65 Ways to Generate More Leads

65 Ways to Generate More Leads

Whether your business is new or not, generating leads is the lifeline to getting work and staying in business. Many small business owners hate marketing, but it is marketing that will bring buyers and buyers is what is it all about. No buyers, means no business.

Let’s get down to it.

Here are 57 ideas to generate more leads:

  1. Tell everyone you meet about your business. Even if they do not seem like a likely candidate for your business, you never know whom they know
  2. Enlist your family and friends to spread the word about your  business
  3. Send out an email to everyone in your address book, announcing what you do, what you can offer and any special promotions to gain new business
  4. Ask your satisfied clients for referrals
  5. Offer free consultations to new referrals
  6. Create a Free Tele-Seminar
  7. Create a Free Webinar
  8. Consider a referral or finder’s fee
  9. Create a referral partnership with business that serve similar clients
  10. Join online social networking groups and promote your business by answering questions and offering assistance to those in need
  11. Get in touch with past and current clients when you have a new service to offer them
  12. Get in touch with past and current clients when you have completed a big name project
  13. Start a newsletter
  14. Create a blog and promote your blog posts
  15. Create a buzz piece that attracts prospects
  16. Take advantage of every outgoing email by using your email signature as a marketing tool
  17. Send promotions for services with your invoices
  18. Go to industry events – conferences, association meetings, seminars
  19. Go to events in your client’s industry
  20. Sponsor a client event
  21. Host a networking event
  22. Join your local Chamber of Commerce and get involved
  23. Socialize and always have your card ready, create a special report and offer to send it to them if they will give you their email address
  24. Do some pro-bono work for a charitable organization with industry links
  25. Get involved in social groups you’re connected to (church, school, university)
  26. Join an industry organization and get listed
  27. Contact people you used to work with let them know that you have started a business and looking for contacts
  28. Offer to give a seminar to a local business group, community organization or local churches
  29. Practice an elevator speech about what you do and have it ready to go wherever you are
  30. Participate on online forums (using the forum signature line)
  31. Comment on blogs to draw people back to your site
  32. Offer to write guest posts on blogs
  33. Advertise in a niche magazine and/or trade publication
  34. Pitch articles to niche magazines and/or trade publications
  35. Participate in a trade show
  36. Promote a free first consultation service
  37. Give something away for free
  38. Offer branded pens and paper at industry events
  39. Enter your work into competitions and awards… and win
  40. Issue a press release about a story related to your services and try to get it into a local newspaper or magazine
  41. Create a publicity friendly stunt
  42. Run a contest which ties into your services
  43. Create a group on LinkedIn
  44. Mail promo postcards to potential clients
  45. Mail fun promotional items to potential clients (calendars, toys, posters etc)
  46. Search-optimize your website and get Google traffic
  47. Have a follow-up conversation with all potential leads
  48. Establish contacts in larger agencies that can offer your work when they are overloaded
  49. Cross promote with other businesses
  50. Create an e-book and offer it for free on your blog and/or website
  51. Offer your e-book to other bloggers and their readers
  52. Create an online radio show and offer free podcasts for listeners to download
  53. Create Videos for viewers to watch and share
  54. Create a Facebook Fan page and offer specials and contest, engage your fans
  55. Create a Twitter account and offer specials and contests
  56. Participate in a virtual trade show
  57. Create press releases to promote your businesses
  58. Create outstanding client awards for clients doing great things in the community


Your Turn:

The last 7 ideas are up to you. What additional ideas do you have to share to generate more leads?


I will add the best 7 suggestions to the list in an updated post, giving the people who give the suggestions credit.



What I want you to do next:

Leave a comment on my Blog, like me on Facebook, follow me on Twitter, join my LinkedIn group Marketing and PR for the Financial Services Industry  and sign up for my NEWSLETTER



3 Comments to 65 Ways to Generate More Leads

  1. Do People Trust Your Business? » Wordzopolis Marketing says:

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  2. Are You Trying to Keep Up with the Marketing Joneses? » Wordzopolis Marketing says:

    [...] does not have to be hard or unpleasant. You can successful market your business focusing on the marketing activities that you enjoy [...]

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  3. Generating Leads like Kids to an Ice Cream Truck says:

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