Whether you are already blogging or thinking about starting a blog for your small business. I would like to share with you some things that I have learned about blogging along the way.
- Have a plan, goal and a way to measure the outcome to make sure that you are reaching your goal.
- Don’t beat yourself up and measure yourself against others who have been in the game longer than you and you do not have to try everything, choose the things that work for you and stick with them.
- You don’t have to be involved in every social media activity, is better to choose a few and be actively involved then to choose many and have no involvement.
- Make sure to set up analytics for your blog and review them, many people will read and not leave comments, don’t let that discourage you.
- Know what you want from your blog, who your target audience is, what they want to from you and how you will reach them.
- Have a way to connect and develop a relationship with your readers on an individual level.
- Understand that blogging takes time and be willing to put in the necessary time and keeping going even when you feel like giving up. Many times we give up too soon just before we see the benefits.
- Create a way to gather emails early on if you are planning to use email as part of your business, create an easy way for people to sign up and promote, promote, promote.
- Have fun. Blogging is time-consuming and takes time to see results. When you are having fun you will hang in there even when you are not seeing the results you want.
- Don’t be afraid to experiment. While you don’t have to do everything don’t be afraid to try something new sometimes.
- Don’t be afraid to be personal and write off topic. Sometimes the post that is personal and not all business will get the most traffic and response. It also helps readers get to know you better.
- What works for others won’t necessarily work for your business. Don’t let that discourage you, just keep going.
- Have a follow-up plan. If you are generating leads with you blog, have a plan for what you will do with the leads once you receive them.
- While blogging and social media is very inexpensive, don’t forget to fact the time you spend. How valuable is your? Outsource the things you don’t like to do, don’t know how to do or is not cost-effective.
- Learn as much as you can, even if you don’t do it yourself, be knowledgeable about what you need so that you can hire the best person for your business and understand what they are talking about.
Blogging is not hard but not easy either. It takes commitment and persistence and many give up before seeing the payoff. I tell people to treat it like any other part of business, have a plan, work the plan and follow-up on the plan to make sure you are on track. I also think that people should blog for business but also as enjoyment. Enjoy helping people, enjoy talking to readers, enjoy getting word out about your business, even if you only have one reader, enjoy yourself and other readers will come.
What have you learned about blogging that you would like to share with others?