Fifteen Ways to Build Trust Using Your Blog

Are you looking for more prospective clientsto build a relationship with prospects and converting prospects into clients, increased trust among current clients, to gain referrals, build your brand or gain awareness for you firm? Then get a blog.

Wow, can a blog really do all of that? Yes it can and so much more. It can help position you as an expert in your industry, help build an audience, gain attention, and grow your business.

Some of the Reasons Businesses are not Blogging:

  • Lack of time
  • Lack of blogging knowledge
  • Difficult
  • Nothing to say
  • No one in my industry blogs
  • My clients do not read blogs
  • Don’t see how it will help my business
  • It will take too long to see results
  • It is a waste of my valuable time
  • Trying to keep up will drive me crazy

The realities are many fear blogging and misunderstand how blogging can help their business.

Does your business have to have a blog? Hell No!

However, if you want to establish yourself as an expert, keep in touch with current clients and reach out to new prospects, blogging is the way to go.

In today’s marketplace buyers, use the internet extensively to research products and services before they make their purchase. Buyers also use the internet, especially blogs to understand and get a feel for the companies they are interested in doing business with. Buyers use the internet to connect with the providers they are considering, feeling as if they know the writer without actually meeting them face-to-face. Blogs allow business owners to highlight their personality, philosophy and expertise to readers by writing content that engages and resonates with the readers.

Every business can benefit from having a business blog. It doesn’t matter if you are plumber, accountant, architect or professional coach, businesses can use blogs to educate, entertain and inform their readers.  Blogs allow you to connect, engage and convert readers into clients.

Here are 15 ways to increase your likeability and trust factors with potential customers:

  1. Tell stories about yourself and your employees that are work related and non-work related. Tell them funny things about yourself, times when you made mistakes, like getting lost for four hours or boarding the wrong train while vacationing overseas and ending up in a different country.
  2. Address your potential customer’s problems on your blog. Do not use your blog to tell customers all about you. Tell them how you understand their problems and know how to help them solve their problems.
  3. Add client success stories to your blog that potential customers can read. Show how you successfully helped customers with problems like theirs and how happy the client was with your solution.
  4. Create a Facebook page and twitter account to keep readers updated and engaged with your company.
  5. Add videos to your blog so that potential customers can see you and your employees and begin to feel as if they know you and like you.
  6. Encourage feedback from potential customers, offer forums where customers and potential customers can ask questions and offer honest, helpful answers.
  7. Update your blog often to encourage potential customers to continue to return to your blog for updates and news.
  8. Offer audio files in topics that are of interest to your potential customers.
  9. Create articles for potential customers to read and offer a newsletter.
  10. Profile yourself and employees on your blog.
  11. Offer free webinars for your potential customers to download and watch.
  12. Create free reports and white papers for potential customers.
  13. Provide company news, changes, promotions and other information that will keep prospects and clients up to date on your company.
  14. Educate prospects and clients on new regulatory changes that will affect their financial well-being.
  15. Show your readers who you are outside of your company, talk about your interest, hobbies, and community involvement.

It does not matter if you run a financial planning, wedding planning, accounting, insurance, real estate, plumbing, interior decorating, professional coaching or a wealth management firm. Getting potential customers to become engaged in your business increases the likeliness of them becoming a future client. You can also use these tips to increase business with current customers and increase customer loyalty. Sure blogging takes time and commitment, but the relationship that you build with prospects and clients is priceless.

Your Turn:

Does your business have a company blog?

If so, how has blogging helping your business?

If not, why?

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