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Have you ever wondered how one blogger is able to turn out massive amount of content without hiring others to write for them or accepting guest posts?
Wondering how they did it, lead me to this secret…
What Is Repurposed Content?
Repurposing content eliminates creating content from scratch Repurposed content is taking existing content or research, creating new content and extending the life of your existing content.
What do I mean by extending the life of your content?
Let me give you an example. Let’s say that you are a Insurance Agent that insures small businesses and have just given a presentation on “How to Sure You are Adequately Covered for any Business Disaster” to your local chamber of commerce.
Here are 21 Ways to repurpose your presentation:
- Article: Rewrite the presentation by adding expert interviews and comments and submitting the article for publication into trade magazines and blogs.
- Podcast: Record the presentation as an podcast and add to podcast directories and upload to your site.
- Presentation: Turn your presentation into a Slideshare presentation and add to your site, Linkedin account, Facebook page and Slideshare.
- On-Demand Webinar: Record your presentation and turn it into an on-demand presentation for people to watch at their convenience. Turn the article into a webinar that your readers can view or a live webinar where members and participate and ask questions.
- Live Webinar: Turn the presentation into a live webinar, invite attendees and hold a Q&A afterwards.
- Transcripts: Have your podcasts and webinars transcribed and offer the transcriptions to your readers, attendees and newsletter subscribers.
- Buzz Piece: You can rewrite some of the content and turn the piece into a freebie for people who sign up for your newsletter.
- Series: Create a series of posts expanding on the ideas covered in your presentation.
- eBook: Group related blog posts and turn the posts into a free or paid eBook. If you choose a paid eBook, add some articles that you are new to the eBook.
- Kit: Combine eBook, podcasts, presentation, transcription, workbook, video and create a downloadable kit
- Workbook: Turn the information of the presentation into a workbook with actions tasks for your readers to complete.
- Press Release: create a press release letting the media know about your available presentation whether on demand or live, submit it to press release distribution sites, targeted media sites and add the press release to your blog/website media page.
- Infographic: Infographics are very popular right now. Create a great looking informative infographic with key information from your presentation and add it to your blog.
- PDF: Turn your presentation slides into a PDF for readers to download.
- Video: Turn your presentation into short video tutorials with screencast where viewers can watch and listen to you present the information.
- FAQ: Create a frequently asked question list and link to your presentation for the answers or created short videos answering questions obtained during your presentation.
- Contest: Run a contest offering a reward for the commenter who provides the best comment on the presentation.
- Case Studies: Turn examples from your presentation into case studies
- White Papers: Turn the presentation into a thought leadership white paper
- Comic Books: Create a comic book using the information in the presentation to create a hero villain and damsel in distress. Create a character for your business and make your business the hero of the comic book.
- Teach: Offer to teach a short course to non-profit groups, community colleges associations, trade groups and businesses
When working in a defined niche it can become difficult coming up with new information to provide to readers. When creating material try thinking of three ways that you can repurpose the material from the very beginning. This way you are always thinking about and planning for extending the life of your content.
What do you think of these ideas? Have you tried any of these ideas? Do you know of any other ways to repurpose content?
I would love to hear from you.
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Marketing and PR for the Professional Services Firms
Blogging for Business Growth
The name of the game these days is information and it is everywhere.
Are you creating enough informative, educational content on your site to attract readers and turn them into prospects?
What do I mean by this?
The internet has changed the way that people search for information when trying to solve a problem. Now we turn to our favorite search engine, type in a few works and wait a minute for the results. We scroll the listing, click on the links and check out the websites listed. In a few minutes, we can evaluate a company, anytime of the day, at our own leisure without ever having to actually contact the company and talk to anyone.
Now the key to search engine marketing is being listing within the top three pages, because research has shown that most people do not look beyond the first three pages.
They are looking for information and looking for the site that provides the information they need. They will look at a number of sites and if the site has lots of content, they will stay around and read what is available.
However, you want to turn readers into prospects, right?
So how do you turn readers into prospects? Well you want readers to do one or more of several things that shows a true interest in what you have to say and offer.
- Sign up for your rss feed
- Subscribe to your newsletter
- Become a fan of your Facebook page
- Follow you on Twitter
- Post comments on your blog
- Invite you into their network on LinkedIn
However, even at this stage they are still readers, but on their way to becoming prospects and hopefully clients.
Now you want to get them fully engaged.
How do you do this?
By providing readers useful information in a variety of formats, such as:
- Blog posts
- White Papers
How do you know what they want and how they want it?
- Try running polls on your blog, website, Facebook page or LinkedIn profile.
- Send out a survey to your newsletter subscribers
- Ask them on your blog, Facebook page or LinkedIn groups
Ask them what they want to know and how they want to receive their information. Although videos and audio is popular, the written word remains the most popular form of information gathering.
Do they want blog posts, eBooks, podcasts, videos, webinars or presentations? Find out and see how many of ways you can present your information.
What other ways can help you turn readers into prospects?
Show readers that you can help them solve their problem. Remember it is all about them, not you.
- Case studies
- Online portfolio
- Free consultations
- Trial offers
Use Google analytics to see how people are accessing your information. Track what they read, download, pages they enter on and exit pages. Analyze what pages they spend the most time reading, where they go once they read that page.
Don’t forget to put a contact form on your website so that readers can contact you. Make it easy for them to contact you. Respond quickly.
No matter what business you are in. Potential customers want to know that you have the answers that they need, content shows that you do.
Are you providing enough content to turn readers into prospects?