoting write and less time writing?