January, 2013

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Stop Writing Blog Content and Start Promoting Your Blog

Stop Writing Blog Content and Start Promoting Your Blog

In the past the belief was that you write lots of content to help your blog rank well in search engines. This is becoming harder and harder, especially with the constant changes with Google, the top search engine.

I am going to present a different approach. Instead of spending your time trying to put out content every day or several times a week, scale back your output.

If you are a new blogger, I am suggesting that you only write one good blog post a week. Assuming that you have already taken the steps to determine your topic, niche and audience, now you can concentrate on writing. If you are not a new blogger and currently post more than two blog posts a week, scale back to two posts per week.

Concentrate on writing a blog post that resonates with the audience that you are trying to reach. Information what they will find important and useful, and then write a good in-depth post. I am not talking a short book, but a few thousand words are good.

This is simple, if you are an estate planner targeting the LGBT community, you can write a guide to estate planning for LGBT individuals and couples. You write a beginners guide to estate planning and it covers about 2300 words.

Summarize the guide down to about 500 words of quick tips and advice for your blog post. Turn the full guide into an EBook or PDF Download and include an offer for the guide in your blog post.

After you have written your blog post, spend the next week promoting that blog post and guide. Get your post in front of as many people in your target audience as possible.

Promoting your blog post:

  • Get involved in groups and forums, promote your blog article and guide. Attach a link to all outgoing comments
  • Send a quick tips release to online publications promoting your guide that reaches your target market with a link back to your blog, preferably a landing page if you are going to build an email list.
  • Send a similar tip release to associations and organizations targeting your audience with a link to your post included
  • Write out 20 tips and tweet them out to your network with a link back to your blog post
  • Share your blog post on Facebook, Google, Stumbleupon, Digg, LinkedIn and any other social networking that you are involved
  • Turn your guide into a slideshare presentation
  • Any other way that you can think of to get your post read and guide downloaded

Recap:

Step 1: Write one in-depth article per week of at least 2000 words.

Step 2: Turn your in-depth article into an EBook or PDF for download

Step 3: Write a summary of your in-depth post of approximately 500 words.

Step 4: Promote the hell out of your blog post and in-depth article.

Why am I suggesting that you cut back your writing opposite of what all the blogging gurus and I have told you in the past? It is too damn hard to keep up with the changes that Google constantly makes and hard as hell to rank on the first page of Google these days.

So Stop It. 

SEO is not what is used to be, things have changed.

Social networking and sharing allows you to stop concentrating all your time writing thousands of posts to rank well on Google. It is all about getting what you have written in front of readers, where they hang out most often. It is about becoming involved in their groups and presenting them with information that they need.

Competition is fierce and it comes from all over the globe. Now is the time to focus on the audience you are trying to reach, penetrate and dominate before you expand to additional audiences.

It doesn’t matter how many blog posts your write, how great they are if nobody ever reads them. You can’t afford for Google to find, rank your blog hoping your readers find you. You have to get out there and promote the hell out of your blog posts.

Have Your Say:

What do you think about writing less often? Are you scared it will hurt your traffic? Do you see the benefit of spending more time promoting write and less time writing?

 

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What if Martin Luther King Jr. were a Blogger

What if Martin Luther King Jr. were a Blogger

Today is Martin Luther King Jr.’s birthday and it got me to thinking, what if MLK were a blogger and social media savvy? The Middle East had the Arab Springs where they able to use social media to mobilize and take on their government. Would MLK be able to do the same?

Martin Luther King Jr. had the ability to mobilize millions to stand up for equality and stand firm in the face of harassment, beating and death. What if he the power of social media and blogging behind him, how much more powerful could he be or has our society become too apathetic?

I can imagine MLK with millions of Facebook fans and twitter followers. Instead of looking down the barrel of guns or water hoses, he could mobilize his army through his blog, Facebook and Twitter. Sisters and brothers, we believe in the right of every man, woman and child the right to bear arms in our beloved country. We do not believe that ordinary citizens need to own military style assault weapons that shoot 50 rounds of ammunition. Let’s take a stand against military style weapons and tweet “Ban Military Style Weapons,” brothers and sisters let your tweets be heard.

Could you imagine the posts he would write that would bring you to tears yet galvanize you to take action, with a tweet this button next to profound statements.

“Our lives begin to end the day we become silent about things that matter.” (tweet this)

“Injustice anywhere is a treat to justice everywhere.” (tweet this)

How about the power of Facebook, could he get is message across with images?

 

Like this picture if you agree


If you think this is wrong and need to be stopped, share this picture.

Would he have to write in short blurbs because of our lack of attention span? Could be compete against the likes of honeybooboo or the Atlanta housewives? Would he have to dumb down his prose to fourth grade level do to our poor education systems across America and nonchalant attitudes?

On his birthday, I wonder what he would think of America today. Would he be disappointed in all his hard work and what he died for to see us still fighting for the same rights? Would he be ashamed of the state of our society that cares more about TV stars than the rights that they continue to lose every day? Would he be sadden that our government has become so bad and corrupt that the citizens feel that they have no control and no matter what race they are they feel their votes don’t count. Would be horrified as he watched politicians buy, cheat and steal elections or that the Supreme Court has determined that corporations are people? How would he feel about Wall Street running our country, people losing their jobs and homes? What would he think of the mass shooting across our country? How about 9/11. pharmaceutical companies running our healthcare system, no-knock warrants, drones, cellphones plastered to our heads, terrorists, massive oils spills, global warming, warrant-less wire tapping, TSA, Homeland Security, body scanning machines, the first Black President?

I can imagine him never running out of topics to blog about. Up all night because there is always something new to say, something new to speak out against, fervently typing away at his computer posting on his blog, Facebook and Twitter. Would anyone listen? Better still, would anyone take action?

 

Have Your Say:

Do you think that blogging and social media would have helped Martin Luther King Jr.?

 

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Ten Great Benefits of Blogging

Ten Great Benefits of Blogging

Everyone already knows that I am a great fan of blogging and benefits that if offers. While there are probably hundreds if not thousands of benefits to blogging, I am going to share with you ten great benefits of blogging.

Blogging can help you:

1. Grow your business

Consistently adding posts to your blog that offers content that you target audience wants to read will help you reach people around the world that you would never have the opportunity to reach on a day-to-day basis.

Your blog will allow you to show readers how you can and have solved similar problems to the ones that they are facing. Present your personality, skills and experience to your readers.

If your business consists of primarily local clients your blog can help, you reach people in your community that you would not have an opportunity to meet or that you even know exist. You can make sure that your blog has local keywords in place so that when people search for local items your blog will appear.

If I wanted to reach more local people in or around Detroit, I would include Detroit in my title tagline. I would include local happening along with my marketing posts so that when people searched for Detroit my blog would have an opportunity to appear.

2. Get Published

Many bloggers have gained book deals from their blogs. They have had people at publishing companies stumble across their blogs, followed their blogs and offered them book deals. Publishers are still publishing books whether in digital form or paper.

Your blog will allow potential publishers see the wealth of knowledge that you have on a subject and showcase your writing skills. They can also see that you have the capability to build an audience.

3. Get a Job

Blogging is a great way to showcase your skills and knowledge to potential employers. When you apply for a job, send them a link to your blog so that they can see for themselves what you bring to the table.

Many employers are looking for people who are social media savvy across all industries. It doesn’t matter if you are a writer, engineer or doctor. Social media has permeated all industries; it also means that you will need less training because you are already social media savvy. Many employers look at potential hires social media profiles and check their social media activity. Be careful, social media can also cost you a job.

4. Become a Speaker or Presenter

You can use your blog to showcase presentations that you have created, speeches you have given or just show your ability to do so. Many companies are doing online presentations, create a powerful presentation with audio, add it to slideshare and your blog. This will give businesses an idea of your presentation skills and style. Then put up a page on your blog letting potential businesses know that you are available to give presentation, workshops or whatever and include some examples for them to view. (hummm….think I will do this myself)

5. Become Known as an Expert

The more you post to your blog on your subject matter the more people will gain an understanding of the depth of knowledge that you have on a subject. This will also help when the media goes looking for experts to interview, when they do a search and your name keeps popping up, they will be more inclined to contact you. They will have the opportunity to read your blog and realize that you are the expert that they are looking for.

Becoming a recognized expert will also help you get better jobs, business and other opportunities, they sky is the limit.

6. Build your network

Blogging will help you expand your network. The more you blog the more people will reach out to you and the more influence you gain. You can build a network of people who will help you when you need help, will want to help you because they admire and want to work with you. People will seek you out for advice and trust your advice. Blogging allows you to reach others and for others to reach you. You can get the opportunity to communicate and maybe even work with people you consider big time. Whom would you love to work with?

7. Gain Influence

Bloggers are big in the world of media. Fashion bloggers have started trends. Businesses will contact bloggers with huge following and very active communities to promote products, sway opinion, highlight a cause and garner support. Your blog can make you the go to person for your industry when the media wants an opinion or insight.

8. Sell products

By building a larger reader and subscriber base, you can create products for sell that you readers will buy because they have already shown that they trust you and believe that you can help them. If they believe that you will help them then they will believe that the product that you are selling will help them also.

9. Help Others

Blogging lets you help readers with their problems. You can offer free information products, educational posts, videos, whatever you can dream of that will help your readers live better lives. Blogging can help you help people get over fears and live their dreams. You can inspire, educate, entertain, motivate and mobilize people with your blog.

10. Show the world who you are.

Your blog can show people all the great quirky things about you. People love to get to know people, marvel at their adventures, understand and sympathize with another person’s pain, laugh when they make a fool of themselves and smile tears when great things happen. You can express yourself fully and get people who have never met you believe they know you. They will become your supporter’s even evangelist and have never actually met you in person, but defend you as if they have.

Believe me there are so many more great things about blogging, this list could go into the hundreds, but I am going to stop at ten.

Have Your Say:

What do you think are some of the great benefits of blogging?

 

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Why I Believe in Blogging and You Should too

Why I Believe in Blogging and You Should too

I talk about blogging all the time. Why? Because I fully believe that blogging can help a business achieve their business goals, assuming they have concrete goals.

In this post I am going to try to explain why I am a firm believer in blogging by telling you about my business and why I blog.

Why I Blog:

I blog because it is cost-effective, meaning cheap. I only spend about $10 a month to host my blog. Beyond that is all about the time that I commit to my blog. I use a free wordpress site and I make changes to the template. I am no wordpress designer; I know just enough to make a few changes. I know just enough to know what I want to change and then I search for the answer to figure out how to make the change. Please don’t ask me to help you in this respect, I really can’t. I just search and read.

I try to publish three articles a week on my blog, sometimes I do and sometimes I don’t. I have learned not to stress over it, just do what I can. This year my goal is to remain consistent, which is why I decided to use blogging themes for each month. This way I only have to think about one blogging subject per month, yes, it gets dull but it helps me focus and focus is not always my strong suit.

If you are choosing to blog, you have to determine if it is cost-effective to blog. While it is cheap to host it, take time to research and write articles, for some it may be cheaper to outsource this task. If you want readers to get a feel for your personality than I suggest you create the blog posts yourself.

The Nitty Gritty:

I do not market my business much outside of blogging. It is the foundation of my marketing program. Yes, I use email, ECT, but it all begins with my blog. Everything that I plan to do this year begins with my blog or relates to my blog. I receive roughly 80% of my business through my blog, 15% through referrals and 5% from just talking to people. Am I rich, by no means, but the more I put into my blog the more business it brings me, this is why I love blogging.

I average approximately 2-4 contact submissions per week asking about my services, this works out for me. I am able to convert enough inquiries into clients that I keep my work constant and sometimes very busy.

I add approximately 10-15 new subscribers a month to my newsletter. This number is small enough for me to send a personal note to each new subscriber asking about their problems and how I can help them.

Blogging Let’s me be in Control:

I love blogging because I am in control of what happens on my blog. I can work hard to get more business, but I can also keep my business on pace with my blog. I like the amount of business my blog brings me, because it allows me to work from home, make money and have time with my family. I win all the way around.

Blogging allows me to keep my rates down. I love helping people and I probably give away too much freely but I always seem to benefit in the end someway, so I really don’t mind.

Blogging always me to Target the Audience I want to Reach:

Blogging and social networking allows me to reach the audience that I enjoy working. I love working with financial service professionals, professional coaches, service professionals and educational firms. While I marvel at the creativity available to other industries, it is not for me. I would love to be a marketer for music, art, restaurant and other businesses, but it would require an amount of creativity that I honestly don’t possess.

While there are times that I wish that my target audience were more willing to step outside of their box, I can understand their limitations and fears and I work within them to both of our satisfaction. I love the clients that I work with and have a great time working with them.

Does my Blog get a Lot of Traffic?

I average about 1500 page views a month, not tremendous but it is enough to keep me working. I am debating on how much I want to increase my blog traffic and yes, I would love too, but I also realize that it will increase my business. I have to decide if I increase my business am I willing to work more hours or hire help. I do not desire to manage others. I enjoy working for myself. Right now, I outsource when there is a project that doesn’t fit in with my capabilities or I am time limited. I can always just outsource more work. This is an option that blogging allows me to have and that I am thankful for.

The Cons of Blogging:

  • Time consuming
  • Constantly coming up with blogging ideas
  • Requires commitment and takes time to see results
  • A lot to learn if you do it all yourself
  • Sometimes can be disappointing when posts you think are great don’t get a lot of response
  • Sometimes get busy and blogging gets pushed to the side
  • Getting burned out, sometimes I just don’t want to blog

 The Pros of Blogging:

  • Flexibility
  • I control my blog, what is presented, the creativity, topics
  • Generates business
  • Allows communication with readers
  • Inexpensive
  • Lets readers get to know me and believe in my work before they contact me
  • Pre-sells my services
  • Bloggers are a great group of people and willing to provide help and advice to other bloggers
  • The media reads blogs and sometimes will find your when doing searches for information

Plans for my Blog this Year:

This year I am planning to grow the readership of my blog and to use my blog to branch out into doing more workshops and training on blogging and social media.

I also plan to use other techniques to reach more readers such as slideshare, EBooks, podcasts, webinars, videos and a few other things that I am considering.

I am looking to create passive income such as workbooks and training programs for readers to purchase.

My Current Dilemma:

I am currently debating on whether or not to post my fees on my blog. Just like any other service provider I am concerned about being too expensive for some, too cheap to others or getting locked into a set price. I am leaning toward presenting my fees because I think it is something that prospects want to know, what the cost may be and what they will get for that cost.

Have Your Say:

What do you like or dislike about blogging?

 

Join my LinkedIn group Marketing and PR for Professional Service  Firms