DO PEOPLE TRUST YOUR BUSINESS?

DO PEOPLE TRUST YOUR BUSINESS?

Fifteen Ways to Build Trust Using Your Blog

Are you looking for more prospective clientsto build a relationship with prospects and converting prospects into clients, increased trust among current clients, to gain referrals, build your brand or gain awareness for you firm? Then get a blog.

Wow, can a blog really do all of that? Yes it can and so much more. It can help position you as an expert in your industry, help build an audience, gain attention, and grow your business.

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11 TIPS TO HELP YOU INCREASE YOUR REPEAT BUSINESS

11 TIPS TO HELP YOU INCREASE YOUR REPEAT BUSINESS

It takes a lot of time to find new prospects and turn them into customers. It is much more cost-effective to turn existing customers into repeat customers.

I am not saying that you should stop going after new customers, just don’t neglect your current customers in your hunt for new ones.

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HOW INBOUND MARKETING AND CONTENT CAN DRAW PROSPECTS TO YOUR BUSINESS

HOW INBOUND MARKETING AND CONTENT CAN DRAW PROSPECTS TO YOUR BUSINESS

Hubspot surveyed 3339 marketing professionals in 128 countries about the current state of inbound marketing.
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ARE YOU TRYING TO KEEP UP WITH THE MARKETING JONESES?

ARE YOU TRYING TO KEEP UP WITH THE MARKETING JONESES?

Focus Your Marketing Activities so they Don’t Overwhelm You

I see it all the time when I talk to small business owners. When I ask them about how they are marketing their businesses, their eyes roll and they act as if I blasphemed or something. Marketing seems to be the last things want to talk, think or do when it comes to their business.

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THE SECRET TO TURNING OUT MASSIVE AMOUNTS OF CONTENT

THE SECRET TO TURNING OUT MASSIVE AMOUNTS OF CONTENT

Have you ever wondered how one blogger is able to turn out massive amount of content without hiring others to write for them or accepting guest posts?

I did.

Wondering how they did it, lead me to this secret…
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9 TIPS TO HELP YOU INCREASE YOUR REPEAT BUSINESS

9 TIPS TO HELP YOU INCREASE YOUR REPEAT BUSINESS

Its Cheaper to Keep em…Tips on Getting Repeat Business

It takes a lot of time to find new prospects and turn them into customers. It is much more cost-effective to turn existing customers into repeat customers.

Your current customers are already familiar with your work, how you work and the rates that you charge. You have already built a relationship with them and there is a level of trust between you.
Continue reading “9 TIPS TO HELP YOU INCREASE YOUR REPEAT BUSINESS”

CREATING BRAND AWARENESS FOR YOUR SMALL BUSINESS

CREATING BRAND AWARENESS FOR YOUR SMALL BUSINESS

25 Ways to Create Brand Awareness for Your Business

How do you want prospects and clients to remember your company? Do you want them to think of your company as a leader in your industry? Innovative? Cheap? or Customer Focused?

Branding is how you present your company’s image to prospects and clients, every time they encounter your business and how you gain their trust by proving that you are exactly what you say that you are. Branding is the proof that turns prospects and customers into believers, it is creating the message that you want them to remember about your business.

25 Ways to Create Brand Awareness for Your Small BusinessWhat core values do you want prospects to take away with them when they first encounter your business? What do you want customers to tell their friends when they talk about your business? This is where branding comes into play. It is more than your logo or business card; it is how prospects and customers perceive your business.

I work with clients to create marketing plans that focusing on using blogging as the foundation of their internet marketing to grow their business.  When I work with my clients to create a marketing plan, my goal is the help them create a plan that they easily implement, create processes that allow them to efficiently execute the program at a cost that is affordable for them and with ways that they can use their time efficiently. It is not about delving into the latest marketing activity, but choosing activities that work well with their business, personality and time commitment.

Before you can generate leads or close sales you have to let the world know that your company exists and what services or products you have to offer. When you begin the branding process, you want to decide what you want your company core values. Is your company the fastest, easiest, cheapest, innovative, thought leader? For instance, my branding mantra is helping clients use blogging as the foundation for their internet marketing activities to help grow their business.

Once you have decided what your will company stand for, your core competencies, you can then embark on the adventure of letting the world know that you exist. Making sure that you are consistent with your message and your message is clear.

Here are 25 ways that you can use to spread the word about your business and build brand awareness.

  • Press Releases
  • Blogging
  • Articles
  • Publicity Stunts
  • Direct Marketing
  • Internet Marketing
  • Customer Referrals
  • Word of Mouth Marketing
  • Contests
  • Free reports
  • Tips sheets
  • Videos
  • Podcasts
  • eNewsletters
  • White Papers
  • Case Studies
  • Speaking Engagements
  • Email Signatures
  • Promotions
  • Tagline
  • Facebook Fan Pages
  • Twitter
  • LinkedIn
  • EBooks
  • Slideshare

This is just a tip of the iceberg when coming up with ways to get the word out about your business. The goal is to be creative, yet choose marketing activities that work well for your business and not because other people are doing it. Just because twitter is popular, if you don’t have time to constantly send twitter updates, then don’t get involved with twitter. Choose the activities that you enjoy doing and are willing to do for the long-term. Have a goal, create a plan, work the plan and measure your outcome.

Creating brand awareness is about spreading the word about your business in as many ways possible to people in your target market. Yes it takes time and work, but it is well worth the effort.

Your Turn:

How are you creating brand awareness for your business?

 

KEEP YOUR CUSTOMERS COMING BACK WITH A CUSTOMER LOYALTY PROGRAM

KEEP YOUR CUSTOMERS COMING BACK WITH A CUSTOMER LOYALTY PROGRAM

5 Easy Ideas for Creating a Loyalty Program for Customers

In today’s economic climate has small business owners are stretched thin trying to find new customers and retain current customers at the same time. Customer service has become a full-time job for most small business owners. How do I reach new customers? What social media tactics should I be using in my business? How do I keep my current customers from going somewhere else? How do I get my current customers to refer my business to others?

We all have customer loyalty or reward cards in our wallets, whether is it CVS, Best Buy or some other retailer, but how can a service provider, solopreneur or small business create a customer loyalty program?

  • Use your email provider: Instead of having customer sign up for monthly newsletter, have prospects sign up for a customer loyalty program though your email provider.

Send out email offering free reports, webinars, podcasts, articles, discounts and other promotions available only to subscribers.

  • Use a Membership Widget on Your Blog or Website: Add a membership area to your blog where only members will have access to premium content.

Add special webinars, teleseminars, ecourses, seminar events, discounts, articles, eBooks, and other promotional items.

  • Facebook Fan Pages: Create a Facebook fan page for your company and offer members content that is not available on your blog or website.

You can offer events to attend, videos, articles, promotions, discounts, information on seminars, ecourses, webinars, podcasts and much more.

  • Points Program: Create a program for customers where they are rewarded points for each purchase or referral, think frequent flier programs. Create a catalog where they can redeem the points for valued gifts.

You can offer free webinars, workbooks, books, teleseminars, consultations, promotional items, tickets, magazine subscriptions, whatever you can think of that will be of value to your current customers.

  • Blog Commenter’s: Use blog commenting software that gives points to readers when they leave comments. Let the reader’s know at the end of each posts that you will be sending a free gift to the commenter with the most comments each week, month or whatever deadline you choose, just don’t make it to infrequent.

You can give away free reports, eBooks, consultations, white papers or whatever item that related to your business that can be delivered electronically. Don’t forget to announce the winner.

How can Businesses put Customer Loyalty Programs to Work for Their Businesses?

Let’s look at a few ways that professional businesses can use loyalty programs:

Professional Coaches: You run a professional coaching business and decide to set up a free customer loyalty program. You begin by creating a landing page explaining the loyalty program to prospects and a sign-up form. You tell them all the benefits of signing up for the loyalty program which could include such benefits as free coaching sessions, discounted coaching sessions, free eBooks and workbooks, free worksheets, articles, webinars, and discounts on books, eBooks, and special reports. You send members an email monthly with links to the specials that you are offering and not available to general readers of your blog or visitors to your website.

Financial Planners: You decide to set up a membership site on your website or blog. Prospects sign up to become members to receive special member benefits. You offer members access to site by logging into the restricted area for members only where they read industry reports, company research, worksheets, educational information and forums. You then notify members though email that new products are available at the membership site.

Author: You decide to set up a Facebook fan page for your books. You are about to release a new book and you want to promote your book and get others to promote you book. You can add sample chapters, podcasts of you reading from your books, post book signing events, hold a contest to win a free book, and hold a contest to people to name characters in your next new book. The possibilities are endless, you could create an online novel where once a week you add a new chapter or create a novel where you begin the novel and have people submit the next chapter every month. You could post the winner’s chapter or you could also have members vote on the chapter that they like the most and post the chapter with the post votes as the winning chapter and ask members to post the next chapter.

Retail Store: You own a small online and offline women’s boutique and you want to increase your customer’s loyalty and get them to spend more often. You decide to set up a customer reward card and customers can swipe the card in the store or enter their customer number when they purchase online. You can reward customer by offering customer only sales, discount coupons, free shipping, in-store events and promotional items, the possibilities are almost endless.

Why set up a Loyalty Program?

Loyalty programs allow you stay top of mind with clients. By offering rewards that are of high value to customers you will give them incentive to due business with you and not your competitors. Don’t forget to offer referral rewards to encourage customers to refer others to your business.

Loyalty programs offer your business these benefits:

  • Targeting: Loyalty programs offer businesses the opportunity to target people are willing to become active participants in your marketing programs and helps moves the prospects through the sales funnel into becoming clients.
  • Engagement: Loyalty programs allow businesses to engage members and learn what they are interested in learning and buying. Engagement allows business owners to target prospects with offers that will appeal to them because they have creating an ongoing community involvement with the prospect. Engagement helps the build trust and loyalty among members.
  • Conversion: Loyalty programs that build trust and loyalty among members leads to increased sales conversion among members. The members already know and trust your products and are more willing to purchase your products.

All you have to do now is decide on what type of loyalty program you want to create. What you want to accomplish and how you will implement the loyalty program.

Your Turn:

Do you currently have a loyalty program for your business?

UNDERSTANDING YOUR PICTURE PERFECT IDEAL BLOG READER

UNDERSTANDING YOUR PICTURE PERFECT IDEAL BLOG READER

Do You Know Who Your Ideal Blog Reader Is?

You have created a blog for your businessbut how much thought have you given to what your ideal blog reader is like? What they want? How they will feel after reading your blog posts? What you want them to do after visiting your blog?

How would you describe your ideal blog reader?

When it comes to attracting your ideal readers to your blog you should be able create a picture in your mind as you describe them. You should be able to tell if they read your blog at work or home. How much time do they spend learning about the topic? What they are looking for when they reach your site and what is their current knowledge level?

Do you know?

When creating a description of your ideal reader here are some questions to answer:

1.) What is your reader’s demographic information?

  • Where do they live?
  • Are they married?
  • What is their annual income?
  • Are they male or female?
  • How old are they?
  • Do they have children?
  • What is their education level?

2.) What is their job and level of seniority?

  • In what industry to they work.
  • Are they the decision maker?
  • If not, do they influence the decisions maker/s?

 3.) What does a day in their life look like?

  • What brings them joy?
  • Do they spend more time at work or home?
  • Who are the people in their life that matter most?
  • What kind of car do they drive?
  • What TV shows do they watch?
  • What radio stations do they listen?
  • What publications do they read?
  • What type of clothing do they wear?
  • What associations and social networks do they belong?
  • Are they involved in their community?
  • What do they do online?
  • Are they involved in Facebook, Twitter, LinkedIn?
  • What time of day do they read your blog?
  • Are they religious?
  • Are they conservative or liberal?
  • Do they have special hobbies?
  • Do they travel, where, how often?
  • Do they have pets, if so what kind?

4.) What are their pain points?

  • What do they worry about?
  • How do their problems affect their day-to-day life?
  • What challenges do they face?

5.) What do they value most?

  •  What are their goals?
  •  What are they striving to attain?
  •  What does it mean to be successful?

6.) Where do they go for information?

  • Do they go online when looking for information?
  • Do they talk to co-workers, friends, family or industry experts?
  • Do they read reviews, testimonials or case studies
  • How do they like to consume information, articles, books, audio, or video?
  • Whom do they trust the most?
  • What blogs do they already read?
  • How much knowledge do they currently have about your topic?

7.) What experience are they looking for when reading your blog?

  • What do they hope to gain from your blog?
  • Do they expect to be entertained, informed or educated?
  • Do they know what they are expected to do after reading your blog?
  • What topics are compelling to them?
  • What type of articles thrill them?

8.) What are some common reasons that readers do not return to your blog?

  • Are your blog posts too long or short?
  • Are they having a hard time trusting your authority on the subject?
  • Are there other blogs that are providing better information?
  • Are you not providing the information in the format that they most desire?
  • Does your blog lack uniqueness?
  • Are you speaking their lingo? Are you too casual or technical?

9.) How will I know if I have reached my ideal readers?

  • Look at your blogs analytics. How much time are they spending on your site? How many pages are they reading?
  • How many comments are you receiving on your blog?
  • Are they sharing your content?

How to Find Information about Your Blog Readers:

  • Send out a survey to your email subscribers and offer a free gift to those that respond
  • Read the profiles of people who have liked your Facebook page
  • Read the profiles of the people in your network on LinkedIn
  • Ask them on your blog to tell them about themselves

In order to create profiles of your ideal readers you need to understand as much about your ideal readers as possible. The answers to the types of questions above are not always available, but answering as many of the questions as possible will help you to build a relationship to your ideal reader and understand what they are interested in reading and how to connect with them.

Once you have obtained as much information as possible, add a real photo to represent your ideal reader. You may need to create several reader profiles, but not too many, 2-4 should be a good amount.

When you begin to write your blog post, write with one of your readers in mind. Make sure to reference some of the things that you have learned about them. If you know that this reader loves dogs, include a dog story, reference or picture.

Your Turn:

Do you know who your ideal blog reader is?

Have you created a profile of your ideal blog reader?

Image via Flick by Seng1011