Have You Set a Goal for Your Business Blog?
Posted by: Jennifer Woodard | on April 1, 2013
You started a blog for your business. So what? Now what? What were you expecting to have happen after you started your blog? Did you think that readers would just show up? Automatically start buying your products? Call you to schedule appointments? Sing praises and worship you?
Whether you are already blogging or thinking about setting up a blog for your business, you must know what you want to accomplish with your blog.
You must have a goal for your blog.
Blogging is no different from creating and executing a business or marketing plan, you need to have a clear goal and plan for your blog. You need to know what you are working towards.
This doesn’t have to be hard or complicated but it should be a defined goal, something that you can measure and track.
Instead of saying that I want to create traffic for my blog, say that you want to draw in 5000 readers every month to your blog.
Begin with just one goal in mind.
What do you want to achieve with your blog and why?
Let’s say that your goal is to increase traffic to you blog, why do you want to increase traffic?
Are you trying to?
- Grow your email list
- Sell your products or services
- Increase members to your membership site
- Book more appointments
- Showcase your expertise
- Increase speaking engagements
- Generate more leads
- Build relationships
- Create brand awareness
Take the time to think through what your goal is and what you ultimately want to achieve, before you think about your audience, topics or tactics you will use, know why you are blogging.
image via flicker by Jeremiah Owyang
Blogging can be everything that you dreamed.
- Build awareness for your business
- Generate tons of leads
- Build relationships with prospects and current customers
- Sell your products or services
- Have hundreds of comments
- Turn you into an expert
- Have the media contacting you
- Win you awards
Research shows that companies that publish new blog posts just 1-2 times per month generate 70% more leads than companies that don’t blog at all.
Blogging can also break your heart if you don’t have a goal and plan to achieve your goal.
Believe me I understand how hard it is sometimes to constantly create new content for your blog. Every time you turn around there’s a new social network to join or technique to try that is supposed to help you gain readers.
You join them and try them, but you are not gaining readers.
Sometimes you just want to give up, but don’t, admittedly, it takes hard work and perseverance to keep blogging when readers are not showing up but hang in there they will come. You first step is to know why you are blogging.
image via Flickr by John Sutton
Now is the time to decide what you want from your blog. What do you want to achieve?
Are you thinking about starting a business blog?
Are you already blogging for your business?
Think about what your goal is and why you have chosen that goal. What do you ultimately want from your blog?
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