Simple Guide to Creating a Content Marketing Strategy
The Yellow Pages are dead. People now turn to the internet when looking for a business to provide the solutions to their needs, whether it is soap powder on sale or an accountant. It is all about creating content marketing strategy that draw in prospects.
The internet rules.
The problem with the internet is that it can be hard to reach out to prospects; we have to find a way for them to come to us when they are in need. Content marketing can help draw prospects to your business.
People turn to the internet to search out a business before they do business I know that I do. When I hear about a company or even see an ad, I do a search for them on the web, to see what is written about them.
When I am looking to solve a problem, I do a search on the web. Right now, I am interested in learning to create eBook covers, what did I do a search on the web or course.
People are not just playing games and watching entertainment videos on the web. They look to find information that will educate them on their problems. They look for information that will tell them how to solve their problems and if the problem is too big or difficult for them to solve they look for someone who can handle it for them.
This is your time to shine and show them that you are the one who understands their problem and can help them assist or solve their problem when the time is right.
Content marketing can help you educate your prospects and lead them to becoming clients.
Creating a content marketing schedule:
I am going to outline a content marketing schedule that will help you plan, create and publish content on a daily basis.
Daily Action Plan:
Here are a few things you can do on a daily basis to publish content. Choose something every day.
- Send a Twitter update offering something of value to your readers, whether it is a tip, link to a post, breaking news, ECT.
- Update your Facebook page, like asking a question, posting a picture, article, and news of an upcoming event.
- Update your LinkedIn status, new clients you have taken on, new hire, article or award won.
Weekly Action Plan: Try doing at least two of these activities every week, but at least once.
- A new blog post
- Participate in forums or discussion groups
- Post short video (2-5 minutes) or podcast to your website (15 Minutes)
- Post a guest article on your website or blog
- Reviews of books, products or websites
Monthly Action Plan: Offer at least one of these suggestions at least once a month
- Create and send a newsletter
- Post a longer video (5-15 Minutes) or podcast to your website (30 -45 minutes)
- Create a presentation and post it to your website or blog
- Interview an expert and post
- Send a press release and post the release on your website or blogs media area
- Publish a case study
- Host a tweet fest
Quarterly Action Plan: Create one of these activities every quarter.
- Publish a white paper
- Post an on demand webinar
- A Teleseminar or Teleclass
- Get published in a magazine that your target audience reads
Semi-annual Action Plan: Complete one of these activities at least twice a year
- Attend a conference and write about your experience and information that you learned
- Offer a workshop
- Live webinar
- Create and publish an eBook
Yearly Action Plan: Do at least one of these activities every year
- Create an extensive survey and publish the results in a report
- Produce an industry white paper or eBook
- Create a contest
- Speak or present at an annual conference
I am sure that you can come up with some other ways to keep content flowing on your website or blog. While it takes time to create content and see the results, the results will come if you keep creating good content. People are searching, will they find what you have to say?
What are some other ideas do you have for creating content and how often should it be used?
What I want you to do next: