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Operating a small business is difficult, especially when you are a solopreneur. Whether you are beginning your business or trying to grow your business, developing an ideal client profile and creating personas will help you to work with clients who are best suited for your business.
Working with clients who are best suited for your business will help you to remain focused and not scatter your talents trying to help everyone, causing you to lose motivation and desire to run your business.
What is an Ideal Client?
An Ideal client is someone who you connect with on deeper level beyond business. You share similar goals, values and beliefs.