MY APPROACH AND PROCESS

I work with Independent Professionals, Professional Service Firm and Educational Organizations to develop marketing and/or public relations plan that they will execute themselves. My goal is to create a plan that is easy to execute, effective and measurable.

Here is the process for how I work:

Step 1: After you contact me, I will email you some questions for you to answer concerning your goals and objectives.

Step 2: You answer the questions and send the answers back to me via email. Once I receive the answers, I will schedule a free consultation with you to go solidify what you want to accomplish and go over the cost and when your plan completion date.

Step 3: I will send you a summary outlining our discussion and the charge to begin creating your plan. I will send a link for your payment and begin the process of creating a plan for you. Once I receive payment we will begin to define your:
• Overall goal
• Objectives
• Target audience
• Strategy
• Tactics
• Budget
• Timeline
• Measurements

Throughout the planning process I will email and call you to talk about the elements of your plan, goals, objectives, ETC. to determine what you are trying to accomplish and how best to proceed.

My goal is to create strategies for you that you will be willing to implement them because they are something that you enjoy doing. If you do not enjoy speaking in front of groups, then we will not include speaking. If you enjoy writing, then we will create writing tactics.

Step 4: I will email the plan to you for your review. If there are any changes, you can contact me to discuss and I will make any necessary changes and send you a revised plan.

Step 5: After your plan is created. I will talk with you weekly or bi-weekly depending on your plan. I will send you a monthly report, where we can discuss your progress and determine if adjustments need to be made.

Let’s Get Started.