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Don’t Be Afraid to Salsa into the World of Online Marketing

Fear - Graffiti

Online Marketing has dramatically changed the way that we market our businesses today. Many professional service firms especially in the financial field are afraid to jump into the world of online marketing.

 

They tell themselves things like:

 

  • It is for younger people, people my age are not on the internet
  • I don’t understand it and don’t have time to learn it
  • My hands are tied due to governmental regulations
  • It doesn’t work for my industry
  • I don’t think it will help my business
  • My customers are not interested in being connected to me on the internet

 

I say salsa right into online marketing and enjoy yourself.

 

Why the salsa you may ask.

 

Well let me tell you a quick story.

 

Sarah “Paddy” Jones took up salsa dancing at the age of 70 after her husband died. She entered the Spanish talent show Tú Sí Que Vales and on December 2, 2009, her and her partner (who is 40 years younger than she is) won the competition.

 

 

Sarah and her partner are going strong performing at Salsa congresses around the world.

 

What you can learn from Sarah:

 

  • She wasn’t afraid that people her age weren’t doing the Salsa
  • She didn’t let the fact that she had stop dancing at 22 stop her, she started again and learned the Salsa
  • She didn’t let what people would think about her tie her hands or that fact that she was older and could possibly injure herself badly
  • She didn’t let the fact that her competition would be younger than her stop her from entering the contest
  • She didn’t let the death of her husband stop her, she picker herself up and jumped right back into life

 

Sarah at the age of 75 won the competition, became famous and salsas herself around the world.

 

She should be an inspiration to us all. The things that stop us from doing what we want to do are just excuses.

 

Don’t let excuses keep you from the benefits marketing your business online.

 

  • Yeah-online marketing takes some time to learn, get out your pen and paper, take notes or hire a trainer.
  • Yeah you will make some mistakes, so what learn from them.
  • Yeah others will be more successful at then you, so what keep on going.
  • Yeah there may be government regulations, learn the regulations, ask questions, then jump in dammit.

 

Sometimes you just have to jump into the fray and do the salsa.

 

Take it from Sarah, she did and look where it got her.

 

Your Turn:

 

Are you letting excuses stop you from fully getting your business involved in online marketing?

 

 

What Next:

 

You can always comment on my Blog, connect with me on Facebook, Twitter, join my LinkedIn group Marketing and PR for Professional Service  Firms, sign up for my NEWSLETTER.  or Contact Me.

 

 

 

The Secret to Online Marketing Success

By: greyweed

Show up Everywhere

 

That’s the big secret to being successful in online marketing. You have to show up everywhere you target audience hangs out.

 

Even better is if you can show up in a variety of formats. This may be the difficult part for solo or very small businesses.

 

So, how do You Eat an Elephant?

 

One bite at a time.

 

Start with one thing that you are going to do. Today you write a blog post or add an article to your website.

 

Tomorrow you comment on other blog posts or group forums.

 

Understand that just as it takes time to eat an elephant, it will take time to achieve success with your online marketing.

 

Create a plan and just keep just keep eating away at that elephant. It doesn’t have to be anything elaborate, just something to guide you and keep you going.

 

What are some of the Ways that you can Show up in front of your Target Audience?

 

  • Creating a blog and posting often
  • Posting comments on other blogs
  • Adding articles to you website
  • Videos (short 3-5 minutes are best)
  • Podcasts that can be downloaded
  • Slideshare presentations
  • Webinars on demand
  • Live Webinars
  • Participating in forums and groups
  • Writing guest posts
  • Excepting guest blog posts
  • Submitting articles to publications that you audience reads
  • Create a contest
  • Interact with your Twitter following
  • Follow others on twitter and interact with them
  • Hold a tweet fest
  • Engage your Facebook fans

 

These are just some of the things that you can do to get your business in front of your target audience, let you mind run free and think up some more. Even better, if you have more ideas, posts them in the comments sections.

 

The Ugly Part

 

Here’s the skinny of it all, you have to keep showing up. You have to be dedicated to online marketing over a long period. The truth of it is, it will take some time to see traction from your online marketing efforts, but don’t give up. I get probably 90% of my business from my blog and showing up where my target audience resides. This is from a one-person operation.

 

I am thinking about growing my business and possibly adding employees or using more freelancers. How do I plan to do this?

 

  • Add more content more often
  • Add a bigger variety of content (videos, podcasts, webinars, slideshare, eBooks, speaking, workshops, ECT.)
  • Growing my email list so that I can get more leads and nurture those leads into clients

 

This is just some of the ideas that I have come up with for now. I am working on a plan for next year right now and you should too.

 

 What are you waiting for?

 

Are you scared it won’t work? Well of course, it won’t if you don’t do it. Why not try it and see if it works. The great part is that the biggest commitment is your time and energy.

 

You don’t have time. Well cut out an hour or two of television a day, get up an hour earlier or stay up an hour later.

 

You have to get off your ass and do it to see results. Try it for yourself for a while and if is too much for you but you realize the benefit, than hire someone to help you.

 

I know you are tired of hearing about all the other people who are achieving success marketing their businesses online.

 

Stop sitting back and wishing it was you and do something about it.

 

Your Turn:

 

Are you really doing all that you can to achieve online marketing success?

 

What are some other ways that you can think of to show up in front of your target audience?

 

What Next:

You can always comment on my Blog, connect with me on Facebook, Twitter, join my LinkedIn group Marketing and PR for Professional Service  Firms, sign up for my NEWSLETTER.  or Contact Me.

 

 

 

Are You Setting Concrete Goals to Generate Leads Online?

Are You Setting Concrete Goals to Generate Leads Online?

I hear it and read it all the time “I want to increase traffic and generate leads online,” but that’s it. I understand that you want to increase traffic and generate leads, but how much more traffic and how many additional leads do you want to generate? If you generate two additional leads, you have generated leads, but is that enough? If you increase traffic by one more visitor you have increase your traffic, but is that what you really want? Probably not

You must know what your goals are.

What are your actual goals?

Do you want to increase traffic by 30% and generate 10 additional leads per month? These are actual goals.

Do you know how you will increase traffic and generate more leads?

Once you decide on your concrete goals, then you need to decide what you will do to accomplish those goals.

Will you add more content to your website or blog to increase traffic?

Will you submit articles to publications that your target audience reads? (You do know who your target audience is, right?)

Will you get involved in the social networking sites that your target audience is involved in?

You have to know what want to accomplish and create a plan of action to accomplish your goals.

You have to do more than just want more traffic and leads.

Online marketing is not a magic pill, you put up a website and people automatically appear it takes time and work.

How much time are you willing to invest in online marketing?

If you do not have the time to invest, are you willing to hire someone or company to handle the online marketing for you?

How much do you want the firm to handle and how much do you want to handle?

If you decide to go the route of hiring a firm, you must also understand that you will still be involvement in the process. You will have to make decisions on the direction that the marketing takes, you have processes to approve, material to approve and make sure that they are on track to accomplish the goals that you have outline.

You must also be realistic about what online marketing can do for your business. Many people give up because what they want to happen does come fast enough. It doesn’t matter what you are selling, if you are not finding ways for people to know that your business exist, they will not find you. You need to have a plan on how you will attract website traffic and generate leads.

Five Ways to increase website traffic and generate more leads:

  1. Create content: This can be adding articles to your website or blog, offering a free report, webinar or eBook.
  2. Share on Social Media: Share your content on social media sites, your Facebook page, Twitter, LinkedIn, groups you have joined, forums you participate and submit to online publications.
  3. Email: Create an email sign-up form to attract leads. Offer something of interest to readers in exchange for their email addresses then send updates and offers.
  4. Nurture Leads: Nurture the leads that you receive through email by sending them additional information that will be useful to them. Offer them ways to get in contact with you, a form for them to fill out for them to contact you or for you to contact them.
  5. Follow-up: Ask them what problems they are trying to solve and give them ideas on how you can help. Show them that you know how to help them and give them reasons to contact you for help.

It is definitely possible to use online marketing to grow your business. You just have to know what your goals are and how you are going to accomplish your goals.

Create a plan and put that plan into action.

 

Your Turn:

Have you created concrete goals for marketing your business online?

Have you a plan of action to accomplish those goals?

 

What Next:

You can always comment on my Blog, connect with me on Facebook, Twitter, join my LinkedIn group Marketing and PR for Professional Service  Firms, sign up for my NEWSLETTER.  or Contact Me.