July, 2012

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Seven Simple Tips to Get Off Your Ass and Start Marketing Your Business

Seven Simple Tips to Get Off Your Ass and Start Marketing Your Business

You hate marketing. Yeah, well join the club, most business owners hate marketing.

The problem is if you want to stay in business and actually profit and grow, then you are going to have market your business.

Plain and Simple. You have to market your business.

Now here is the good part.

It does not have to be overwhelming or take up all of your time. You can create a simple process of marketing activities that you actually enjoy.

The great part is, if you do the activities you enjoy, it won’t seem like marketing. You won’t dread the process. You will accomplish your goals of greater profit, more clients or growth.

 

Here are seven tips to make marketing easier.

  • Stop making excuses

You may as well accept the fact that you need to market your business and get into a grove of doing that. This is a global marketplace. How will they know that your business exists if you do not market your business?

  • Market every day so that it becomes routine

Set aside time every day to do marketing for your business. This way marketing becomes a part of your business, just as the handling the services or creating products that you provide for clients are a part of your business.

 

  • Handle your marketing tasks first thing in the morning

If you do not enjoy marketing, the best thing is to handle your marketing activities as soon as you start your business day. If you get your marketing activities out-of-the-way early on, you will not have to spend the rest of the day worrying about completing the activities.

 

  • Implement marketing activities that you enjoy

If you do not enjoy speaking in front of groups then do not add speaking as part of your marketing activities. Develop a list of marketing activities then concentrate of a few that you truly enjoy doing and will not dread. If you enjoy email marketing, then look for ways to make email-marketing work for your business.

  • Plan your marketing activities

Create a marketing schedule so that you will know what marketing activities you will partake in each day. Once you have decided on the marketing activities that you will implement for your business, try creating a monthly or at least weekly schedule of when you will implement the activities.

 

  • Create a system for tracking your marketing activities

Create a system where you track the activities that you partake in and what the results are. If you hold a seminar, track how many people sign up to attend, how many really attend and how many people showed interest in your services. If you are selling products, track sales, track the amount of people who sign up for your newsletter. Track your marketing activities so that you will know what is working and what is not.

 

  • Follow Up

Make sure that you follow-up on the leads that you gain from your marketing activities.  When prospects show interest in your services, make sure that you follow-up in a timely manner. Develop a policy of when you will follow-up with prospects. Decide that you will follow-up with all prospects within 48 business hours for instance.

 

The easiest way to combat the fear of marketing is the break the activities down into small manageable steps and sticking to what you are knowledgeable about, willing to learn and enjoy doing.

The process can be a simple or difficult as you make it, so why make it difficult.

Your Turn:

Have you created a simple marketing process for your business?

 

What I want you to do next:

Leave a comment on my Blog, like me on Facebook, follow me on Twitter, join my LinkedIn group Marketing and PR for Professional Service  Firms  and sign up for my NEWSLETTER

 

 

Are you Truly Being Authentic with Your Readers?

Are you Truly Being Authentic with Your Readers?

One of the things that you read all the time about building relationships online is to be authentic.

 

It’s a scary thought. I know. I understand.

 

I understand because, I have been living an online lie. Not truly being authentic, because I have been afraid to truly be me. (split infinitive, I know)

 

Afraid that maybe you won’t like the real me. Afraid I will turn people off. Just plan ole afraid.

 

Can you feel where I am coming from?

 

If you actually knew me, you would know that I am living an online lie. You would probably think to yourself, why is she playing like that? That’s not the person that I talk to and hang out with, who the hell is that, is what you would think.

 

Most people like me because I am funny and straight to the point. My neighbor says, “I am a straight shooter, with no chaser.” Yet online, I am the lime without the tequila.

 

You miss all the fun, when you only drink the lime and leave out the tequila, like a virgin margarita, where is the fun?

 

The problem with living this online lie, it’s hard to maintain. I just can’t do it any longer.

 

I tell you and my clients to reach out to your target market and not just someone who makes a certain amount of money or has a certain job, but to reach out to people that you enjoy and who enjoy you.

 

Well I enjoy people who have a sense of humor and fun. I like people who are themselves, yet online I am being someone else. It’s funny; most people online let themselves go and create a persona of a person who is more outgoing, outrageous and gorgeous.

 

I took the persona of someone who is conservative, introverted and boring. The truth is that is just not me. I am not wild or crazy. I am talkative, outgoing, adventuresome, use profanity, love a crude joke, tell them when I can and enjoy a good time. Being authentic means being myself.

 

Why did I create this online lie?

 

Well to be honest and this is what this post is all about. I work with people who work in conservative professions, accounting, financial planning, insurance, professional coaching, ECT.

 

I told myself that I should be and act conservative just like them. The truth is it is very boring. While I find those professions enjoyable and love working with people who are in the professional services field, it doesn’t mean that you or I have to be boring unless we truly are boring then what the hell this post isn’t for you.

 

The thing is that it makes it hard to create posts, always trying to come up with some boring educational content that will teach you something.

 

I am happy if you learn something, unhappy if I bore you.

 

Can’t I teach you something you would like to know, be myself and not bore you?

 

If I offend you in some way, does it mean that you will not come back and read what I have to say in the future? If this is the case, then I guess we were not to be in a relationship together, we were meant to be a one-night stand. Something I don’t care for. I am a relationship kind of person, I like to keep people around for a long-time, especially people I like and clique with and enjoy.

 

Therefore, you are going to see some changes in my posts. I am tired; I just can’t do it any longer. I just gotta be me. That means, sometimes cursing, sometimes using bad grammar, but hopefully, just hopefully, always being me.

 

The boring persona I have created is sucking the life outta me. Yeah, I said outta. I am an “it is what it is,” kinda person. So let’s get ready to rock and roll.

 

You are going to get to know the real me, hopefully many will like me, and some of you won’t. That’s the way it is, can’t please everyone and you know what, that’s cool with me.

 

Your Turn:

 

Are you letting your readers see your authentic self?

 

If not, why? What are you afraid of?

P.S.

Get ready for my upcoming EBook, “How to Attract Customers Online: Using Content and Inbound Marketing.”

 

What I want you to do next:

Leave a comment on my Blog, like me on Facebook, follow me on Twitter, join my LinkedIn group Marketing and PR for Professional Service  Firms  and sign up for my NEWSLETTER