X Tools to Optimize Your Website Conversions

X Tools to Optimize Your Website Conversions

Millions of people stay online, but apart from your website there are at least 1 million other websites which your target customer may choose. How to make them choose your website and, moreover, make them buy your goods or services? The answer is in this article.

 

To answer the question, you will need to get acquainted with conversion and understand its meaning. So, what is conversion?

 

It is the main marker of your website effectiveness, which helps you to see whether it completes your desired goal or not. It shows how many website visitors don’t just leave it, but do some targeted actions.

 

Why conversion rate optimization is so IMPORTANT? 

 

Factor №1

Due to the regular measurement of conversion rate, you will be given an opportunity to see problems that lead to the loss of visitors or customers. Imagine that something went wrong and now “Buy” button doesn’t function properly. If you are tracking conversion, you will quickly notice that the quantity of visitors remains the same as earlier, but there are much fewer purchases.

 

Factor №2 

Looking at conversion rate, you are able to track the history of visits and relevance of website pages. That means that you can find out what people are most often interested in.

 

Factor №3

Conversion analytics allows you to follow traffic and identify the most efficient ways to attract audience. For example, using YouTube, social networks, blogging, contextual advertising.

 

Now, it’s high time to speak about useful Tools To Optimize Your Website Conversion:

 

  1. Google Analytics

If you are looking for an ideal helper, opt for Google Analytics, it’s a universal method to track down website traffic and see the source of your customers arrival. For instance, you can choose a period and make a parallel between advertising on Facebook and e-mail advertising. On the basis of this information you can single out best advertising channel and put in all the efforts in its development. In this case, using all expensive and inefficient sources of attracting your audience can be eliminated.

 

  1. Google PageSpeed

How to check the speed? Use Google PageSpeed. This ​​is an effective tool that enables you to stay informed about technical violations which can slow down the work of your site and what you need to do to correct the situation. Use PageSpeed Insights to improve the performance of your website, as slow pages distract visitors.

 

  1. CrazyEgg

CrazyEgg is your reliable assistant in making Heatmaps. These graphic schemes will show you how users surf through your website pages and what elements attract their attention most of all (banners, live chats, videos, FAQ section etc).

  1. Conversion Voodoo

If you are looking for a website with multifunctional services, go to Conversion Voodoo. Among the services are: landing page design, conversion testing, like A/B testing, ability to get information about the performance of website pages and learn about first impression left by visitors of your website.

Speaking about conversion testing, you need to know that there are 4 main types:

  • A/B testing (most effective);

This version of testing is used by the majority of the website masters. Total traffic is divided in 2 parts − 50% of users go to first page, 50% to the second one, where were implemented changes. Finally, two pages are compared and revealed better conversion.

  • A/B/N testing;

This is an advanced option of A/B testing with the third element.

  • Multivariate Testing;
  • Time interval testing, or “before-and-after” way of testing.

 

  1. Zopim or Zendesk Chat

Zopim is a service which enables you to enhance your website by adding live online chat for constant communication with visitors. The program has many settings that can make the work of your team much easier. Now you can use the service 30 days for free.

  1. Eye-tracking

Lots of researches have shown that browsing websites people follow a certain pattern. Using eye-tracking technology, it was found out that this pattern is similar to letter F, located on the left side of the screen. So, this means that people firstly pay attention to content placed on the left side of the screen. Try to place there a list of most popular products/services, a call to action. Keep this in mind.

  1. Neilpatel

Have you ever come across a problem called − Competitors? Neilpatel will show you why their performance is better than yours. You just need to insert the link to their website and you will see what benefits they used to outrank your website.

  1. Getting rid of conversion killing tools

In order to move forward your website conversion, you are to be aware of certain things that will just kill all your previous attempts to make your website work more effectively.

  • You have to avoid captcha entering. This can turn out that even the most patient visitors will leave your website;
  • Scrolling through even the most authoritative sources you can meet some mistakes or misprints. But mistakes follow one after another, users are unlikely to tolerate this, this way you can forget about increasing conversion. To prevent this situation you may go to PickWriters website to choose the best translation website;
  • Too obsessive cross-sells;
  • Additional taxes. Unforeseen expenses are the first reason of refusal to buy goods. The majority of people abandon baskets after additional charges.

 

  1. UsabilityHub

UsabilityHub service offers five seconds tests, click tests − users click in a given area of the screen, this allows you to identify “false” areas of your website pages, preference tests (visual appeal checking) and designing of surveys.

  1. Content Marketing Sales Funnel

This can be described as certain type of marketing machine for transformation of stray users into company’s clients. Speaking about the elements of this funnel, you should take into consideration blogging and posts in social networks.

Besides, you can adopt an accumulative system. It is a life hack that encourages visitors to buy products on your site. This means that you give a discount for registration, after this you provide a discount when customer purchases on the website reach certain sum of money. This way the discount rises proportionally with the sum of client’s purchases.

What’s more, you can turn to related sales. When making an order, customers can be offered several additional items. For example, if there is an order for a laptop, then you can offer to buy a mouse. Pay attention to one rule – don’t offer useless things, as this will bring you opposite effect.

 

So, let’s summarize.

Website conversion improvement is primary action that needs to be done before launching advertisement and attracting audience. If this is not done, then the sales funnel will not function in a proper way and many customers will pass by.

Conversion optimization helps to trigger your sales without spending extra amount of money. Website with attractive design, customized advertising, useful content and responsive technical support will always bring more profit than the same website without good conversion rate.

Even if conversion rate optimization of your site has achieved good results − this is not a reason to stop. Remember about your opponents who are in a constant search of new technologies. If you let them go ahead, you risk losing.

DO PEOPLE TRUST YOUR BUSINESS?

DO PEOPLE TRUST YOUR BUSINESS?

Fifteen Ways to Build Trust Using Your Blog

Are you looking for more prospective clientsto build a relationship with prospects and converting prospects into clients, increased trust among current clients, to gain referrals, build your brand or gain awareness for you firm? Then get a blog.

Wow, can a blog really do all of that? Yes it can and so much more. It can help position you as an expert in your industry, help build an audience, gain attention, and grow your business.

Continue reading “DO PEOPLE TRUST YOUR BUSINESS?”

11 TIPS TO HELP YOU INCREASE YOUR REPEAT BUSINESS

11 TIPS TO HELP YOU INCREASE YOUR REPEAT BUSINESS

It takes a lot of time to find new prospects and turn them into customers. It is much more cost-effective to turn existing customers into repeat customers.

I am not saying that you should stop going after new customers, just don’t neglect your current customers in your hunt for new ones.

Continue reading “11 TIPS TO HELP YOU INCREASE YOUR REPEAT BUSINESS”

HOW INBOUND MARKETING AND CONTENT CAN DRAW PROSPECTS TO YOUR BUSINESS

HOW INBOUND MARKETING AND CONTENT CAN DRAW PROSPECTS TO YOUR BUSINESS

Hubspot surveyed 3339 marketing professionals in 128 countries about the current state of inbound marketing.
Continue reading “HOW INBOUND MARKETING AND CONTENT CAN DRAW PROSPECTS TO YOUR BUSINESS”

ARE YOU TRYING TO KEEP UP WITH THE MARKETING JONESES?

ARE YOU TRYING TO KEEP UP WITH THE MARKETING JONESES?

Focus Your Marketing Activities so they Don’t Overwhelm You

I see it all the time when I talk to small business owners. When I ask them about how they are marketing their businesses, their eyes roll and they act as if I blasphemed or something. Marketing seems to be the last things want to talk, think or do when it comes to their business.

Continue reading “ARE YOU TRYING TO KEEP UP WITH THE MARKETING JONESES?”

9 TIPS TO HELP YOU INCREASE YOUR REPEAT BUSINESS

9 TIPS TO HELP YOU INCREASE YOUR REPEAT BUSINESS

Its Cheaper to Keep em…Tips on Getting Repeat Business

It takes a lot of time to find new prospects and turn them into customers. It is much more cost-effective to turn existing customers into repeat customers.

Your current customers are already familiar with your work, how you work and the rates that you charge. You have already built a relationship with them and there is a level of trust between you.
Continue reading “9 TIPS TO HELP YOU INCREASE YOUR REPEAT BUSINESS”

CREATING BRAND AWARENESS FOR YOUR SMALL BUSINESS

CREATING BRAND AWARENESS FOR YOUR SMALL BUSINESS

25 Ways to Create Brand Awareness for Your Business

How do you want prospects and clients to remember your company? Do you want them to think of your company as a leader in your industry? Innovative? Cheap? or Customer Focused?

Branding is how you present your company’s image to prospects and clients, every time they encounter your business and how you gain their trust by proving that you are exactly what you say that you are. Branding is the proof that turns prospects and customers into believers, it is creating the message that you want them to remember about your business.

25 Ways to Create Brand Awareness for Your Small BusinessWhat core values do you want prospects to take away with them when they first encounter your business? What do you want customers to tell their friends when they talk about your business? This is where branding comes into play. It is more than your logo or business card; it is how prospects and customers perceive your business.

I work with clients to create marketing plans that focusing on using blogging as the foundation of their internet marketing to grow their business.  When I work with my clients to create a marketing plan, my goal is the help them create a plan that they easily implement, create processes that allow them to efficiently execute the program at a cost that is affordable for them and with ways that they can use their time efficiently. It is not about delving into the latest marketing activity, but choosing activities that work well with their business, personality and time commitment.

Before you can generate leads or close sales you have to let the world know that your company exists and what services or products you have to offer. When you begin the branding process, you want to decide what you want your company core values. Is your company the fastest, easiest, cheapest, innovative, thought leader? For instance, my branding mantra is helping clients use blogging as the foundation for their internet marketing activities to help grow their business.

Once you have decided what your will company stand for, your core competencies, you can then embark on the adventure of letting the world know that you exist. Making sure that you are consistent with your message and your message is clear.

Here are 25 ways that you can use to spread the word about your business and build brand awareness.

  • Press Releases
  • Blogging
  • Articles
  • Publicity Stunts
  • Direct Marketing
  • Internet Marketing
  • Customer Referrals
  • Word of Mouth Marketing
  • Contests
  • Free reports
  • Tips sheets
  • Videos
  • Podcasts
  • eNewsletters
  • White Papers
  • Case Studies
  • Speaking Engagements
  • Email Signatures
  • Promotions
  • Tagline
  • Facebook Fan Pages
  • Twitter
  • LinkedIn
  • EBooks
  • Slideshare

This is just a tip of the iceberg when coming up with ways to get the word out about your business. The goal is to be creative, yet choose marketing activities that work well for your business and not because other people are doing it. Just because twitter is popular, if you don’t have time to constantly send twitter updates, then don’t get involved with twitter. Choose the activities that you enjoy doing and are willing to do for the long-term. Have a goal, create a plan, work the plan and measure your outcome.

Creating brand awareness is about spreading the word about your business in as many ways possible to people in your target market. Yes it takes time and work, but it is well worth the effort.

Your Turn:

How are you creating brand awareness for your business?

 

KEEP YOUR CUSTOMERS COMING BACK WITH A CUSTOMER LOYALTY PROGRAM

KEEP YOUR CUSTOMERS COMING BACK WITH A CUSTOMER LOYALTY PROGRAM

5 Easy Ideas for Creating a Loyalty Program for Customers

In today’s economic climate has small business owners are stretched thin trying to find new customers and retain current customers at the same time. Customer service has become a full-time job for most small business owners. How do I reach new customers? What social media tactics should I be using in my business? How do I keep my current customers from going somewhere else? How do I get my current customers to refer my business to others?

We all have customer loyalty or reward cards in our wallets, whether is it CVS, Best Buy or some other retailer, but how can a service provider, solopreneur or small business create a customer loyalty program?

  • Use your email provider: Instead of having customer sign up for monthly newsletter, have prospects sign up for a customer loyalty program though your email provider.

Send out email offering free reports, webinars, podcasts, articles, discounts and other promotions available only to subscribers.

  • Use a Membership Widget on Your Blog or Website: Add a membership area to your blog where only members will have access to premium content.

Add special webinars, teleseminars, ecourses, seminar events, discounts, articles, eBooks, and other promotional items.

  • Facebook Fan Pages: Create a Facebook fan page for your company and offer members content that is not available on your blog or website.

You can offer events to attend, videos, articles, promotions, discounts, information on seminars, ecourses, webinars, podcasts and much more.

  • Points Program: Create a program for customers where they are rewarded points for each purchase or referral, think frequent flier programs. Create a catalog where they can redeem the points for valued gifts.

You can offer free webinars, workbooks, books, teleseminars, consultations, promotional items, tickets, magazine subscriptions, whatever you can think of that will be of value to your current customers.

  • Blog Commenter’s: Use blog commenting software that gives points to readers when they leave comments. Let the reader’s know at the end of each posts that you will be sending a free gift to the commenter with the most comments each week, month or whatever deadline you choose, just don’t make it to infrequent.

You can give away free reports, eBooks, consultations, white papers or whatever item that related to your business that can be delivered electronically. Don’t forget to announce the winner.

How can Businesses put Customer Loyalty Programs to Work for Their Businesses?

Let’s look at a few ways that professional businesses can use loyalty programs:

Professional Coaches: You run a professional coaching business and decide to set up a free customer loyalty program. You begin by creating a landing page explaining the loyalty program to prospects and a sign-up form. You tell them all the benefits of signing up for the loyalty program which could include such benefits as free coaching sessions, discounted coaching sessions, free eBooks and workbooks, free worksheets, articles, webinars, and discounts on books, eBooks, and special reports. You send members an email monthly with links to the specials that you are offering and not available to general readers of your blog or visitors to your website.

Financial Planners: You decide to set up a membership site on your website or blog. Prospects sign up to become members to receive special member benefits. You offer members access to site by logging into the restricted area for members only where they read industry reports, company research, worksheets, educational information and forums. You then notify members though email that new products are available at the membership site.

Author: You decide to set up a Facebook fan page for your books. You are about to release a new book and you want to promote your book and get others to promote you book. You can add sample chapters, podcasts of you reading from your books, post book signing events, hold a contest to win a free book, and hold a contest to people to name characters in your next new book. The possibilities are endless, you could create an online novel where once a week you add a new chapter or create a novel where you begin the novel and have people submit the next chapter every month. You could post the winner’s chapter or you could also have members vote on the chapter that they like the most and post the chapter with the post votes as the winning chapter and ask members to post the next chapter.

Retail Store: You own a small online and offline women’s boutique and you want to increase your customer’s loyalty and get them to spend more often. You decide to set up a customer reward card and customers can swipe the card in the store or enter their customer number when they purchase online. You can reward customer by offering customer only sales, discount coupons, free shipping, in-store events and promotional items, the possibilities are almost endless.

Why set up a Loyalty Program?

Loyalty programs allow you stay top of mind with clients. By offering rewards that are of high value to customers you will give them incentive to due business with you and not your competitors. Don’t forget to offer referral rewards to encourage customers to refer others to your business.

Loyalty programs offer your business these benefits:

  • Targeting: Loyalty programs offer businesses the opportunity to target people are willing to become active participants in your marketing programs and helps moves the prospects through the sales funnel into becoming clients.
  • Engagement: Loyalty programs allow businesses to engage members and learn what they are interested in learning and buying. Engagement allows business owners to target prospects with offers that will appeal to them because they have creating an ongoing community involvement with the prospect. Engagement helps the build trust and loyalty among members.
  • Conversion: Loyalty programs that build trust and loyalty among members leads to increased sales conversion among members. The members already know and trust your products and are more willing to purchase your products.

All you have to do now is decide on what type of loyalty program you want to create. What you want to accomplish and how you will implement the loyalty program.

Your Turn:

Do you currently have a loyalty program for your business?